Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it.

Social Media 167

Social Media Promotion Media Content 167

SmartBug Media

JUNE 3, 2021

Luckily, HubSpot has several custom and templated reports you can build onto dashboards that allow you to see what’s working and what’s not with your content marketing. Monetary Content Marketing ROI Reports in HubSpot. This HubSpot report allows you to see how revenue generated is attributed to each of your content campaigns.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

Hubspot

MARCH 11, 2020

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Or, perhaps you've hit a plateau with traffic and you're wondering how you can boost lead generation. Let's talk about how to promote your business. Craft a brand image to stick out among the crowd.

Promotion 93

Promotion CMS Development Work Management Business 93

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promotion 99

Promotion Banners Landing Pages Social Media 99

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Think about the different tools you use to drive traffic during a campaign. Here’s where UTM parameters become invaluable.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. OptinMonster seamlessly integrates with HubSpot.

Hubspot 90

Hubspot CRM Work Management Marketing Management 90

Optinmonster

OCTOBER 12, 2021

Then this HubSpot review is for you. One popular email marketing software is HubSpot. Also, HubSpot features email marketing capabilities that make designing an email campaign quick and easy, all without the need for specialized design knowledge. That’s why, in today’s post, we’ll do a full HubSpot review.

Hubspot 71

Hubspot Budget Programs Enterprise Management Email Marketing 71

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. These tips can help you make the most of your promotion. Support Your Content Strategy With Great Content Promotion. What is Content Promotion? Related: Why is content promotion important?

Promotion 48

Promotion Traffic Tips Adwords 48

Albacross

APRIL 23, 2019

Image Source: HubSpot. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. HubSpot lets you enjoy their excellent set of tools for free.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

Hubspot

MAY 17, 2021

Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Relying on solely organic rather than promotion as well. Of course, organic traffic and views are very important to your YouTube strategy. However, it's important to use multiple channels to direct traffic to your channel.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Hubspot

MAY 7, 2020

In the most recent HubSpot Research survey , marketers reported that Facebook provides the biggest return on investment. But, in a recent HubSpot Research survey, marketers reported social listening as their #1 tactic in their social media strategy. This is a trend we have been seeing at HubSpot. How easy and cool is that?

Social Media 94

Social Media Hubspot Trends Media 94

Optinmonster

FEBRUARY 1, 2021

Do you want to use a HubSpot popup on your site to grow your mailing list? By the end of this tutorial, you will know exactly how to create a HubSpot popup that will increase your email list. What is a Hubspot Popup? A HubSpot popup is an email optin form that’s displayed on top of your content. Redirect traffic.

Hubspot 75

Hubspot Display Rules Template 75

Hubspot

MARCH 24, 2021

Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook. How to Promote an Event on Facebook. To demonstrate how to effectively promote an event on Facebook, let's walk through an example. But, once I've created the event … how do I promote it? Let's explore those, now.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Hubspot

JULY 23, 2020

For instance, consider the partnership between Doritos and Taco Bell, which resulted in Doritos Locos Tacos , a delicious product promoted in a brilliant co-marketing campaign. For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot's Co-marketing Campaign.

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These can be as short as 20 seconds, but generate a lot of traffic to your web page.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Hubspot

DECEMBER 6, 2019

Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources. In fact, here at HubSpot, we’ve adopted a pretty unique approach to influencer marketing, and it’s yielded some amazing results — and relationships.

Hubspot 83

Hubspot Ad Building Work Management Paid Search Agency 83

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. In this article, I’ll talk through the report surveys and content, the web experience, the promotion, and the results. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers. Promotional Channels.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Contently

FEBRUARY 28, 2023

The rumble of traffic. Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. From building brand awareness to driving traffic and boosting engagement, content marketing podcasts can be a game-changer for your business. The buzz of a bee.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. It’s also a way to drive more traffic to your website organically. The History of Blogging. Next, it’s time to do some research.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Only B2B

MARCH 13, 2024

It’s the best-promoted content that wins.” But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. Promotion and monitoring: This includes promoting your syndicated content and tracking its performance across different channels.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

JULY 13, 2020

How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Who has time to write blog posts and to promote them? Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. More web traffic. Increased traffic.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Hubspot

APRIL 16, 2020

If a sales team is unaware of how they can work with marketing to promote a new product, the product might not get the proper promotion. At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align.

Hubspot 94

Hubspot Work Management SWOT Marketing Management 94

Hubspot

APRIL 2, 2020

You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast. Let's talk through this — you master your final episode, and have some standout clips you want to feature in social promotion. You've had the thought.

Budget Programs 91

Budget Programs Hubspot Software Best Practices 91

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. For example: “ Jumpstart [action word] your web traffic with these 3 strategies!”

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. But we can’t take traffic to the CFO.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Hubspot

APRIL 22, 2019

Pinterest is often undervalued by social media marketers, and considered an unnecessary component of a marketing strategy -- unfortunately, if this is true for your team, you could be missing out on a major source of traffic and income. Pinterest Promoted Pins. There are a few ways to promote your content on Pinterest.

Paid Content 101

Paid Content Promotion Advertisements Advertising 101

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). The shift toward paid promotion is changing the content landscape ( Digital Agency Network ). Promoting content effectively is a challenge for marketers ( Forbes ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

MAY 28, 2020

Readers could start to believe that the content you're providing isn't valuable, but instead created to drive traffic. Though the things in the listicle do promote organizational structure, it's almost impossible to guess what the article will contain. However, clickbait isn't the only way to earn traffic for your content.

Traffic 92

Traffic Work Management Ethics Youtube 92

SmartBug Media

MARCH 25, 2020

Promoting your events. Other staff members you’ll need besides the presenter include: A marketer who can promote the event, handle logistics, and ensure a smooth operation. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Promoting Webinars. It’s a great way to cross-promote.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Hubspot

AUGUST 4, 2020

One of the best ways to do that is through a practice known as promotional pricing. Let's get a feel for what that term means, some of the more prominent examples of it, and what you need to do to implement a successful promotional pricing strategy. Here are some of the more prominent examples of promotional pricing.

Pricing 78

Pricing Price Promotion Budget Programs 78

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. Blog posts with 6-13 word long headlines tend to drive more traffic. 79% of editors say guest content is too promotional. close rate.

Statistics 98

Statistics Paid Content Stats Blogger 98

SmartBug Media

OCTOBER 5, 2023

This will include effectiveness metrics such as website traffic, engagement, and conversion rates connected to specific campaigns. The first is website traffic. If you are using HubSpot for your inbound efforts, take a look at this blog post to find out how to do this in HubSpot.

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Hubspot

FEBRUARY 23, 2021

Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

ClearVoice

MARCH 14, 2024

For example, you could announce a new product launch through your email newsletter, share the product’s features in-depth in your blog post, and promote it via social media platforms. Cross-promotion tactics Leveraging email can boost your content’s performance across platforms. Promote content across platforms.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98