Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

DivvyHQ

MAY 31, 2018

Planning a content calendar for several weeks or months in advance can be stressful, especially when you consider the rate at which trends change. But what exactly is topic clustering and how can you adapt your own content planning process to this new SEO technology? Image credit: Hubspot. Benefits of Topic Clustering.

Planning 50

Planning Content SEO Lead Ranking 50

Marketing Insider Group

APRIL 6, 2021

Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. Source: HubSpot. Incorporating key insights into your content marketing plan can make your strategy more influential. The Power of Customer Retention Marketing.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Here’s our top sessions and their corresponding highlights.

SEO 105

SEO Lead Ranking Lead Scoring Hubspot 105

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” According to HubSpot, 45% of websites on the internet use WordPress, so it’s not a big jump from website to eCommerce site. market shares, respectively,” according to HubSpot, sourcing from web technology surveys W3Techs. Squarespace.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

SmartBug Media

AUGUST 27, 2021

It takes a lot of planning and strategy to successfully combine them, and I spoke with four digital marketing professionals who have experienced success layering paid media tactics onto their organic inbound efforts. Use HubSpot Ads Software to make reporting easy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” That can be a company’s plan, but when cross-channel marketing goes awry because its poorly understood, getting a target audience to a decision, or purchase, can be frustrating and uncertain. Or is it an onboarding journey? Gather insights.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

FEBRUARY 5, 2018

Sullivan also acknowledged where Google has gone wrong with featured snippets, and how it plans to approach them moving forward. Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore?

Features 76

Features Google Work Management SERP 76

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. Plus, if you don't like planning out everything , don't — outlines are for your benefit. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). For example, HubSpot's socials do both.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Contently

APRIL 4, 2023

HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content). The good news is you can level up your team’s knowledge for free.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. There are many tools that can support each step in the process - from strategic planning, to content research, creation, publication and promotion. Here we look at tools that may help to support your content process.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. It’s a ranking issue.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 76

Traffic Features Google SERP 76

SmartBug Media

DECEMBER 19, 2022

In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. How well are you ranking for those keywords?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right?

Lead Ranking 100

Lead Ranking Lead Scoring Content Classified Ads 100

Hubspot

APRIL 23, 2020

Before you begin planning your website redesign, document your current performance metrics. Think about whether you plan to change your branding and/or messaging, or if it will stay the same. If you plan to change it, what about it needs to change? Let’s unpack eight critical steps to take when redesigning your website.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. and "What should be included in a 90 day plan?"

Examples 101

Examples RFP Lead Ranking Lead Scoring 101

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Brand identity helps you stay in the mind of customers.

Promotion 93

Promotion CMS Development Work Management Business 93

SmartBug Media

AUGUST 4, 2020

As an added bonus, ensuring that keywords are present can help your listing rank on search engine results pages (SERPs). Step 3: Determine a Plan for Outreach. Use a tool like HubSpot or Mailchimp , and be sure to incorporate personalization tokens throughout. times more likely to be considered reputable. But not so fast.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

SmartBug Media

NOVEMBER 6, 2018

What you probably didn’t consider is what happened behind the scenes before those results populated: Each search engine has its own algorithm, which is a set of rules that determine which websites populate the search engine results page (SERP), and in what order. This is exactly where the concept of business blogging comes into play.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

FEBRUARY 28, 2018

At the same time, HubSpot's research has indicated plans to increase the use of LinkedIn among a similar demographic -- ages 18 to 34. The launch comes at an interesting time when Facebook has been making a series of moves to promote more content from a user's own personal network -- more than they do from Pages.

Facebook 75

Facebook SERP Linkedin Network Marketing 75

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

MARCH 6, 2017

When you create your website, make sure you implement Google Analytics or HubSpot Marketing Free (both of which are free products) so you can easily track who's looking at your site. To find a marketing agency, try looking through HubSpot's Agency Partner directory. Do-It-Yourself Tools. Google Ranking and SEO. What is SEO?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

DAGMAR Marketing

APRIL 5, 2022

Facebook ads provide the highest return on investment (ROI) among all paid advertising channels (HubSpot) Social media advertising is the second biggest market in digital ads and it is expected to grow to over $252 billion in 2026 (Hootsuite) Google (38.6 Social Ads. What are social ads? How effective are social ads?

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? That doesn't mean you can't start — just don't plan on reaching search results stardom overnight. And as for clicks? Pages two and three get just 5.59% combined.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Hubspot

MARCH 18, 2020

To help small teams, social media management software provides marketers with the tools they need to execute an entire social media strategy, such as the tools within HubSpot's Marketing Hub. They need to be able to present their strategies to other decision-makers and have plans for every strategy. Lead Acquisition Specialist.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Hubspot

MAY 30, 2019

Share your campaign plan with decision makers. PPC Plan Template. To understand search volumes and costs around each keyword you want to select, you can use free tools like the Google Ads Keyword Tool or -- if you're a HubSpot customer -- our Keywords tool. Identify, build, or refine your campaign's landing pages.

PPC 101

PPC Template Work Management Marketing Management 101

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR 50

CTR Features Organization SERP 50

Outgrow

MARCH 18, 2020

Previously, we have discussed tools that integrate with marketing giants like HubSpot and Zoho. With offerings like SEO optimization, SERP friendly blog, inbuilt blogging tools, and superfast site speed, your eCommerce is just a Google away for consumers. Eventzilla For Event Planning. Oh wait, let us rephrase.

Budget Programs 59

Budget Programs Work Management Marketing Management Business 59

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. While planning your landing page design, think about what your target audience expects and needs to see when they open your site.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. B2B TikTok can be easy If you plan to take on the video tips, TikTok can be viewed as another social channel where you post your repurposed content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. I’m proud to say, that it all went according to plan.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. I wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs? How often does HubSpot rank within the Featured Snippet? What is a Featured Snippet?

Features 28

Features Google CTR SERP 28

Hubspot

JANUARY 30, 2020

To rank highly on the SERPs, you'll want to have high-quality images so travel enthusiasts are compelled to view your posts. These blogs recommend workout tips, healthy recipes, and sometimes offer full workout plans in a "How-to" format, like this post from Nerd Fitness. Lifestyle blogs are probably the most versatile of blog types.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. “Marketers today need little convincing that video is a powerful content form.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75