Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. However, there are now other tactics that need to be coupled with press releases in order to make them effective.

Press 28

Press Public Relations PR Lead Scoring 28

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. “Marketers today need little convincing that video is a powerful content form.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Hubspot

NOVEMBER 2, 2018

Then, choose your domain and press “Set up” under “Backlink Audit”. All you have to do is press “Advanced Filters” and choose your toxic markers. To use their Backlink Audit Tool, you first need to sign up for a free SEMrush account. After you do that, click on “Projects”, which is in SEMrush’s left sidebar.

Google 67

Google Tools SEO Domain 67

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Biznology

NOVEMBER 24, 2014

SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. DESIRED RESULTS: An increase in search rank as measured on Search Engine Rank Page (SERP ) is usually the #1 result most people expect. HubSpot offer some sound advice.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Hubspot

NOVEMBER 14, 2018

Specifically, we’ll look at two aspects of this strategy: First, we’ll look at how Nerdwallet leveraged content to attract press attention and, in turn, large volumes of authoritative links. Data-Driven Stories + Good Design + High-Touch Outreach = Press, Links, and Improved Ranking Ability.

Startups 69

Startups Google Press Domain 69

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

The Lead Agency

APRIL 14, 2024

Win the E-E-A-T game, and you win in the search engine results pages (SERPs). You just can’t replicate its results If you tried to achieve the same outcome without using the ABM strategy, you would be hard-pressed to get the same solid results. Your valuable, shareable insights can attract backlinks.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

JANUARY 26, 2017

There are many new elements on Google search engine results pages (SERPs) that make it harder to generate clicks. Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. 2) Evolve your keyword targeting strategy.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

JULY 10, 2014

Dharmesh could say, "I received an inbound link from HubSpot.". The link to Dharmesh''s blog we talked about earlier is an outbound link on HubSpot''s blog, and an inbound link on Dharmesh''s blog. Here''s what Google says is unnatural : "Links with optimized anchor text in articles or press releases distributed on other sites.

FAQ 28

FAQ SERP Link Building Hubspot 28

Hubspot

FEBRUARY 27, 2011

At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. In their press release they announced that the change "noticeably impacts 11.8% You can read the entire press release here. Connect with HubSpot :

Google 28

Google Lead Scoring Lead Ranking SERP 28

Hubspot

DECEMBER 18, 2012

Unless you plan on creating hundreds of microsites that have a ton of clout in the SERPs, this strategy is a waste of your time. 5) Pretty Much All Your Press Releases. Also, you know, getting press coverage. 4) All That Over-Reporting. When you actually need it. And the releases that are syndicated?

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. For example, HubSpot audits and updates its blogs regularly. What is B2B search engine optimization?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

FEBRUARY 13, 2020

press coverage), and where the traffic is coming from -- along with similar keywords. It'll give you data for all the results on page one of search engine results pages (SERPs), including the number of results, link strength, trust score, and keyword difficulty. Best Keyword Research Tools. Term Explorer. Moz's Keyword Difficulty Tool.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Moz

SEPTEMBER 29, 2019

In fact, it might be algorithmically impossible to get your website on top of the SERPs. When we know a client has to get visibility for a given keyword but the SERPs won’t budge, our agency builds guest posting into our client's content strategies. When you're competing for SERP visibility with a large brand, SEO is an uphill battle.

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

ClearVoice

MARCH 19, 2020

HubSpot offers a free SMART Marketing Goals Template to help you define, calculate and evaluate your goals. When you want greater visibility online, you have to branch out and secure bylines and press mentions beyond your home domain. Ongoing SERP reporting. 2 additional press mentions. 2 additional white papers.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Hubspot

JUNE 4, 2013

I mean a strong brand in relation to the other sites in your industry fighting over specific SERP territory. The search engine crawlers are evaluating everything they can find pertaining to your brand, including your website content, press releases, videos, presentations, PDFs, webinars, podcasts, articles, etc.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. This will help Google use that data and display it in the SERPs. Lower CTR for the rest of the SERPs pages.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

SEPTEMBER 13, 2017

Here on the HubSpot blog, we've been writing content for a long time -- more than 10 years. And for a while, that strategy has worked for us, and we were able to start ranking for competitive keywords in search engine results pages (SERPs). For example, on the HubSpot domain, we have an Instagram marketing pillar page.

Long Tail Marketing 74

Long Tail Marketing SERP Keywords Content 74

Hubspot

APRIL 25, 2017

It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). In our own analysis at HubSpot, we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes. Let's start with SEO.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Hubspot

OCTOBER 15, 2018

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

QuanticMind

NOVEMBER 15, 2018

To counteract the problem, digital marketers can use 301 redirects to link the pages of lesser importance to a single definitive version that is no longer fighting for views and SERP ranks. With companies today trying to dominate SERP real-estate in their respective fields, keyword cannibalization is more common now than ever before.

PPC 40

PPC Keywords CPC Cost Per Click 40

Hubspot

NOVEMBER 27, 2012

Press conferences or company announcements now have a new outlet. By searching for a place or restaurant in Google+ Local, the contact information, reviews, and photos of that place appear in the SERPs. Before this update, Hangouts could only really be used in a business setting for smaller conference calls between teams.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. Press releases. But, by looking at the search intents around that keyword, we identified SERPs that we could target with long-tail content. Landing Page visit from display ad.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

JULY 19, 2016

This post will walk you through why you might want to remove certain webpages from the SERPS (search engine results pages), and exactly how to go about doing it. That's a pretty compelling reason why you'd want to remove some of your web pages from SERPs. Stay with us, folks. Here are two ways to do it. the page's header.

De-duplication 28

De-duplication Google Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 14, 2016

If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( It all starts, of course, with investing in a Content Management System (CMS) like HubSpot's , which'll integrate your website content with all of your marketing channels.

Lead Scoring 28

Lead Scoring Lead Ranking Marketing Websites Generation 28

Martech Advisor

JANUARY 28, 2020

Search Engine Marketing (SEM): SEM allows you to show your website higher up on search engine result pages (SERPs) for relevant keywords. Here’s how you can achieve that: Top-of-the-funnel (TOFU)/Awareness Stage: Provide solutions to your target audience's most pressing needs through blog posts, videos, and social media content.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Single Grain

MARCH 4, 2022

A good marketing agency will have several awards and press recognitions to present to their clients. Not just content creation, the team is experienced in optimizing content copy for higher rankings in the SERPs. Ignite Visibility helps brands acquire mentions on top media publications like Washington Post, CNN, and HubSpot.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. no additional marketing effort required. 1) Don't try something new. And you know what?

Tips 28

Tips Content SERP Viral Marketing 28

Hubspot

JUNE 17, 2015

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. As a matter of fact. 58 million in May!

Optimization 28

Optimization Tactics Lead Scoring Lead Ranking 28

accelerate agency

SEPTEMBER 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. A lot of nofollow links are comments posted under a blog or video, press releases, or paid advertisements. In turn, you may act as a reference for one of your references. Have you recently solved a problem?

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Hubspot

SEPTEMBER 7, 2016

You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. These content types include website pages, blog articles, social media posts, and online press releases. 8] HubSpot. [9] 10] HubSpot.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Vidyard

OCTOBER 27, 2019

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. You have to lead visitors, even if they think they’re leading themselves. Remember to tailor your content to each social network.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Embedding videos on your website helps improve your site’s ranking on search engine results pages (SERPs) just by virtue of it including video content. Press releases —for a chance of having your videos included in online articles. You have to lead visitors, even if they think they’re leading themselves.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. According to a study by Hubspot, companies that publish 16 or more blog posts per month generate 4.5 More than 90% of users don’t go beyond the first page of SERPs. Don’t lag behind the competition.

Lead Ranking 356

Lead Ranking Lead Generation Paid Content Lead Scoring 356

Convert

MARCH 21, 2023

So, if we’re looking at attention intensity (measured by mouse hovers and clicks), then the redder sections of the image above indicate more people pay attention to the top left corner of the Google SERPs. In CRO circles, the sample size to create accurate heatmaps is 2,000 to 3,000 pageviews per page, per device. Session recordings, yes.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

accelerate agency

JULY 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. A lot of nofollow links are comments posted under a blog or video, press releases, or paid advertisements. In turn, you may act as a reference for one of your references. Have you recently solved a problem?

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52