Convince & Convert

NOVEMBER 24, 2015

David shares some of the largest updates to this legendary book including current social media trends, the convergence of marketing/PR and sales, and the dangers of influencer marketing. How unguarded, collaborative networking with peers in your industry can lead to success for your own business. In This Episode. Newsjacking.

PR 312

PR Rules Social Marketing Skype 312

Optinmonster

OCTOBER 30, 2019

And there are plenty of social selling statistics out there to prove that it works. Not convinced that social selling will work for you? In this article, we share a ton of social selling statistics that will convince you the benefits are real. What Is Social Selling? Why Should You Use Social Selling?

Social Media 76

Social Media Statistics Social Marketing Media 76

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. HS) Social media advertising has taken off lately. times higher. times higher.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 203

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Lake One

OCTOBER 24, 2023

“We strive to not just check off items on a to-do list but get in the trenches with our clients and work side by side with their teams providing strategic guidance and hands-on support to ensure they get the most value from their CRM and HubSpot investments.” Business Media The world’s most trusted business-media brand, Inc.

Advertising Agencies 52

Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. We covered HubSpot’s SEO functionalities and CMS Hub’s latest features in our recent SmartTake webinar.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Hubspot

NOVEMBER 30, 2020

A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. A great way to share more about your background is to have a prepared document, like a professional bio. Let's dive in. Know your audience.

Peer-to-peer 100

Peer-to-peer Template Impressions Thought Leadership 100

Hubspot

JANUARY 30, 2024

It’s an interesting change, but considering that Facebook is the most popular social media channel in the world, it makes sense that sellers are researching customers on platforms they’re more than likely to be on. Dan Tyre , former Executive at HubSpot, said , “Twitter, Instagram, Facebook, and Linkedin are my jam.

Trends 62

Trends Cold Calling Peer-to-peer Lead Ranking 62

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Social listening.

Social Marketing 116

Social Marketing Planning Work Management Peer-to-peer 116

EveryoneSocial

SEPTEMBER 28, 2021

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. HubSpot ] 70% of people trust consumer reviews online. HubSpot ] 72% of people get news from friends and family, making word-of-mouth the most popular channel for sharing. [

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

SmartBug Media

JUNE 1, 2022

Both as a customer and as a marketer, putting your customers first sounds like a no-brainer, particularly when considering that customer-centric companies are 60 percent more profitable than companies that aren't. You need to understand and demonstrate the true impact of prioritizing customer-centric experiences. From 2020 to 2021, total U.S.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. We covered the functionalities of HubSpot Service Hub in our recent SmartTake webinar. What are best practices for setting up HubSpot Service Hub to start capturing insightful customer feedback?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Hubspot

AUGUST 16, 2019

Nowadays, social media is a critical component of any business's marketing strategy. billion people on social media globally. With such a large potential audience, it's becoming essential for every company to use social media to reach new prospects, boost brand awareness, and market their products or services.

Consulting 75

Consulting Social Media Media Peer-to-peer 75

Buffer

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

SmartBug Media

JULY 12, 2021

Regardless of what type or types of marketing strategies your company employs—digital marketing, social media, search engine optimization (SEO), content marketing, influencer, and so on—there are some fundamental categories of marketing and reporting tools that will help attract, engage, and delight your audience. Project management.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Hubspot

JULY 12, 2021

Facebook, Slack, Clubhouse — all of these channels offer excellent opportunities for salespeople, looking for peers with similar backgrounds and interests, to connect with like-minded communities. Almost all tech salespeople were selling from home this past year, and several will continue to do so throughout 2021.

Peer-to-peer 86

Peer-to-peer Tips Communities Hubspot 86

ClearVoice

OCTOBER 21, 2019

In this article, we’re taking a deeper look at four popular landing page builders — HubSpot, Unbounce, Instapage and Optimizely — to weigh the advantages and disadvantages of each to help you determine which tool is best for you and your business. ” Deep-dive review: HubSpot. HubSpot pros: Feature richness.

Landing Pages 49

Landing Pages Hubspot Optimization Marketing Automation Services 49

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Here are some of the key takeaways on using social media effectively. To start, listen.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Hubspot

JULY 19, 2018

Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites. 47% of Social Media Users Report Seeing More Spam in Their Feeds. UK, and Canada, only 20% reported seeing less spam in their social media feeds over the past month. Seeing Spam.

Social Media 55

Social Media Peer-to-peer CAN-SPAM Media 55

Chris Koch

MARCH 19, 2010

Image by HubSpot via Flickr. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Here they are: Monitor.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

APRIL 21, 2023

The goal is to put repetitive tasks such as sending emails, posting on social media pages and managing data on autopilot. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Work Management Marketing Management 115

Hubspot

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. For data on how people feel about social media, check out SurveyMonkey's summary here. At HubSpot, we believe happy customers are core to any businesses' success.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

SmartBug Media

DECEMBER 7, 2023

But let’s be honest, you get out of AI what you put in. You’ve got to create the right ChatGPT prompts to get to the good stuff. That’s easier said than done. Prompt engineering takes skill. Take it from two of SmartBug’s professional writers—we’re here to help. Wondering how to write awesome ChatGPT prompts for marketing?

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Hubspot

MARCH 11, 2018

People have a lot of feelings about social media. With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? In fact, said Jacques, "Social media is the one thing that galvanizes a movement. Come back to it.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Over the past few years, social media has quickly grown to be the go-to channel for salespeople to connect with buyers.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. Social selling is growing more useful than ever, especially for remote sales teams. Here is a list of the top social selling tools to help your teams and increase the effectiveness of your sales strategy today. .

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

G2M Solutions

OCTOBER 10, 2018

This post was originally published on the HubSpot Service blog. Recommendations from colleagues, business peers and trusted advisors, even friends and family are incredibly valuable to your B2B customers. This is where the NPS ® , or Net Promoter Score, comes in.

Promotion 69

Promotion Peer-to-peer Press Custom Publishing 69

Hubspot

AUGUST 24, 2020

Research from LinkedIn shows that top-performing sales reps, who close deals 51% more than their peers , consider social networking platforms "very important" to their success. Leverage social media. Social media is one of the foremost channels at any digital salesperson's disposal.

Peer-to-peer 87

Peer-to-peer Webinar Metrics Case Study Case Studies 87

Hubspot

MARCH 22, 2023

Industry Peers While most business networking efforts are channeled toward finding potential clients, don’t forget to reach out to your peers as well. Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. It also applies to freelance consultants.

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

Hubspot

MARCH 10, 2020

And I always take the same first step: I read a blog post I find on social media. This also goes for social media tools — 90% of millennials use social media. I'm a millennial. You may run a blog that's struggling to gain millennial readers. Every audience is different. Here's what to know about yours: 1.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Webbiquity

APRIL 10, 2018

HubSpot ). Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype? Or at least, not important yet? Image credit: KoMarketing.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. It happens every year. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round?

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

EveryoneSocial

OCTOBER 29, 2018

A Collection of the Best Social Selling Statistics. Looking for valuable social selling statistics that matter to sales and beyond? Below, you’ll find the very best social selling stats that will make you understand how valuable social media is and continues to be for your company. Statista ). LinkedIn ).

Statistics 82

Statistics Peer-to-peer Stats B2B Sales 82

Hubspot

MAY 4, 2020

spent over three and a half hours on their smartphone each day, with half of that time spent engaging on social media networks. Not only has personal social media usage been on the rise, but professional social media usage has become more prevalent as well — and the field of sales is no exception.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Hubspot

APRIL 12, 2023

When building your strategy, you’ll need to set sales activities goals and track how your team measures up. In this post, you’ll learn tips for managing your team’s sales activity and about the software that can help along the way. Table of Contents What is sales activity management? For example, let’s say you missed last quarter’s revenue goal.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

Hubspot

FEBRUARY 28, 2015

Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Do you find it difficult to find social media stats related to your industry? Check out this website to quickly learn how your peers are performing on social media.

Advertising Benchmark 28

Advertising Benchmark Social Media Peer-to-peer Paid Search Agency 28