Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. For instance, you can offer short-form content to provide a simple definition or explain a product in small portions. It's kind of like ordering a product online.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

TrustRadius Marketing

APRIL 23, 2021

Understanding the difference between the two can help you decide which works best for your organization. This material is written with a simple goal in mind: to push the product on a broad audience. Outbound marketing strategy relies on a one-way communication flow persuading the audience to buy the product.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

JANUARY 30, 2020

To rank highly on the SERPs, you'll want to have high-quality images so travel enthusiasts are compelled to view your posts. Since gaming YouTube channels attract a lot of fans, this type of blog can also grow into a YouTube channel all its own. For instance, look at this vibrant, colorful photo of the Charles River.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Hubspot

AUGUST 2, 2018

You can create engaging ads in multiple formats and target people who actually need your product or service. billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

AUGUST 7, 2018

Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

JULY 10, 2017

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. When people think of “video marketing,” often, the first thing that comes to mind is YouTube. After all, about a third of all Internet users -- all of them -- use YouTube. Funny story, right? Frustrated.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. Additionally, they'll appreciate the value you've provided them.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Valasys

MARCH 5, 2020

In short inspiring customer success, optimizing the scale of customer-experience management (CXM) & living & envisioning the omnichannel ideologies that you showcase through your products & services is imperative to evolve your content strategy in 2020. So, the process of lead nurturing is important.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. Affiliate Marketing. Campus Marketing. Customer Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Leadspace

FEBRUARY 19, 2018

Some of those strategies still work toward the same end goal. According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. But it will be important for B2B brands to get that content out there more often.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Really small. Both had fewer than five employees.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Marketing Insider Group

JANUARY 31, 2022

Which words or phrases should be used consistently to refer to specific products or buyers and which should always be avoided (like cliches or outdated terms)? If you don’t rank on s earch engine results pages (SERPs) for keywords and phrases that your customers are searching for, you’re essentially invisible to your audience.

Top of Funnel 290

Top of Funnel Examples Marketing & Strategy Paid Search Agency 290

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Half of the clicks on SERPs go to the top 3 results. Approximately 49% of consumers say they use Google to discover new products. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Optinmonster).

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Single Grain

JUNE 26, 2020

Take Advantage of YouTube SEO. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing?

Traffic 145

Traffic Paid Content SEO Organization 145

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. Inbound marketing works.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Hubspot

SEPTEMBER 7, 2011

Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page. Connect Your YouTube Channel: Does your company have its own YouTube channel? Note: This only works for personal status updates, not Page updates.).

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Why Is SEO Important for B2B?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Scoop.it

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. People listen to their favorite podcasts on Apple Podcast, Google Podcast, or Stitcher during lunch or while driving or working out. Check out their website, social media pages, and blog to see what kind of content they share and what works for them.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Spiralytics

NOVEMBER 20, 2022

Depending on your business’s product or services, CTAs can range from service subscriptions to making purchases and others. Social media marketers also work hand in hand with a company’s entire marketing department to align their message on all platforms, thus creating consistency for the brand’s storytelling.

Course 118

Course Training Paid Content Paid Search Agency 118

Moz

SEPTEMBER 29, 2019

In fact, it might be algorithmically impossible to get your website on top of the SERPs. Ardent sells a product that "decarboxylates" cannabis for medicinal users. There's a ton of challenges selling this product, mostly because patients don't know what "decarboxylation" means. Granted, this doesn't work in every niche.

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

Scoop.it

JULY 28, 2022

The higher you rank on search engines such as Google, Bing, or Yahoo, the better chance you have of being found by people searching for the products or services you offer. You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Webbiquity

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Directive Agency

APRIL 15, 2022

Potential customers become aware of Visme through blog content, landing pages, YouTube videos, social media ads or referrals. As a result, you’ll have more inbound leads to work with as opposed to outbound leads, which not only cost more but are also more difficult to convert. Introduce new features and products.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Inbound marketing is about drawing a prospective customer into your brand, business, or product through useful information that solves a pain point. their buyer’s journey stage, the type of product they are interested in).

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

APRIL 8, 2019

However, as Karla Cook, Editor and Manager of HubSpot's Marketing Blog, notes, "[It's critical] every single piece of content you're creating has a clear, measurable business goal in mind -- and simply 'getting views' isn't a complete business goal.". Understand your buyer's journey. Keep content consistent and up-to-date.

Content Marketing 78

Content Marketing Tips Content Buyer's Journey 78

Single Grain

OCTOBER 30, 2023

Work With Us Why Fresh Content Matters in SEO Google’s algorithm takes into account more than 200 ranking factors , one of which is content freshness: Updated content signals to Google that the information is current, relevant and therefore deserving of a higher search ranking. And guess what? Google loves that too! ” Far from it.

Lead Scoring 52

Lead Scoring Lead Ranking Ad Frequency Content 52

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Check out the SERP for that keyword. That’s right. Long-Tail Keywords Only.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

ClearVoice

MARCH 19, 2020

Everyone on your marketing team — in-house and outsourced — should have access to your content plan, content strategy and customer journey so they can see how these key documents work together to form your overall content marketing initiative. What types of questions are people asking about and around your product or service?

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Single Grain

JULY 14, 2020

Now that we have a clear understanding of what SaaS is and how marketing a SaaS product differs from traditional marketing, let's move on to SaaS growth strategies. A sales motion is the combination of actions and the general sales philosophy that you implement in your organization to sell your product. Top 12 SaaS Growth Strategies.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

Optinmonster

NOVEMBER 5, 2021

The other half is promoting your products or services. HubSpot Email Marketing has some of the most powerful analytics while remaining intuitive and easy to use for non-tech users. Also, why not check out HubSpot’s free CRM ? Get started with HubSpot today! Sendinblue. Follow up email (2 days later). Testimonials.

Promotion 87

Promotion Conversion Marketing & Strategy Lead Scoring 87

Hubspot

JUNE 18, 2012

Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. An ad position of 1 is the highest on page one of the SERPs. Display Network Only: Ads will appear on websites in the Google Display Network, which include all of Google’s partnering websites -- like YouTube and Gmail.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

SmartBug Media

MARCH 18, 2020

Google can place your ads across its display network, which includes those millions of websites as well as Google properties such as YouTube and Gmail. An Introduction to Making Google Ads Work for You. When working in the Google Ads platform, you can review the data at a granular level, down to the CPC by keyword.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Martech Advisor

JANUARY 28, 2020

Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. Video marketing is on the rise, and B2B marketers are using videos to create how-to, branded, explainer, influencer marketing, product review, event coverage, etc. Earned and Shared Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

MAY 29, 2018

Today, the top distribution channels are controlled by a small number of huge companies: specifically, Alphabet and Facebook (and everyone they own, including Google and Youtube). Google displaying featured snippets on the SERP (search engine results page). Smarter SEO. So, we’re essentially at the mercy of their algorithms?—?which

Marketing & Strategy 77

Marketing & Strategy Marketing Strategy Content Marketing Lead Scoring 77

Vidyard

OCTOBER 27, 2019

And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. That makes it more important than ever to offer the information people want to see—such as guided product tours—on your website. However, there’s no point in distributing video in locations your target prospects would never visit.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65