FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

ClearVoice

MAY 29, 2023

They’re called marketing personas. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Webbiquity

JUNE 15, 2021

A lead magnet should be designed to address a real problem that your target buyer persona is facing. Here are 11 ideas to incorporate into your email marketing strategy. This is particularly suitable for eCommerce businesses with an active social media following. Have you ever downloaded its content development templates?

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Marketing Insider Group

AUGUST 18, 2020

Here is a process that will help you put in place closely aligned and conjoined strategies between sales and marketing so that they can work as one, towards one objective – more revenue, faster. HubSpot reported that 26% of marketers failed in finding the right technologies to fit their needs! Source: Superoffice.com. Set Shared Goals.

Sales Management 290

Sales Management Lead Ranking B2B Sales Top of Funnel 290

Hubspot

APRIL 7, 2023

For example, HubSpot started as a CRM but has since expanded digital product offerings. Most product developers or business owners that find success start with these strategies: Considering the pain points or opportunities within the industry their current business is within, and what digital products could solve for.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Hubspot

JUNE 23, 2017

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. We wanted to know if our core persona who we marketed these content offers to still liked PDFs and found them useful. What We Do.

Hubspot 74

Hubspot Inbound Marketing Template Domain 74

Hubspot

JULY 3, 2019

If you’re still having trouble organizing your thoughts, I’ve included a fill-in-the-blank template to help you in the sixth step. If you or your client has developed a detailed buyer persona already, this would be a great place to include some of this character’s information. Organize with a template.

Template 100

Template Creativity Examples Sample 100

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. But how do you optimize other things like templates? You'll want to incorporate that into your design strategy and QA & testing process. Participate in social media listening. Use analytics.

Research 101

Research Buyer Personas Open Rate Click Rate 101

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Give your social presence some personality.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Hubspot

MAY 26, 2016

As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention. At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. 9 Questions to Ask Before Creating Another Social Media Account.

Social Media 56

Social Media Media Paid Social Agency Network Marketing 56

PureB2B

MAY 30, 2022

If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn. What is a B2B Buyer Persona? A buyer persona is a semi-fictitious representation of your ideal customer.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

PureB2B

MAY 30, 2022

If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn. What is a B2B Buyer Persona? A buyer persona is a semi-fictitious representation of your ideal customer.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles B2B Account Based Marketing 62

Hubspot

JUNE 13, 2018

Read on to get inspired by some of marketing’s top content strategies. Using data to optimize your content strategy spreads more awareness for your book, gets more people to subscribe to your content, converts more subscribers into buyers, and encourages more buyers to recommend your book to their friends.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Only B2B

SEPTEMBER 27, 2022

In this post, we’ll talk about the same topic and introduce you to cutting-edge B2B marketing strategies that will help you increase the calibre of your leads. The following six cutting-edge B&B marketing strategies can be used to produce higher-quality leads: 1. Must Read: 6 B2B Lead Generation Strategies to follow in 2022.

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 62

Outgrow

NOVEMBER 20, 2022

According to the State of Marketing Trends Report 2022 by HubSpot , 61% of marketers believe that generating leads and website traffic is their biggest challenge. Next, click on ‘Select a Template’ or ‘Build from Scratch’. Once you’ve found the right template, simply click on ‘Use Template’ to start creating a lead funnel of your own.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 52

Hubspot

MARCH 26, 2020

If you're trying to generate leads for your business, it doesn't make sense to employ the same lead generation strategies as companies that operate on a global scale. There's a wide variety of lead generation strategies available, including tactics specific to social media platforms and lead generation through paid-per-click (PPC) ads.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

ClearVoice

MARCH 9, 2020

Feedback from analytics tools sheds light on where, why and how customers land on your websites or social media feeds. Above all, does your customer journey align with your branding strategy ? How do I use buyer personas to create content for the customer journey? Discover gaps in your sales cycle. Why do it online?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

SmartBug Media

JULY 22, 2020

Marketing automation enables small marketing teams to think bigger, tackling both immediate opportunities and building out long-term strategies you can set and forget. Document Your Personas. To do that, you’ll want to document your personas , including their challenges and what they care about. Meeting occupancy goals?

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Hubspot

MARCH 6, 2017

In this post, we'll help you build and optimize your marketing strategy using inbound marketing, setting you up to attract new clients and ultimately grow your business. Why do I need social media accounts? Social media accounts. To find a marketing agency, try looking through HubSpot's Agency Partner directory.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

JULY 22, 2020

When things are uncertain, refer to these tips to grow your client base and develop lasting strategies that will support your business. From there, create a branding strategy that keeps those values, and your customer's needs, at the helm. For more resources, check out some of these branding strategies and tips.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Engagio

FEBRUARY 6, 2020

A Demand Gen Report’s survey on ABM in the year 2016 had only 47% of respondents having an ABM strategy in place. The 2019 ABM Benchmark Survey Report says only 6% do not use ABM as a marketing strategy. On a positive note, HubSpot research placed emails as the most preferred method of communication with B2B decision-makers.

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Hubspot

JULY 19, 2018

30-60-90 Day Plan Template with Examples. Understanding your company’s vision and your team’s existing strategy is crucial for producing high-quality work and actually making an impact. Learning Goals: Study my company’s mission, vision, and overarching strategy. But have patience. Theme: Be a Sponge.

Planning 101

Planning Template Examples High Quality Lead 101

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Paid social advertising has a multitude of metrics you can (and should) monitor.

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

OCTOBER 27, 2016

It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. 9 Questions About Planning and Scheduling Social Media.

Social Media 28

Social Media Planning Media Buyer Personas 28

Hubspot

NOVEMBER 12, 2020

Simply copy-and-paste the questions you like below into the notetaking template for a ready-to-go, printable document you can bring to the session. Featured Resource: Market Research Focus Group Template. Download the Template. Questions for Understanding Your Buyer Personas. analysis template. Social media posts?

Focus Group 101

Focus Group Buyer Personas Template Advertising Mediums 101

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. But with all the gimmicks and tricks, it can be difficult to distinguish short-term wins from effective long-term strategies, which is why we’ve created an ultimate guide.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Biznology

JULY 18, 2016

It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. Persona-Specific Content. You have developed personas for your key audience segments, haven’t you? A worksheet template?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Marketing Insider Group

AUGUST 30, 2021

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. There are tons of ready-to-use templates available to help you get started. Using a content calendar template is a good way to start the process. Even better? Image: CMI.

Template 361

Template Top of Funnel Enterprise Management Work Management 361

Valasys

MARCH 27, 2023

Since there is no one-size-fits-all strategy, sales teams need to be better equipped with the information, resources, and support to enable them to build more solid, lucrative business relationships with their clients. Playbooks, sales templates, CRM programs, and other things fall under this.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Hubspot

APRIL 9, 2020

Here, we're going to explore the five major goals you should consider when creating and implementing a marketing strategy. When it comes to creating a strategy around this goal, consider the kinds of places where your target buyers spend the most time. These goals should help you achieve maximum results in 2020 and beyond.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Thought Leadership 100

Brandpoint

APRIL 3, 2019

We’ve been focusing on sales and marketing alignment in our strategy at Brandpoint, and the flywheel fits right into this mindset. While the funnel is a straight line from acquisition to sale, the flywheel is, as Jon Dick of HubSpot explains, a “ circular process where customers feed growth.” The Delight Phase.

Top of Funnel 106

Top of Funnel Marketing Funnels Planning Paid Search Agency 106

SmartBug Media

OCTOBER 9, 2019

Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Step 1: Make Sure Your Personas Are Your Top Priority. Your personas are not trophies sitting on a shelf to be admired. Study, adapt, and test to make your strategy as powerful and productive as possible.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Hubspot

OCTOBER 11, 2019

You can use CRMs like HubSpot's Sales Hub to create reports and dashboards for your team's performance. Caroline Forsey, a staff writer for the HubSpot Marketing Blog, says "Your marketing and sales teams need to be in tight alignment because your buyer needs to be communicated with, and sold to, wherever and whenever she wants.

Work Management 87

Work Management Burn Rate Business Sales Cycle 87

Hubspot

JUNE 26, 2019

It covers the launch and execution side of a product in addition to the marketing strategy for the product — which is why the work of a product marketer lies at the center of a business’s marketing, sales, and product teams. Product marketing is a critical part of any business’s marketing strategy. Why is product marketing important?

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

Hubspot

JULY 18, 2019

If you sell software, as we do at HubSpot , you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. The list we’ve compiled below is of integrations that connect with HubSpot. This isn’t to say these HubSpot integrations don’t also work with other software.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77