Digital B2B Marketing
FEBRUARY 21, 2012
Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found.
Digital B2B Marketing
NOVEMBER 8, 2012
Inbound marketing leads, according to Hubspot, cost 62% less than leads from outbound marketing. Maybe Hubspot’s sample is biased or methodology is bad, but for whatever reason, the 62% isn’t true. But don’t expect that cost advantage to last. If not, it will be soon.
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Digital B2B Marketing
JUNE 2, 2011
Ways to improve business or reduce cost that require purchasing your product are only valuable when I’m in market. One company that does an excellent job of providing stage zero content is HubSpot. Stage zero content is fundamentally different from buying cycle content. Here are five general characteristics of stage zero content.
Digital B2B Marketing
OCTOBER 6, 2011
When you score prospects based on activity, your scoring is biased towards prospects that are considering your solution or view your products favorably. This is the most obvious solution to some, but solutions to automate and support monitoring identified prospects for intensity of product or category discussion are not yet mainstream.
Digital B2B Marketing
OCTOBER 6, 2011
When you score prospects based on activity, your scoring is biased towards prospects that are considering your solution or view your products favorably. This is the most obvious solution to some, but solutions to automate and support monitoring identified prospects for intensity of product or category discussion are not yet mainstream.
Digital B2B Marketing
MARCH 19, 2012
Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. However, HubSpot is the only provider that is widely recognized as a provider for inbound marketing.
Digital B2B Marketing
APRIL 17, 2013
At one end might be the experience someone has using your product or service as you intended. Even HubSpot, a prolific content marketer, and in many ways a publisher, just crossed a million visits a month to their website. Each has a role to play in creating and shaping opinions of your company and product. Not so fast.
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