Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. 25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

SmartBug Media

DECEMBER 20, 2021

One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. You can complete these certifications through courses that have been developed as part of HubSpot Academy. What are HubSpot certifications? Are HubSpot certifications worth It? Let’s dive in.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

DECEMBER 8, 2021

In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. You may be thinking, “Well, that’s social media – and social media isn’t my game.”

Practices 298

Practices Tips Business Emarketing 298

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

API 75

API Marketing Automation Services Hubspot Work Management 75

Seismic

MARCH 25, 2022

Social media plays a role in our personal lives, but it’s also a powerful tool for every business. Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Sprout Social

JULY 7, 2021

While conversational commerce often takes place on social media messaging apps, it’s not quite the same as social commerce. The former refers to purchases made directly from a one-to-one chat app while the latter is specific to the buying and selling of goods or services within a social media platform.

Social Media 140

Social Media Conversion Media eCommerce 140

Hubspot

MAY 6, 2020

That’s where we come in — here, let's explore creative Facebook Live ideas, as well as best practices to take your Live strategy to the next level. Once of the most valuable things you can do for your audience on social media is teach them how to do something. Best Practices for Facebook Live. Teach a class.

Facebook 100

Facebook Social Media Creativity Hubspot 100

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. But also make it easy for people to share your content via email, or via social media – especially via LinkedIn.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Bannerflow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. What is a social media campaign? Aldi UK “FreeCuthbert”.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Blue Flame Thinking

SEPTEMBER 25, 2023

Platforms like MailChimp , HubSpot , and Constant Contact offer consistent, user-friendly experiences that let you set customer journeys and send emails. Deploying double opt-in practices (so the user confirms their email address after they subscribe) helps prevent automated spam bots from ending up on your lists.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. If you haven’t yet considered expanding your existing social media strategy, you may be missing out on valuable channels for advertising.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

SmartBug Media

JUNE 10, 2019

Social media is here to stay. The actual platforms may change over time (so long, Google+), but as a channel, social media isn’t going anywhere. Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot.

Social Media 71

Social Media Social Marketing Media Tips 71

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

Hubspot 53

Hubspot CMS Development Training Work Management 53

Lake One

OCTOBER 29, 2020

I know it might sound cliche, but we genuinely are lifelong learners over here at Lake One, and one of the best training academies around is HubSpot. What does HubSpot training entail? HubSpot has two types of training – certifications and individual courses. Below you’ll find a list of our top HubSpot training recommendations.

Hubspot 52

Hubspot CMS Development Training Work Management 52

NuSpark Consulting

JANUARY 21, 2019

I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. Because people don’t like being sold to, an email-nurturing best practice is to prioritize educational emails over sales messages.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

Marketing Insider Group

JUNE 22, 2023

Keep in mind best practices to ensure your automated marketing campaigns are personable. These tools reach out through electronic formats, including email, social media, and texting. You need to be engaging in email, texting, or social media marketing. What Is Automated Marketing?

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

Hubspot

APRIL 15, 2021

That’s why using a webinar planning list and following best practices is essential. Below, I go over the best practices for creating webinar invites and share top tips for hosting webcasts. Webinar Invite Best Practices. Don’t Miss Our Next Webinar About Social Media Strategies. Let’s go over how you can do that.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99

Scoop.it

SEPTEMBER 30, 2021

Social media marketing will continue to rule the internet marketing domain for years now. For a fruitful exploration of the perks of social media marketing, we must remain aware of the constantly evolving trends. Why brands and even small businesses are using social media? Globally, over 3.6 billion by 2025.

Social Media 67

Social Media Trends Media Cross-Selling 67

Rev

AUGUST 30, 2023

In this blog post, we’ll look at 7 sales enablement best practices that you can implement to optimize your sales team’s performance and remain profitable no matter what happens with the economy. For example, you might focus on topics your ideal customer is talking about in their press releases and social media postings.

Practices 78

Practices Work Management Marketing Management Best Practices 78

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time. We’re going to explore some of the most asked questions about social media marketing and its costs.

Paid Content 52

Paid Content Social Media Pricing Price 52

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. And … does every blog need social media? Yes, you read that right: food bloggers.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Lake One

OCTOBER 13, 2023

Using their existing CRMs and professional social media sites, they could deploy program-specific solutions to their accounts at every stage in the funnel. Precision Targeting: Propeller Aero aligned marketing and sales efforts with HubSpot and analytic tools to enhance the efficiency of their coordinated methods.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

Martech Advisor

JANUARY 8, 2020

To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020. Marketing ROI is the practice of measuring the return on investment that an organization spends on its marketing activities. What Is Marketing ROI?

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Hubspot

JUNE 16, 2020

Whether you're providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. And, if you're particularly interested in providing social media-related services, you'll need to create a social media proposal.

Social Media 100

Social Media Marketing Proposals Media Work Management 100

Schubert B2B

JUNE 7, 2019

Social media is a key component of an integrated digital marketing strategy. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! To help your chances, we’re dispelling 5 common B2B social media myths. Myth 1: Social Media Is Only for B2C.

Social Media 85

Social Media Media B2B Buyer Personas 85

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. 5 Ways to Stay Creative Under Pressure. Just start outlining.

Hubspot 92

Hubspot Creativity Work Management Marketing & Strategy 92

Hubspot

APRIL 6, 2022

Alli Kramer , Account Executive at HubSpot, shares a tip she learned from her previous HubSpot manager, Chaz Fiorino : "He always advised to send an email before you call your prospect. This can be done with an email, a LinkedIn message , or a comment on their social media. Cold calling as the first point of contact.

Hubspot 81

Hubspot Cold Calling Viral Marketing Work Management 81

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

Hubspot

SEPTEMBER 23, 2018

Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. 29 of the Best Social Media Blogs. 29 of the Best Social Media Blogs. Social Media Explorer. Social Media Today. Web Ink Now.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Marketri

APRIL 4, 2024

Our company recently purchased HubSpot, but we’re not using it much. They recommended HubSpot, and the company finally pulled the trigger on that purchase, knowing that they should have it but unsure exactly what to do with it. She can write content, manage HubSpot, and create graphics.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Webbiquity

JUNE 21, 2022

Practice Proper Channel Management. An effective way to circumvent this problem is to practice proper channel management. Check their Amazon app or social media sites for reviews from other customers. Image credit: HubSpot. One way to do this is by doubling down on social media marketing.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340