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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. Image Credit : Wikipedia. In a nutshell, the blog was fake. Whole Foods Market.

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How to Quell a Social Media Nightmare

Hubspot

Here at HubSpot, we do our very best to apply the principle of "use good judgment" to everything we do. In the face of a social media slip-up, HubSpot Director of Media and Analyst Relations Katie Burke suggests following this three-step process: Ask yourself whether this is a real crisis. public relations Social Meda'

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Why Marketers Need to Start Caring About Social Responsibility

Hubspot

But if you do want the Wikipedia explanation, "CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.".

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Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.

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Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

By now you’ve probably become aware of the “fake&# BP global public relations account on Twitter spewing humorous observations such as: “We feel terrible about spilling oil in American waters, we’ll make sure the next spill happens where the terrorists live. bpcares&#. Here are the key areas where Social CRM can be useful -.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. 60 Proven Ways to Increase Your Online Marketing Influence - Hubspot , September 8, 2010 On July 7, in the late afternoon, I tuned in to The Influencer Project. Monitoring.