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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

Instead of pushing your product, focus on providing insight, information, and maybe even entertainment. Makes sense when you think about all the people scrolling through social media while at work, at the doctor’s office, or on public transportation. Hubspot found 72% of people prefer video to learn about a product or service.

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How to Market A Product to Wow Customers

Hubspot

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

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The 11 Best Social Media Dashboard Tools & Apps

Hubspot

These social media dashboards are optimized for every type of SMB; whether you're a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient way. With HubSpot's social media management tool, you get an all-inclusive package. If you have a large YouTube presence, consider TubeBuddy.

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The Beginner's Guide to Customer Targeting

Hubspot

How does customer segmentation work and how do you use it? For instance, if your target audience is SMBs, you can define them further by these attributes. That's how segmentation works in practice: it can lead to informed business decisions like how and where to target customers. But first, we're going to cover the basics.

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18 Sales Podcasts Every Rep Should Check Out

Hubspot

After a long day at the office, Netflix is usually more appealing than cracking open a sales book or streaming a sales training video on YouTube. However, its tips are applicable whether you’re working at a young company or a large-scale enterprise. Make It Happen Mondays -- B2B Sales with John Barrows. The Sales Podcast.

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How to Build a Content Strategy for Small Businesses

Scoop.it

One of the best ways to promote your products and services is with quality content. Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. How to Build an SMB Content Strategy. Check out their website, social media pages, and blog to see what kind of content they share and what works for them.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. What made you want to start your first blog?

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