Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. If you do, Google will reward you.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. But sometimes you get pure silence (or crickets ??) in response. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

Moz

OCTOBER 15, 2020

Posted by Cyrus-Shepard When you publish new content, you want users to find it ranking in search results as fast as possible. You publish some new content on your blog, on your website, and you sit around and you wait. URL Inspection / Fetch & Render. The simplest and fastest is probably the URL Inspection tool.

SEO 64

SEO API Tips Best Practices 64

Hubspot

FEBRUARY 20, 2020

Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. That's exactly what website indexing does in the context of search engine results pages (SERPs). Next, you will have to request Google to crawl the URLs of your website.

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content WOMM De-duplication Top of Funnel 59

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew. It's displayed on top of the general results, and also includes the page's publication date, title, and URL. Think about that for a moment.

Traffic 76

Traffic Features Google SERP 76

Hubspot

FEBRUARY 5, 2018

Most recently, Danny Sullivan, Google's public liaison for search, published a comprehensive blog post on the search engine's featured snippets: the concise responses to search queries that appear above general results. It's displayed on top of the general results, and also includes the page's publication date, title, and URL.

Features 76

Features Google Work Management SERP 76

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

APRIL 23, 2020

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Much clearer! Do your keyword research.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. Create a new campaign for the site page, to which all URLs on the new page are linked to track clicks/conversions. The Results. The SEO Test.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Essentially, this means you’ll choose keyword(s) that relate to your business, and incorporate those keywords into the URL, body text, image text, headers, and navigation bar. Publish blog posts regularly.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. This means if you've published an article in two different languages, both will rank in results for each international reader. For example, a U.K.

SEO 97

SEO Marketing Websites Optimization Domain 97

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . SERP features. With Google displaying podcasts as a SERP feature—this also allows you the opportunity to optimize your podcast accordingly.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

NOVEMBER 9, 2017

It's pulled from a page's content to include the text that Google believes will best answer your question, and is displayed with the page title and URL. So, keep in mind: a featured snippet does not always equal a top rank in the SERP. Let's say I wanted to find an answer to the question, "Why are dogs so great?"

Features 73

Features Google SERP Lead Scoring 73

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. How recently have you updated the post?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

APRIL 23, 2018

This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up in the top of the search engine results pages (SERPs). You should also audit the content you're publishing to ensure it's actually solving your visitors' problems. How'd you do?

SEO 100

SEO Conversion Marketing Websites Landing Pages 100

Moz

AUGUST 7, 2019

Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. Almost all content was evergreen and highly tactical — I made it a rule that we’d never agree to publish fluffy pieces, whether it was sponsored or not. That means, the editorial process is intense and laborious. She crushed it for us!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

MAY 15, 2014

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Why publish to Google+? First, let''s start off with some good news.

SEO 28

SEO Google SERP Ideal Customer Profiles 28

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. It is vital to get these elements right in order to outrank your local competitors in the SERPs. In many cases, the most relevant results are local.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

MARCH 6, 2014

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. ” 4) Add the websites or blogs to where you publish content and click “Save.” But what happens if you write for multiple sites?

Google 28

Google Clickthrough Marketing Websites Domain 28

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Really small. Both had fewer than five employees.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Publish Frequently.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

APRIL 26, 2018

Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Thanks to the staircase guest blogging strategy, my guest post for Entrepreneur was published just a few weeks ago. Include clickable urls to your writing examples.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Hubspot

JANUARY 20, 2020

For many marketers, the introduction of featured snippets, image carousels, and other new SERP features poses a problem, because these new features typically provide the user with an answer right on the SERPs page — so the user no longer needs to click on your website. Becker admits, "Featured snippets are kind of like the lottery.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

OCTOBER 17, 2018

Quora also allows you to publish photo headshots, reinforcing its commitment to real, human answers -- with a hint of networking potential for the employee answering the question. This competition among answers encourages only the most knowledgeable users to participate. See how this looks in the Quora question below.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Moz

FEBRUARY 20, 2019

You're not making an automated report — even a HubSpot intern can do that. You could also clean up the technical state of your site in the eyes of crawlers -— you’ll then see faster indexing by search engines when you publish new content, increased impressions for existing content. You're being a human and you're analyzing.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Publish your content on social media outlets, especially Google+ business pages.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. Step 6: Publish your webinar on YouTube. Include a video transcription for every video you publish.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5%

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

NOVEMBER 9, 2011

But for the majority of people who see minimal gains after investing time and effort into legitimate content creation , it’s dismissive to say the problem is just bad writing or publishing too infrequently. Connect with HubSpot : 5 Confessions of a Content Marketer. Content marketers think great content will go viral.

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Hubspot

DECEMBER 5, 2011

This publishing inconsistency throws followers for a loop and prevents you from building momentum. Short bursts of publishing quickly loses steam. Google+ business pages are still young; if you're going to make an attempt to leverage it for marketing, give it more time and dedicate yourself to regularly publishing fresh content.

Google 28

Google Business SERP Custom Publishing 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

SEPTEMBER 7, 2011

Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Auto-Publish Blog Content: Start populating your Page's wall with content! link] at [link]. Warning: Don't put too much emphasis on automation.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

SEPTEMBER 26, 2011

Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Don’t Forget Your URL. Connect with HubSpot : So how can you best leverage your Twitter account for search?

Twitter 28

Twitter SEO Tips Profiling 28

Hubspot

FEBRUARY 25, 2014

Using keywords in your content is also used by Google as a ranking factor, so doing this can help improve your SERP placement. It''s a good idea to include keywords in your URL if they accurately describe the page contents. Avoid stuffing keywords in titles, headings, descriptions page content, and URLs. Duh, right?)

Keywords 28

Keywords SEO Optimization Clickthrough 28