Hubspot

AUGUST 22, 2019

Between YouTube, Facebook, and Instagram, there's no shortage when it comes to tools for broadcasting your live videos. Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. Here, we'll explain which one worked better for us.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

SmartBug Media

FEBRUARY 11, 2021

Whether you are just getting started with HubSpot (as your first CRM platform), or you’re migrating from your current marketing automation platform into HubSpot, there are four defined phases that will help you run a smooth setup. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Martech

SEPTEMBER 9, 2022

The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly intolerant of disconnected digital experiences, whether as consumers, as B2B buyers, or both. “Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar.

Marketing Automation Services 98

Marketing Automation Services Communities Hubspot Enterprise Management 98

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Hubspot

MARCH 15, 2021

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

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Youtube Video Marketing Opt-out Click Rate 101

Hubspot

MARCH 5, 2021

Did you know that the first video published on YouTube was only 18-seconds long ? Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. When You Can Access YouTube Shorts.

Youtube 101

Youtube Planning Viral Marketing Paid Search Agency 101

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. Advertising Experiments HubSpot Tried in 2020. Audio Advertising. “In Hulu Advertising. “[In

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Trends in Resources Used for Video Production 1.6.1

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

MAY 11, 2021

We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand. Marketing, sales, customer support, customer success, product, engineering, entrepreneurs are all helping to build and grow businesses.

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

Hubspot

MARCH 27, 2019

Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. The Best Editing Tools For YouTube Videos.

Youtube 98

Youtube Video Marketing Budget Programs Work Management 98

Webbiquity

AUGUST 4, 2020

BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. WebinarNinja.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

The Lead Agency

APRIL 14, 2024

More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. The videos provide high value with simple, low-cost, no-frills production. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Vidyard

SEPTEMBER 6, 2018

Instagram Stories from their best friend Snapchat videos Poorly produced YouTube tutorials LinkedIn influencers #hustling on their way to work Facebook videos of kids being adorable Brands are investing thousands of dollars in polished, “viral” videos, but consumers are watching personal, authentic, 1:1 videos.

Hubspot 76

Hubspot Advertising Agencies Enterprise Management Work Management 76

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. Image credit: HubSpot. Become a Brand Influencer on TikTok, Instagram, or YouTube.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Vidyard

MAY 13, 2020

Setting up a YouTube Channel for business is as easy as creating an account, but using it to attract subscribers, gather leads, or drive downloads? That takes work, strategy, and a sense for the right formats and video lengths. But given YouTube’s size and potential reach, it can be worth it. YouTube In-Channel Videos 3.1.1

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

Hubspot

NOVEMBER 5, 2018

Sometimes, taking a quick break from work to watch YouTube videos is the only way to stay sane during a stressful day. There’s just something about 20-minute long Vine compilations and brutally honest Chevy ad spoofs that can instantly lift your spirits, especially when you’re running on fumes towards the end of the work day.

Youtube 100

Youtube Advertising Channels Best Practices Education 100

Binary Demand

MARCH 19, 2024

They not only spread awareness but also gauge product demand. Hosting a webinar allows you to showcase your products and services directly to potential customers while gathering real-time feedback for product improvement. Why does this demand-gen tactic work? Why does this demand-gen tactic work?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Demand Examples 98

Vidyard

SEPTEMBER 6, 2018

Instagram Stories from their best friend Snapchat videos Poorly produced YouTube tutorials LinkedIn influencers #hustling on their way to work Facebook videos of kids being adorable Brands are investing thousands of dollars in polished, “viral” videos, but consumers are watching personal, authentic, 1:1 videos.

Hubspot 62

Hubspot Advertising Agencies Enterprise Management Work Management 62

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Vidyard

SEPTEMBER 23, 2021

Mastering the fundamentals of good video production doesn’t mean parting ways with your agency, either. Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 How to Add Automatic Closed Captioning on YouTube 3.1 Step #2: Open YouTube Studio 3.3 Get the ‘Production’ Basics Right 1.1

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot. Source: Bandwatch.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: HubSpot. Source: Bandwatch.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Optinmonster

NOVEMBER 15, 2022

The best lead magnets: Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they want, it won’t work at all. Instantly accessible – your lead magnet will work best if it can be delivered immediately. It’s a huge hit!

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Hubspot

DECEMBER 6, 2019

Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources. Regardless of how influencer marketing works, it doesn’t always look like what you scroll past on Instagram or YouTube.

Hubspot 83

Hubspot Ad Building Work Management Paid Search Agency 83

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Vidyard

SEPTEMBER 23, 2021

Now it’s time for your editing stage, also known as “post-production”. Post-production is where you pick which shots you’ll use, assemble them, and add any graphics, animations, or captions you want in your final video. The more careful you are during pre-production and production , the faster this phase will go.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Webbiquity

JANUARY 10, 2023

CloudTalk is cloud-based call center software that helps companies improve their sales and customer support operations with 70+ advanced features and 35 integrations, including HubSpot, Zendesk, Salesforce, and more. Integrations with HubSpot, Front, Salesloft, and other software programs. Advanced Analytics. Cons: No Refund policy.

Marketing Automation Services 294

Marketing Automation Services Budget Programs Enterprise Management Work Management 294

Hubspot

DECEMBER 12, 2019

Product Manager Zack Reneau-Wedeen notes , "Our team's mission is to help double the amount of podcast listening in the world over the next couple years.". It makes sense, considering they have tons of data from YouTube videos, Google Home products, and all Android phones. Optimizing HubSpot's Podcast for SEO.

Hubspot 99

Hubspot SEO Design SERP 99

Hubspot

JANUARY 21, 2019

Starting a YouTube channel is a lot of work. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today. YouTube Channel Ideas. Comedy Sketches.

Youtube 94

Youtube Advertising Channels Word of Mouth Storytelling 94

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84