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28 of the Best Chrome Extensions for SEO, Productivity & More


How many times have you sat down to work and been pulled into a pit of procrastination ? No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. 12) HubSpot Collect. Productivity. 1) bitly.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Hubspot ). Hubspot ). Marketers work in very small teams: 81% of all content teams contain fewer than six people. Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ). Hubspot ).

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The Future of Chatbots in Marketing [YouTube Live Event]


Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for.". What's crazy is these already exist, and the potential for new bots to change the way we work and live is enormous. How will this change the way we work -- and live? Where: YouTube Live.

How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers


Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. As you might imagine, we're working to build our products to serve as a strong foundation for your growth stack. Together, we set out to determine what technologies HubSpot customers have enabled on their websites.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. You use Google as your search engine, Chrome as your browser, YouTube to watch videos, and Google Reader to read blogs. Plus, what about Google Maps, Google Translate and a plethora of other Google products?”), 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. Image credit: SEOmoz.

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The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell. Then I was recruited to work in the Exhibitions Department.

18 (of the) Best Web Analytics Guides of 2011


On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. YouTube Launches New and Improved YouTube Analytics by HubSpot Blog. The measurability of the web can be a double-edged sword. Brilliant.

9 Criteria for Selecting a Social Media Monitoring Tool


Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. But how do you choose one? Value.

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Good Bots vs. Bad Bots: How to Tell the Difference


Think: Illegal uploads, copying someone else’s work without proper attribution, or other improper use of proprietary content. One prime example is YouTube’s Content ID, which is assigned to copyright owners on the network. However, one technology developer, Botler , classifies one of its products as a data bot -- “a new way to quickly store and access info that is important.”

This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You

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In this week’s episode, Robert and I discuss the ridiculous way that HubSpot handled a recent scandal with a “tell-all” news release. Rants and raves include the social media mob mentality surrounding the death of Cecil the lion and why YouTube’s top stars aren’t making as much money as you think. Joe’s rant: My rant for this week is focused on YouTube. This week’s show.

9 Reasons Why Your Social Media Strategy Isn’t Working


And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. “Interesting” doesn’t just includes your latest product releases or discount offerings. Connect with HubSpot

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How can you “train&# your CEO to use social media productively? Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform.

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell. Then I was recruited to work in the Exhibitions Department.

Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" and "if I pay for Hubspot and get my Klout score higher will I get tons of new business?"

10 Interesting Content Ideas for You

Ad Your Comment Here

This month HubSpot came out with a great report on 100 Community Manager Content Ideas. For all the bloggers out there: Re-interpret existing content: Collect the top motivational YouTube videos for your audience, top ebooks, top webinars or infographics. Let us know if you try any of these, or have other ones that work! We thought we’d pull a few good ones out for you, below.

7 Quick Ways to Free Up More Time in Your Day


It's like your brain is ready to do work, but then your hand hits the mouse and before you know it you're five scrolls down your Facebook News Feed. Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. 2) Work Within a Defined Timeframe. Enter Trello. I do it.

Learn to Code: 16 Handy Resources to Get Started


And many of us are still unclear how it all works -- how writing and combining complex strings of words and characters can lead to the creation of web browsers, websites, operating systems, smartphone apps, and more. And to help you learn how to code (or to simply help you better understand how coding works), we've put together an exhaustive list of resources. HubSpot Resource.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. So, let’s take a look today at three B2B social media case studies–and why they work particularly well. B2B case studies. Perfect.

The Enemy of Productivity

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? The chart above shows in a funny way that you sometimes feel more productive when you are checking email, and that you may turn to it if you get bored, and from personal experience I have felt the same way.


The 29 Best Social Media Monitoring Tools


That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Hubspot has accepted this challenge. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. But Hubspot also applies automation to improve results without making the user work harder. Free versions of these and other graders are available from Hubspot at

17 Reasons Why Small Business Need (More) Video


From product marketing to content creation, social posts to event presence, you name it: it’s on you. If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. Increase the understanding of your product. Sure, there’s definitely ample opportunity for high-production value video.

10 Pieces of Content Your Audience Really Wants to See [New Data]


Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. According to HubSpot Research , 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. Why this work so well: They’re short and sweet. Social Media.

Choosing a Video Platform: What to Evaluate for Marketing and Sales


Can you upload directly from your YouTube channel? It should, because a lead that’s spent 30 minutes watching your product videos is more valuable than one that’s watched only 30 seconds of your latest video blog. Does it have associated products and features to enable different teams to achieve their own unique goals, as well as easily align on shared goals? Conclusion.

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21 of the Best Social Media Marketing Guides of 2013 (So Far)


Social media management, even for SMB organizations, takes a full-time salary worth of work. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. 7 steps to rank your video higher on YouTube by iMedia Connection. Jon Whiting lists seven tips for improving video rank on YouTube. Email can work. ” stage to the “how do I do it?”

The ‘Less Is More’ Content Strategy


Many blogs have also had success by increasing their content production. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Back in 2012 Hubspot kicked off the debate with data showing that as the number of monthly blog posts increased so did traffic and inbound leads. 201 Powerful SEO Tips (That Actually Work).

Sales Prospecting Perspectives Weekly Recap – Week of Sept. 6, 2013

Sales Prospecting Perspectives

Marketing is gearing into the fall months as well, as we just released an eBook we''ve been working on all summer. Team leaders are working one-on-one with sales reps, and new employees are coming in every week, eager to get their hands dirty in sales. lessons you can use to start the fall months with a bunch of sales, including "Study backorders," "Post customer testimonials on Youtube," and "Start your own value messaging on social media." I wrote a blog post, How Strong Company Cultures Increase Productivity, Passion and Profit, to tease the book.

How to Figure Out What Keywords Your Potential Customers are Using


Now, in English; a keyword – in HubSpot’s words – is most often, “a word or phrase that is a topic of significance.”. HubSpot, narrows down the answer to Why do I Need Keywords? Anyone who is familiar with your business, uses your product, purchases your goods… even those who choose a competitor – those are your people. 3) HubSpot Keyword Grader. So, What is a Keyword?

Why Facebook Ads Will Make You Successful in 2017 & Beyond


They now do more research , reading, and work on their phones -- and spend time on the Facebook app/Instagram/Messenger. Targeting : Facebook puts heavy duty technology to work to help you reach and connect with the most valuable people for your business. If you’ve got a more complex product or one that really shines through video consider Canvas. Source: HubSpot.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far


To do it well requires a tremendous time commitment, and regardless of what your life and lifestyle entails, the time you spend on social comes with an opportunity cost price tag,” Jay Baer offers six tips for getting more done in social media in less time, such as listening to podcasts while commuting or working out, and utilizing tools like Buffer and If This Then That. Get a dog.

Paid Advertising 101: Understanding Search and Display Advertising


In short, paid advertising is working for brands just like yours. Bing Network) gives your business an efficient means to scale your brand message and content by tapping into their massive networks to show relevant ads to the people who are most likely to be interested in your products and services. billion in online ad revenues in the US, up 22.5% year over year. Read on. Keywords.

5 Proven Digital Marketing Strategies for Small Businesses in 2016


In fact, if we’re to believe these statistics, nearly everyone reading this article either owns or is working for a small business that is allocating a portion of its relatively modest marketing budget on a positively dizzying array of potential 2016 digital marketing initiatives. Inbound marketing empowers companies to do just that, realigning the brand’s internal-facing focus on sales, marketing, and product toward an external-facing focus on strategic decision-making based on the wants and needs of the customer. Let me explain. Small Business Rules. According to U.S. million.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. HUBSPOT : Focused social media on solving customers’ problems as a way to earn leads.

48 Phenomenal SEO Guides, Tips & Tactics


Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. How Long Does SEO Take To Start Working? SEO is product.

Best of 2009: Social Media Marketing, Part 1


Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. by HubSpot. Mark Walsh reports that “ blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg &# (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). ROI Is Dead by StraightUpSearch. by Dave Fleet.

How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016

Content Standard

Video comprises one-third of all online activity, according to HubSpot , and it’s a powerful medium. On YouTube, more than half of video views come from mobile devices, the video site reported. “There’s a lot of clutter in the marketplace,” Geoffrey Campbell, senior director of content and production at WPP-owned media firm MediaCom, told PRWeek.

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New Data: Why Your Fans Aren't Following You on Social Media


But does that approach actually work? New research from HubSpot suggests otherwise. YouTube clinches third with 44% of consumers expecting you to have a presence on the platform. That’s where clear buyer personas can help determine if your ideal customer is a Pinterest addict or a die-hard YouTube watcher. HubSpot What’s your Ello strategy, by the way?).

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