56 Reasons Why Content Marketing Works
B2B Marketing Insider
JANUARY 2, 2015
56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Hubspot ). Hubspot ). Marketers work in very small teams: 81% of all content teams contain fewer than six people. Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ).
The Future of Chatbots in Marketing [YouTube Live Event]
SEPTEMBER 14, 2016
Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for.". What's crazy is these already exist, and the potential for new bots to change the way we work and live is enormous. How will this change the way we work -- and live? Where: YouTube Live.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. YouTube and Video Marketing Trends. HubSpot ).
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Twitter gives you only 140 characters, LinkedIn limits you to a corporate profile and product descriptions, Facebook limits you to whatever Mark Zuckerberg decided this morning. You can post a video on YouTube, pin an infographic on Pinterest, upload a presentation to SlideShare, and embed any of these in a blog post. Recent research shows that only 37% of the Inc. Fresh content.
'Being Full of Sh*t Doesn't Work Anymore'
MAY 9, 2013
His message sounds a lot like the philosophy of HubSpot, where we believe that instead of interrupting people with ads and spam, companies can use inbound techniques to draw customers toward them. So I wasn’t entirely surprised that when I first met HubSpot CEO Brian Halligan he mentioned The Naked Brand and told me how much he liked it. It’s not to say that advertising doesn’t work.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. YouTube Launches New and Improved YouTube Analytics by HubSpot Blog. The measurability of the web can be a double-edged sword. Brilliant.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. But how do you choose one? Value.
9 Reasons Why Your Social Media Strategy Isn’t Working
DECEMBER 14, 2010
And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. 1. “Interesting” doesn’t just includes your latest product releases or discount offerings. Connect with HubSpot
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How can you “train your CEO to use social media productively? Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell. Then I was recruited to work in the Exhibitions Department.
Focusing on your Klout score is detrimental to your business
AUGUST 22, 2012
We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" Who is Hubspot? Please continue reading for our analysis. What is Klout? Possibly.
10 Interesting Content Ideas for You
Ad Your Comment Here
JULY 21, 2011
This month HubSpot came out with a great report on 100 Community Manager Content Ideas. For all the bloggers out there: Re-interpret existing content: Collect the top motivational YouTube videos for your audience, top ebooks, top webinars or infographics. Let us know if you try any of these, or have other ones that work! We thought we’d pull a few good ones out for you, below.
Learn to Code: 16 Handy Resources to Get Started
APRIL 11, 2016
And many of us are still unclear how it all works -- how writing and combining complex strings of words and characters can lead to the creation of web browsers, websites, operating systems, smartphone apps, and more. And to help you learn how to code (or to simply help you better understand how coding works), we've put together an exhaustive list of resources. HubSpot Resource.
7 Quick Ways to Free Up More Time in Your Day
JULY 6, 2015
It's like your brain is ready to do work, but then your hand hits the mouse and before you know it you're five scrolls down your Facebook News Feed. Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. Productivity Professional Development DailyEnter Trello.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. So, let’s take a look today at three B2B social media case studies–and why they work particularly well. B2B case studies. Cheers, Arik.
The Enemy of Productivity
The Effective Marketer
NOVEMBER 4, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? The chart above shows in a funny way that you sometimes feel more productive when you are checking email, and that you may turn to it if you get bored, and from personal experience I have felt the same way.
10 Pieces of Content Your Audience Really Wants to See [New Data]
SEPTEMBER 27, 2016
Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. According to HubSpot Research , 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. Why this work so well: They’re short and sweet. Social Media.
17 Reasons Why Small Business Need (More) Video
AUGUST 30, 2016
From product marketing to content creation, social posts to event presence, you name it: it’s on you. If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. Increase the understanding of your product. Sure, there’s definitely ample opportunity for high-production value video.
Hubspot Offers Small Business Marketers a Big Bundle of Features
Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at Grader.com.
How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
NOVEMBER 26, 2016
Video comprises one-third of all online activity, according to HubSpot , and it’s a powerful medium. On YouTube, more than half of video views come from mobile devices, the video site reported. “There’s a lot of clutter in the marketplace,” Geoffrey Campbell, senior director of content and production at WPP-owned media firm MediaCom, told PRWeek.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Social media management, even for SMB organizations, takes a full-time salary worth of work. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube. Email can work. ” stage to the “how do I do it?”
The 7 Attributes of Highly Effective Lead Generation
AUGUST 4, 2016
That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations. This is where you can use your sales brochures, case studies, ad slicks and websites that talk about you and your product. Not really.
This Week in Content Marketing: Content + Audience for the Win
OCTOBER 29, 2016
While Robert remains skeptical that AT&T will actually be able to execute on a content + distribution opportunity like this in a meaningful way, he does believe it hastens the need for product companies and agencies to get into the media business. How can you minimize clicks between the lifestyle content consumers love and the products they want to buy? This week’s show.
How to Figure Out What Keywords Your Potential Customers are Using
DECEMBER 1, 2015
Now, in English; a keyword – in HubSpot’s words – is most often, “a word or phrase that is a topic of significance.”. HubSpot, narrows down the answer to Why do I Need Keywords? Anyone who is familiar with your business, uses your product, purchases your goods… even those who choose a competitor – those are your people. At the center of those pieces are keywords. Pretty cool.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag,” Jay Baer offers six tips for getting more done in social media in less time, such as listening to podcasts while commuting or working out, and utilizing tools like Buffer and If This Then That. Get a dog.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
In short, paid advertising is working for brands just like yours. Bing Network) gives your business an efficient means to scale your brand message and content by tapping into their massive networks to show relevant ads to the people who are most likely to be interested in your products and services. billion in online ad revenues in the US, up 22.5% year over year. Read on. Keywords.
5 Proven Digital Marketing Strategies for Small Businesses in 2016
DECEMBER 15, 2015
In fact, if we’re to believe these statistics, nearly everyone reading this article either owns or is working for a small business that is allocating a portion of its relatively modest marketing budget on a positively dizzying array of potential 2016 digital marketing initiatives. Inbound marketing empowers companies to do just that, realigning the brand’s internal-facing focus on sales, marketing, and product toward an external-facing focus on strategic decision-making based on the wants and needs of the customer. Let me explain. Small Business Rules. According to U.S. million.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. How Long Does SEO Take To Start Working? SEO is product.
10 of the Best Podcasts About Business and Management
NOVEMBER 3, 2016
In episode 192 , Vaynerchuk reveals that he’s finally starting to think about having a different perspective on work, perhaps recognizing that there are important things in life beyond the non-stop hustle that makes him famous. Source: Work Happy: What Great Bosses Know. And there are fewer of them out there than you might think -- 51% of managers say they’re not even engaged at work.
New Data: Why Your Fans Aren't Following You on Social Media
NOVEMBER 5, 2014
But does that approach actually work? New research from HubSpot suggests otherwise. YouTube clinches third with 44% of consumers expecting you to have a presence on the platform. That’s where clear buyer personas can help determine if your ideal customer is a Pinterest addict or a die-hard YouTube watcher. 2) Don’t be a broken record. HubSpot No so fast.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. by HubSpot. Mark Walsh reports that “ blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). ROI Is Dead by StraightUpSearch. by Dave Fleet.
Should your business be vlogging? Can it fit into your B2B marketing strategy?
Earnest about B2B
DECEMBER 16, 2014
With over 3 million subscribers, he is undeniably influential over his teenage audience – and he is just one of the many self-made celebrity ‘Youtubers’. As a marketing channel, it is becoming increasingly impossible to compete with YouTube’s potential for influence. Some quick YouTube stats for perspective’s sake: More than 1billion unique users visit each month. Simple’.
Lean Marketing: How to Run Your Marketing Team Like a Startup
OCTOBER 17, 2012
Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team. An hour later, your biggest competitor announces a big product launch, and your team is bombarding you with questions about how to respond. Rather, it's a methodology pioneered by entrepreneur and author Eric Ries as it relates to product development at startups.
29 (of the) Best Twitter Guides, Tips and Infographics of 2013
JANUARY 14, 2014
Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. Shannon Johnson presents an excellent collection of resources to help curate content for Twitter (or other uses), ranging from Feedly (which lets you follow pretty much anything—blogs, #topics, vimdeo and YouTube channels, tumblrs, comics, recipes, news sites, podcasts, magazines and more) to StumbleUpon. Why?”.
The Social Media Manager's Guide to Staying Organized
OCTOBER 17, 2014
HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. These are all questions social media managers need to be thinking about -- not just when they arrive at work in the morning, but all day long. Showers uses Canva to create images in bulk for HubSpot''s campaigns on social.
12 Clever Ways to Use More Visuals on Social Media
DECEMBER 5, 2014
While that sounds like a lot of work, it can have a huge payoff -- this tactic has helped us double the impact of our posts. Grab this guide & learn to write better marketing copy: [link] pic.twitter.com/Cpe1EF6yrp — HubSpot (@HubSpot). Upload the video to YouTube, add some music to it, and share away. 6) Embed Native Facebook Video. It''s hard to write good.
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
SEPTEMBER 24, 2013
We’re now working to bring this extra protection to more users who are not signed in.". You may recall that back in October 2011, Google (citing the reason of privacy), announced it would start encrypting search results for logged-in Google users (including any Google-owned product like YouTube, Google+, Gmail, etc.). Information for HubSpot Customers. Why, Google.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. HUBSPOT : Focused social media on solving customers’ problems as a way to earn leads. For
Content Marketing Is A Strategic Solution To A Strategic Problem
B2B Marketing Insider
DECEMBER 2, 2014
YouTube video of your advertising campaign is not content marketing. No more advertising department working directly with agencies to do whatever they want. like how Hubspot breaks their marketing organization into the stages of the funnel. They’ve got Early stage (brand and buzz), Middle (Demand Gen) and late (Product). Or worse, they are campaigns. Cost per lead.
What You Need to Know This Morning: June 7, 2013
JUNE 7, 2013
Yet at the same time, they want to be active participants in shaping brands, and they want to “co-create” products and services. We’ll do something on it here on the HubSpot blog, too. 3) YouTube Is Crushing it on Mobile. YouTube’s mobile ad sales have tripled in the past six months, Bloomberg reports. When YouTube was baked into Apple’s iOS, Google couldn’t show ads.