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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” HubSpot Sidekick. SEO Tools.

A Few Quick SEO Wins Your Google+ Page Needs

Hubspot

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Why publish to Google+? Here''s what HubSpot''s Google+ Links section looks like: The SEO Benefit. SEO Social Media

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How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]

Hubspot

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. ” 4) Add the websites or blogs to where you publish content and click “Save.” Otherwise, your Google+ profile won’t be able to crawl the posts you’ve published.

SERP 38

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. So, here's what was done: We extracted each of the URLs of every blog post that we've ever published on the HubSpot Marketing Blog (a total of 6,192 blog posts).

6 Tips for Creating Content That Spreads Naturally

Hubspot

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. Plus, recent data from HubSpot shows that photos on Facebook generate 53% more likes than the average post.

SERP 57

Everything You Need to Know to Dominate Local Search

Hubspot

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Source: HubSpot via Google ) Tweet This Stat! Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). That means your page title, URL, header tags, image alt text, and page content should be optimized with local terms. Connect with HubSpot

SERP 40

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

The Ultimate Guide to Enterprise SEO by SERPs. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. And are your website URLs optimized? ”) to technical website development, link structure, URL optimization and more. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.”

The Ultimate Online Editing and Proofreading Checklist

Hubspot

As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. The important thing is to be consistent across all content you publish. Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Topic Selection. more interesting?

How to Research Blog Topics: A Step-by-Step Process

Hubspot

HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. What other content has been published on this topic before?

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet. Usually, people will publish a story with a set number of steps or tips.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. But SEO is changing.

SEO 64

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) 48% of Twitter users say they rarely or never check Twitter. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3

30 Careless Mistakes That Will Totally Muck Up Your Marketing

Hubspot

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. So instead of labeling your list of marketing students, "List A," label it as "Marketing Students," silly. 4) Prematurely Publishing Content. In fact, here's how to pick the perfect CTA for every blog post you publish. We've all had those moments.

The Ultimate Facebook Marketing Cheat Sheet

Hubspot

Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Auto-Publish Blog Content: Start populating your Page's wall with content! If you maintain a business blog, you can connect your blog to auto-post links to new blog content you publish. Connect with HubSpot

Is Author Rank Really Relevant?

Hubspot

SERP results for the authorized will simply have a byline. Thirteen years ago, Google published this: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. Many content management systems have tools that will prompt you to tend to your tags and titles as you prepare to publish. Here ye, here ye.

7 Silly Google+ Business Page Mistakes to Fix NOW

Hubspot

This publishing inconsistency throws followers for a loop and prevents you from building momentum. Short bursts of publishing quickly loses steam. Google+ business pages are still young; if you're going to make an attempt to leverage it for marketing, give it more time and dedicate yourself to regularly publishing fresh content. 2.) Connect with HubSpot

SERP 27

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Blog - A part of your website where you should regularly publish content (e.g. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Connect with HubSpot 40 SEO Terms You Must Know! Directory and Dmoz.

11 Ways to Totally Screw Up Your Inbound Marketing

Hubspot

While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. 4.) Publishing a ton of content, and then abandoning ship. Connect with HubSpot There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. You know why?

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. Bonus Tip: If your blog runs on WordPress, LinkedIn has a WordPress app that lets you automatically publish the posts you publish on your blog to your LinkedIn profile, and instantly notify your LinkedIn network of the new post.). 4) Highlight your products/services to a targeted audience. You can even publish it to Twitter (which you'll certainly be using after you read about Twitter's B2B uses later in this post)! No prob.

Confessions of a Content Marketer

Hubspot

But for the majority of people who see minimal gains after investing time and effort into legitimate content creation , it’s dismissive to say the problem is just bad writing or publishing too infrequently. There’s tons of great content out there, but if it hasn’t been optimized , search engines can’t find it and won’t return the page in the SERPs. Right?

Viral 11

7 Sure-Fire Signs Your SEO Sucks

Hubspot

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. Also, link to other people in content you publish. Connect with HubSpot Signs Your SEO Sucks, and How To Fix It. 1.) Your SEO wins are short-lived. Let's say you do.

SERP 11

How You (and Rick Santorum) Can Fix a Damaged Search Reputation

Hubspot

If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. Where do you stand in the SERPs for those terms? Connect with HubSpot

7 SEO Twitter Tips to Rank Better in Search

Hubspot

Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Don’t Forget Your URL. Connect with HubSpot Lior also advises for the MA in political science department at the Tel Aviv University. Here are 7 tips to help you get started. 1.

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. That's the 140-character limit on Twitter, minus the 23 characters a URL takes up in a tweet, minus one for the space between the title and the link.). It's the short description you see on a SERP to "preview" what the page is about.