Webbiquity

JUNE 24, 2015

When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. Invariably, the next question is: so where are the KPIs? Good question. And the answer lies in how the Web is viewed.

Work Management 100

Work Management PR Marketing Management Lead Ranking 100

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Blogging is most effective when integrated with other communications efforts including PR and email marketing. So what’s next for B2B blogging? What trends are likely to emerge in the coming year?

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# The agency I work with, KC Associates , is a full service marketing and PR agency (of which there are zillions) but focused exclusively on b2b technology clients; the focus sets the agency apart. • Be transparent.

Trust Marketing 100

Trust Marketing Business Transparency Social Networks 100

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OCTOBER 14, 2014

” 7 Tips to Transform Your SlideShares From Good to Great by HubSpot. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver?

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Failing to LISTEN. Social media is about having a conversati0n with your prospects, not broadcasting to them. Treating social media as a silo.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Marketing, author of PR 2.0: Deb is a journalist-turned-PR pro. She’s president of Strategic Objectives, an award-winning PR agency in Toronto. Deborah Weinstein.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

MAY 10, 2011

A well-written blog can be a PR magnet. These can be things like lists (e.g., Helping your partners ultimately helps you. Recognition on your blog can even be an incentive for greater performance. Make it easy for the press to contact you. Where do you send them–to a standard blog “contact us&# form?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

MARCH 23, 2017

” — PR Daily. Showcase reviews: PR Daily. Integrates with popular social media management programs like HubSpot, Buffer and Hootsuite. You can customize everything, from colors to your theme’s HTML. Sample review: “Tumblr is the best social network for finding, telling, or sharing visual stories.”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

MARCH 20, 2018

Over 35% of bloggers are pitched every day or even more often by PR specialists—and the frequency is increasing. For companies of almost any size, increasing average post frequency from weekly to twice weekly produces a modest gain (<20%) in website visits. Bluleadz ). Riverbed Marketing ).

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Webbiquity

NOVEMBER 19, 2012

Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded.

CMS Development 100

CMS Development Paid Search Agency Marketing Analytics Tools Marketing Management 100

Webbiquity

JANUARY 24, 2017

HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” ” — PR Daily (Automate). Showcase reviews: PR Daily (Automate), RazorSocial (Technology). PR Daily (Digital). Comms Axis.

Twitter 100

Twitter Marketing Automation Services Tools Best Practices 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. by HubSpot. Social Media and the Enterprise Customer – Wired PR by uber.la. But what metrics are really most appropriate for social media measurement? Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

DECEMBER 14, 2017

Newsletters may include product news, product features, PR stories, blog posts, promotions, customer case studies, or even an upcoming event. HubSpot suggests that the newsletter content should be 90% educational and 10% promotional. Promote one-at-a-time. But putting all of this into a single newsletter would be information overload.

Newsletter 223

Newsletter Effectiveness Business Opt-out 223

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for PR and Media Pros.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Ale Espinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

DECEMBER 30, 2014

by HubSpot. by HubSpot. 7 Ways to Boost SEO Results for Your Video Content Marketing by B2B PR Sense Blog. Peak Content: When Does Content Marketing Hit Its Breaking Point? an offer of an assessment or ROI calculator). 31 Content Marketing Ideas that Will Revolutionize Your Business by Marketo Content Marketing Blog.

Content Marketing 100

Content Marketing Planning Tips Paid Search Agency 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008. Ale Espinosa.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

JANUARY 19, 2012

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Unlike pure SEO management tools (e.g., Radian6 , Alterian SM2 ), or inbound marketing suites (e.g.,

Marketing Management 100

Marketing Management Paid Content Software Optimization 100

Webbiquity

JANUARY 16, 2012

12 things every business blogger should know how to do by Ragan’s PR Daily. How to Be an Awesome Blog Commenter by HubSpot Blog. ” The Entrepreneur’s Advisor | Why and How to do a Blog Right by The Entrepreneur’s Advisor. are easy to find. 7 Key Elements to a Successful Business Blog by TopRank Online Marketing.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

FEBRUARY 10, 2015

72% of PR agencies are now offering SEO services. One-third of all organic search clicks on Google are on the first result. SteamFeed ). 43% of all online advertising dollars are spent on search ads. marketers spent $18.4 billion on paid search ads in 2013. MediaPost ). MarketingProfs ). MediaPost ). 7 Email Marketing Statistics.

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

FEBRUARY 13, 2017

Showcase reviews: PR Daily (Automate). Pricing: $129, $299 pr $479 per month; enterprise pricing by quote. Cision is a global provider of PR software and services including media monitoring, media list building, press release distribution, and media analysis.” ” — PR Daily (Digital). PR Daily (Digital).

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MARCH 27, 2013

” 12 LinkedIn secrets to supercharge your social networking by Ragan’s PR Daily. 6 Lessons from HubSpot’s LinkedIn Company Page by Business Insider. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS. 13 Brands Using LinkedIn Company Page Features the Right Way by HubSpot.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Webbiquity

OCTOBER 8, 2013

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

MARCH 23, 2011

Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform. Monitoring beyond social media.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Webbiquity

SEPTEMBER 22, 2015

Catherine Pham presents the basics about a range of helpful social media tools in this slide deck, from commonly used platforms like HubSpot, Buffer and Hootsuite to more specialized tools such as Tweepi and Twitonomy for Twitter, viralWoot and Piqora for Pinterest and Instagram, and Circloscope for Google+.

Social Media 100

Social Media Tools Media Enterprise Management 100

Webbiquity

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Should social media be under the overall purvue of marketing or PR? Does social media belong in PR or marketing divisions? Adoption soared. 85% of Inc. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). social media, PR, advertising) that support that activity. For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Webbiquity

MARCH 27, 2017

Showcase reviews: B2B PR Sense Blog, Blogging Wizard, BuzzBlogger, Catherine Pham/SlideShare, Express Writers, iag.Me (HootSuite), iag.Me (Social), iMedia Connection, MarketingLand, Mention, RazorSocial (Technology), Robbie Richards, Shift Communications, SnapApp, SteamFeed, StoreYa Blog, ViralBlog, Visually. 17) HubSpot Social Inbox.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. 11 Mind-Blowing Mobile Marketing Infographics by HubSpot Blog.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

AUGUST 28, 2012

Dr. Seuss’ 7 social media lessons by Ragan’s PR Daily. 6 Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. This one is different.

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Webbiquity

MAY 15, 2018

Success @ Creative PR blog. Fast Company. Sharing a bit about your life, interests, and family at work is fine! But oversharing…not so much. The 21 Most Innovative & Creative Ads of the Past Year. Again, these examples aren’t all humorous, but they are all noteworthy—particularly the DB Export ad.

Planning 253

Planning Paid Search Agency Work Management Social Networks 253

Webbiquity

JUNE 6, 2011

Arik is the principal at PR firm ACH Communications, a digital PR consultant, blogger, co-founder of HAPPO, and (along with #Nifty50 award recipient Missy Berggren ) co-founder of the Minnesota Blogger Conference – #mnblogconf. Mike is the CMO at HubSpot in Boston, a marketing software company. Glen Gilmore, Esq.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Webbiquity

DECEMBER 6, 2016

” — B2B PR Sense Blog. Showcase reviews: B2B PR Sense Blog, BuzzBlogger, Entrepreneur, Express Writers, HubSpot (Content), Inc., Showcase reviews: HubSpot (Video), Marketing Insider Group (Content), Perception System, Quick Sprout, SteamFeed. ” — HubSpot (Video). Showcase reviews: HubSpot (Video).

Marketing Automation Services 70

Marketing Automation Services Tools Sample Best Practices 70

Webbiquity

JANUARY 14, 2014

With all that activity, it’s imperative that marketers and PR professionals use the platform effectively as part of an overall web presence optimization strategy. 8 Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. ” The 10 most clickable Twitter headlines by Ragan’s PR Daily.

Twitter 100

Twitter Tips Best Practices Paid Search Agency 100

Webbiquity

SEPTEMBER 8, 2010

New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. Small Businesses That Blog Have 102% More Twitter Followers by HubSpot Blog. And Finally… The Ultimate List: 300+ Social Media Statistics by HubSpot Blog.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100