SmartBug Media

JUNE 14, 2021

If you’re contemplating making the switch from Pardot to Hubspot—or vice versa—there are some essential things worth considering. HubSpot: A Quick Overview. HubSpot is often touted as the industry-leading marketing automation platform and the father of the Inbound Methodology , which is centered on: “. Seasonality or downtime.

Hubspot 98

Hubspot Marketing Automation Services Enterprise Management Paid Search Agency 98

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. 33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Guest post by Nick Rojas. Content Marketing.

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

Webbiquity

APRIL 3, 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Now, just as pursuing a post-high school education doesn’t guarantee you a financially rewarding career, search engine optimization efforts can’t guarantee high rankings. .”

Keywords 247

Keywords SEO Wikipedia Fulfillment 247

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. While we increased our total organic traffic by 25% from last year, we increased our image search traffic by … wait for it … 779%. As you wish: Source: Google Search Console. Image SEO Best Practices That We Learned. Cliché: A picture is worth a thousand words.

Hubspot 74

Hubspot Traffic SERP Template 74

Webbiquity

JUNE 21, 2022

Practice Proper Channel Management. An effective way to circumvent this problem is to practice proper channel management. Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot. Brands compete for the attention of their customers in real-time, across various channels.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). Make sure the users that are searching for those terms are your target audience. Then, Google decided to make some changes….

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. HubSpot can serve both audiences, but in a different way. Small Businesses.

Hubspot 100

Hubspot Marketing Automation Services Lead Ranking Marketing Management 100

Customer Experience Matrix

AUGUST 30, 2012

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Martech

MARCH 22, 2024

Perplexity AI, a real-time AI-powered search engine for the web. for trending keywords in search. Dig deeper: 9 best practices for AI tools in content creation 2. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

SmartBug Media

DECEMBER 13, 2021

Which best practices to follow for creating a naming convention. Standard UTM parameters , or “tags,” include: Source: The social network, search engine, or specific source that drove the traffic to your site. These include: HubSpot's tracking URL builder. 3 Best Practices for Naming UTM Tags. Google’s URL Builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Balancing the use of technical terms to maintain credibility while ensuring clarity for an audience that may include less experienced engineers is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Content Standard

MARCH 12, 2024

Share of mind: Nowadays, consumers most trust search engines when seeking out news and information. There’s a big opportunity at play here to focus on owning key search positions and win over eyeballs that are sourcing information from search over traditional media, owned, and even social media sources.

Media 95

Media Brand Identity Branding Storytelling 95

Navigate the Channel

JANUARY 8, 2024

Optimizing for relevant keywords is crucial to ensure that your content surfaces when consumers are searching during micro-moments, so an emphasis on smart SEO and SEM is a must. However, it can be difficult to do so when different channels have different best practices and requirements. [It] Chamber of Commerce.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. I see design as an integral part of being able to deliver these KPIs, because we directly influence what visitors -- and search engines -- see on a given page. Let's dive in.

Design 69

Design Hubspot SEO Lead Scoring 69

Brandpoint

JULY 11, 2022

Sprout Social Content topics: Social media, marketing insights, career growth Why read: Sprout is another great social media company, and their blog is a great spot for social media marketers to find trends and best practices. From going back to marketing basics to covering trends, HubSpot can help answer marketing questions.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

ClearVoice

JUNE 19, 2023

Zippia ) By 2023, 33% of large organizations will have analysts practicing decision intelligence. Search Engine Land reports that about 49% of consumers want to buy from businesses with a local presence making local SEO tactics essential for success. FinancesOnline ) 78% of local searches result in an offline conversion.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Go Beyond SEO

JANUARY 25, 2024

Believe us, in the interwoven world of search engines, where each click is a potential customer, underestimating the potency of a well-strategized SEO campaign is a risk we’re not willing to take. The term is a collective for various strategies to optimize digital content for better rankings on search engines like Google.

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. FOMO and KIMO.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

DECEMBER 19, 2022

Just like in any industry or practice, there are a lot of terms and acronyms associated with SEO—and if you’re new to SEO, it can seem overwhelming. Keyword Research Practices to Follow. Search Intent. Search intent is the searcher’s purpose when they enter a keyword into the search bar. Keyword Search Volume.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

SEPTEMBER 23, 2020

Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). The reason why SEO is particularly “daunting” is because Search Engine Optimization is always changing. No surprise here! Here’s our top sessions and their corresponding highlights.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Another great tool you can use to find LSI keywords is LSI Graph. It’s the lowest hanging fruit.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3. Screaming Frog 4. LeadLander 7.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Paid Content Leadlander 62

SmartBug Media

JULY 27, 2020

With millions of websites on the internet, it is important for your website to stand out and appear on the first page of the search engine results. According to Moz , “On average, 71.33% of searches result in a page one organic click. This drives more traffic to your site. Page two and three get only 5.59% of the clicks.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you.

SEO 123

SEO Top of Funnel Buyer Personas B2B 123

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Valasys

NOVEMBER 25, 2019

According to a HubSpot survey involving 3,000 customers, 56% of the customers aged 25-34 years & 54% of the customers aged between 35-44 years want to see more videos from the brands they follow or from the ones which are their favorites. . According to Brightcove Inc.,

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

SmartBug Media

AUGUST 17, 2022

Without even trying, you will likely acquire some swag from HubSpot partners, merch from the INBOUND shop, a blister or two, and a new friend. For example, “How can I get our company to rank on page one of Google search for [your desired search term here]?”. Practice Your Elevator Pitch. Identify Your INBOUND 2022 Goals.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Outgrow

MARCH 18, 2024

Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic. HubSpot Analytics HubSpot Analytics offers robust reporting and analytics features to track the performance of your marketing efforts.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic. HubSpot Analytics HubSpot Analytics offers robust reporting and analytics features to track the performance of your marketing efforts.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Anyword

AUGUST 25, 2022

Google recently announced the upcoming rollout of a change to its search ranking algorithm that’s shaping up to be the most significant in over a decade. The change is part of an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.”. Why these areas?

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query." HubSpot Marketing Hub.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Contently

NOVEMBER 12, 2019

I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. Showing up on the first page of a Google search is one of the most important aspect of building a business today. That’s where SEO (search engine optimization) comes in. The Ultimate Guide to Video Marketing | HubSpot.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Velocity Partners

FEBRUARY 20, 2024

In a landscape where marketing teams are grappling with cutting-edge concepts like generative AI , new search engines and LLM-driven content personalisation , those who fail to get the basics right will find themselves at a significant disadvantage. Let me unpack the practicalities of how we guide clients through this process.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

DAGMAR Marketing

SEPTEMBER 13, 2022

Law firm marketing should be on your radar if you’ve just started a private practice or want to attract more clients to your established firm. One-third of people who hire attorneys begin searching online (Wise Media) 75% of marketers report that their campaigns directly impact revenue (HubSpot). About Law Firm Marketing.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Hubspot

MAY 7, 2020

The landscape of the practice is constantly changing. Out of both genuine interest and forward-thinking practicality, it's important to understand both where it's been and where it's going. The ZMOT study highlighted the need for sound Search Engine Optimization (SEO). Content marketing isn't static. And it did just that.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Hubspot

SEPTEMBER 6, 2023

This platform also offers dynamic phone number insertion, which assigns unique phone numbers to pay-per-click ( PPC ) search-engine ad keywords, allowing teams to see which campaigns effectively generate phone call leads. This tool boasts 40+ integrations so you can sync data between platforms, including HubSpot.

Enterprise Management 57

Enterprise Management Marketing Automation Services Work Management Marketing Management 57