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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. Matt emphasizes search engine optimization and website usability strategies with the goal to attract quality traffic. Click the book images to be hyperlinked to Amazon.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Ben & Jerry’s Drops Email Marketing In Favor of Social Media - Hubspot , July 14, 2010 Ben & Jerry’s Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. PointClear (4). Daily Clicks.

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