ViewPoint

JUNE 16, 2015

Here’s an excerpt from one of his recent blogs (May 2015): This past week I was reading HubSpot's study on the state of inbound marketing, and understandably, with HubSpot being in the inbound marketing business, the study showed that the marketing spend on inbound marketing is rising. A very fine line makes the difference.

Lead Scoring 120

Lead Scoring Lead Ranking PointClear Cost per Lead 120

ViewPoint

JULY 11, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Via HubSpot. Online content in the sales and marketing industries is dynamic and constantly changing. B2B Buyers: Traits by Generation [Infographic].

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120

ViewPoint

MAY 7, 2015

Dave Stein , B2B Sales Consultant , provides a strictly sales perspective: Coming from the perspective of a sales guy, the most effective nurturing approaches I’ve seen and heard about are HubSpot-driven. So there you have it. Eleven sales & marketing experts on the importance of lead nurturing.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120