According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How can you “train&# your CEO to use social media productively? Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization&# for organizations. MORE >>

Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. But how do you choose one? Value. MORE >>

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. So, let’s take a look today at three B2B social media case studies–and why they work particularly well. So, the key learning her, in my view, is to focus on creating unique, compelling content that will push your customers to act–whether that means sharing said content or buying your products/services. B2B case studies. MORE >>

His message sounds a lot like the philosophy of HubSpot, where we believe that instead of interrupting people with ads and spam, companies can use inbound techniques to draw customers toward them. So I wasn’t entirely surprised that when I first met HubSpot CEO Brian Halligan he mentioned The Naked Brand and told me how much he liked it. It turns out others inside HubSpot have discovered the movie and loved it too. Along those lines I thought it would be a good idea to introduce the readers of the HubSpot blog to Jeff Rosenblum. How has the movie done? Yes, it has. MORE >>

On the one hand, the data should allow companies to monitor every activity, every campaign, to evaluate based on solid data what’s working, what’s not, and where to expend budget, time and effort to improve results. Glenn Gabe explains what Advanced Segments in GA are, how they work, how to set up an Advanced Segment to track and analyze the online behavior of traffic from a specific source (such as organic search), and possible next steps to take once you are able to isolate and examine this data. YouTube Launches New and Improved YouTube Analytics by HubSpot Blog. MORE >>