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NOVEMBER 10, 2016

HubSpot: Holiday Stock Photos. If you’ve been on HubSpot ’s email list for a few years, you might be nodding your head in agreement right now. Every year toward the Christmas holiday, HubSpot shares a time-saving treat with their audience. And finally, they list the exact products they used in the video to get the results.

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

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JULY 11, 2017

Research conducted by HubSpot made it clear that salespeople are no dummies. Buyers are posting pictures of their purchases, YouTube videos of themselves opening products, Jing tutorials of themselves using software. . At this step, your content should be highly educational and more brand- and product-agnostic. .

Buy 70

Buy Process B2B Peer-to-peer 70

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DECEMBER 4, 2017

Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen. . . With content marketing, you can place an ad for your product in an article that ranks for a very specific, high-converting keyword. If you can get that strategy documented, even better.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

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NOVEMBER 2, 2017

In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . How your product/service solves their biggest problems. . However, no goal is more important for B2B companies than lead generation. . Source ). . .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

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APRIL 7, 2016

Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. The first step to content production is the research. Practically a one-stop shop for content production and campaign execution.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

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DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For some brands, this can work very well, but it's not going to work for all brands. Interactivity works because.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

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FEBRUARY 5, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. HubSpot uses both video and case study options in their customer gallery, often with the video testimonial as the preview for the case study.

Case Studies 54

Case Studies Microsite Case Study Top of Funnel 54