Customer Experience Matrix

OCTOBER 11, 2012

That’s probably a good thing, since it will take time to train the ExactTarget people on the product and to find an effective price structure. Back to pricing. As to pricing: figures in our VEST report showed Pardot had perhaps 600 clients in mid-2011 and a bit more than 1,000 in mid-2012.** In itself, that's not so terrible.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Customer Experience Matrix

MARCH 6, 2016

billion $420 - $520 Infusionsoft small business integrated sales and marketing software 35,000 $100 million $2,857 HubSpot integrated marketing and CRM software 18,100 $181 million $10,000 Infusionsoft managers recognize that expanding the customer base requires making marketing easier. million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

JULY 31, 2012

It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. I estimated 2012 revenues for HubSpot and Eloqua based on their client counts and revenue per client. These are actuals except for the 2012 figures for HubSpot and Eloqua, and I consider those to be educated, conservative guesses.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Customer Experience Matrix

JULY 10, 2013

This will remind marketing automation aficionados of HubSpot, which has made a similar journey. Distributed marketing also has its own pricing. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 2, 2016

The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Certainly price is an advantage: Claritix starts at $1,000 per month for up to 10,000 contacts in the database, with the cost per contact decreasing for higher volumes.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

MAY 2, 2012

Its most direct competitors in the marketing automation world would be Infusionsoft and HubSpot , although neither has the same depth of appointment-related features. The price point of $200 to $300 per month is also similar to those systems. From there, it could creep upwards.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Small Business Marketing Vendors 120

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. Pricing is based on number of contacts and data sources and starts at $2,000 per month. But instead of presenting my conclusion and defending it, I’ll just tell you what CaliberMind does.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Customer Experience Matrix

DECEMBER 27, 2010

This is a combination of features, usability, technology, and price. I weighted pricing much more heavily for small firms, and gabe technology, lead scoring and technology heavier weights at larger firms. I excluded HubSpot because it is a fundamentally different product.) In addition, I knew I had weighted price heavily.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

AUGUST 2, 2012

We looked at those in Tuesday’s post ; I’ll repeat the caveat that figures for Eloqua and HubSpot are my own estimates based largely on client growth and (for HubSpot) changes in client mix. Still, this suggests that Marketo might be able to fetch a higher price than Eloqua. What about profitability? So they're worth a look.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

JANUARY 11, 2011

The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. clients x minimum price is calculated separately for each vendor, of course.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

FEBRUARY 6, 2014

Vendors like HubSpot and Infusionsoft have tried many approaches but ended up requiring significant up-front investment from new clients, specifically to screen out buyers who won’t put in enough work to succeed. They might find a way to make freemium work or they might abandon freemium and succeed doing things the old fashioned way.

Loopfuse 120

Loopfuse Marketing Automation Services Banners Vendors 120

Customer Experience Matrix

FEBRUARY 1, 2012

The table below shows growth for the remaining groups: As you see, core vendors grew almost twice as fast as the micro-business group and considerably faster than HubSpot. But that doesn’t mean much because the selling prices are so different. Myth busted. Revenue grew faster than installation counts.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Customer Experience Matrix

JUNE 13, 2016

They can add contacts to campaigns in Salesforce, Marketo, Eloqua, Hubspot, Pardot, or other systems with a standard API connection. Pricing starts at $36,000 per year for 6,000 accounts, plus $50 per user per month. Those systems could in turn feed other channels such as display advertising. The company reports 11 current clients.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

FEBRUARY 6, 2013

Sector revenues: We aggregate the vendor-provided client counts by industry segment (micro business, small business, mid-size business, and large business), which we multiply by the estimated average selling price in each segment. Of the other major vendors, Marketo and HubSpot have both been quiet recently.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Customer Experience Matrix

OCTOBER 24, 2014

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Is SalesPredict right for you?

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Pricing of Openprise is based on data volume processed, not number of records. Openprise also integrates today with Google Apps and the Amazon Redshift database. Users can run 50 MB per month without charge.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

OCTOBER 20, 2016

How it works is this: Hull has connectors for major customer-facing SaaS systems, such as Salesforce , Optimizely , HubSpot , Mailchimp , Facebook custom audiences, Slack , and Zendesk. Hull addresses that problem by unifying their data, or, more precisely, by synchronizing it.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MARCH 26, 2015

Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - The company says this is more accurate than targeting based on IP address. The company can also use its own database to reach people not in the clients'' systems.) ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 23, 2010

These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot. More aggressive businesses might add auto-responders such as Aweber , with pricing as low as $19 per month for 500 subscribers. (Reminder: you can upload the 150+ questions for your own RFP from www.raabguide.com.)

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 9, 2012

This means vendors are increasingly competing on other dimensions including their own marketing and sales skills, cost structures, supporting services, pricing, and financial resources. Another factoid that makes the point even more clearly: three of the four fastest growing received major new funding in the past year.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 19, 2015

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JANUARY 10, 2012

The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system. But the lowest price for Genoo with CRM integration is $599 per month, and I consider CRM integration a required feature in a B2B marketing automation product.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 26, 2011

HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. Salespeople can remove a lead from a campaign, suspend the campaign, or skip a particular message.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

OCTOBER 11, 2020

billion price is impressive by any standard. billion on $320 million) or 14x that Twilio itself paid for SendGrid ($2 billion on $140 million when the deal was announced; the $3 billion price reflects the subsequent rise in Twilio’s stock). On the other hand, Twilio’s surging stock price makes acquisition much easier.

Segmentation 276

Segmentation Marketing Management Buy Acquisitions 276

Customer Experience Matrix

FEBRUARY 12, 2013

A more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters. There’s some evidence that B2B marketing automation vendors are moving their sales and marketing in this direction.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

JANUARY 7, 2010

HubSpot particularly comes to mind, which is a testament to their own marketing skills. On the other hand, there are still plenty of new entrants; few pioneering vendors have failed or consolidated; and related software vendors (in this case, CRM, email and Web site management systems) haven’t yet introduced me-too products. external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120