Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? This behind-the-scenes code tells browsers how information should be organized on the website (as part of its website development ) and tells web crawlers what’s on the page. Structured data is also at play here.

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

APRIL 9, 2020

In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. Below are a few areas we are focusing on to improve our organic search visibility this year. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO. They generally want the same thing.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? Put some budget toward paid search, which can be even more effective than organic search results. And as for clicks? Pages two and three get just 5.59% combined.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. It’s also a way to drive more traffic to your website organically. To keep it simple, organic traffic is unpaid traffic that comes from search engines. The History of Blogging. Where Should You Start?

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results.

Allocation 114

Allocation Barriers Lead Scoring Lead Ranking 114

Marketing Insider Group

JULY 6, 2021

Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. According to Hubspot, 90% of the leads they generate each month come from content published months or even years ago. Image Source. Let’s go back to that search engine statistic.

Social Media 363

Social Media Media Business Custom Publishing 363

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. An Ad Group organizes your keywords into different groups. HubSpot CRM"). With over 3.5 Pick your keywords.

Hubspot 74

Hubspot Cost Google Process 74

Oktopost

DECEMBER 5, 2022

Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. According to HubSpot , around 16% of an average website’s traffic comes from social media. Some of the best links are earned organically. Social media traffic.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Marketing Insider Group

DECEMBER 20, 2021

HubSpot, for example, increased organic search views on old posts by 106% and doubled the leads they generated with historical optimization alone. Improve SERP rankings for certain topics. Google Analytics is free and provides a plethora of information about organic traffic, user demographics, page views and more.

Lead Scoring 348

Lead Scoring Lead Ranking Marketing Analytics Tools Content 348

Tomorrow People

OCTOBER 27, 2020

SERP Position Zero. For an organization that doesn't depend as much on in-person experiences, the biggest factor that impacted their ability to succeed was how far along it was in its digital transformation. On-SERP SEO is still very important. " Customer Acquisition Cost (CAC). Revenue Growth. Brand Loyalty (repeat visits).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. However, the organic results are overwhelmingly online course companies such as Udemy, Lynda, and Coursera. How do you know if a searcher wants online training software versus online courses?

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

FEBRUARY 4, 2020

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. Here is a framework for how you can identify your share of voice in organic search results and what you can do with this analysis upon completion. Is it long-form or shorter? Tools like.

SEO 96

SEO SERP Domain Analysis 96

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Ultimately, designing pages to provide a thoughtful and valuable experience for visitors affects whether our content appears in a SERP (Search Engine Results Page) or not.

Design 69

Design Hubspot SEO Lead Scoring 69

Sprout Social

AUGUST 28, 2023

Investing in an all-in-one AI marketing tool that easily fits into your tech stack helps you scale your marketing efforts, consolidate multiple marketing functions and streamline workflows across your entire organization. It analyzes search term SERPs and compares your content against the learnings of top-ranking pages.

Marketing AI 88

Marketing AI Marketing Automation Services Enterprise Management Planning 88

Marketing Insider Group

SEPTEMBER 28, 2021

Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. There are different kinds of action words you can use to motivate different types of action.

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR 50

CTR Features Organization SERP 50

Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. How NLP Drives Google Search Algorithms One of the foundational techniques for optimizing content to attract organic traffic is search engine optimization (SEO). Display expertise. Don’t rely on AI alone.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Parse.ly

FEBRUARY 11, 2022

According to HubSpot, 47% of buyers view three to five pieces of content before making an inquiry with a sales rep. According to HubSpot, knowing your audience’s needs and preferences is vital to creating content they will connect with, as is choosing the right kind of medium to create it in. How to evaluate your content’s SEO.

Top of Funnel 98

Top of Funnel Lead Scoring Lead Ranking SERP 98

SmartBug Media

AUGUST 27, 2021

It takes a lot of planning and strategy to successfully combine them, and I spoke with four digital marketing professionals who have experienced success layering paid media tactics onto their organic inbound efforts. Use HubSpot Ads Software to make reporting easy. Use paid media to drive inbound efforts.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Valasys

FEBRUARY 19, 2024

Every organization is striving to take an edge over the competitive landscape. Marketing automation platforms allow organizations to nurture leads by tracking customer interactions, and sales funnel, and measuring campaign performance to optimize marketing process and drive conversions.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Marketers are often forced to choose between growing organic traffic or growing leads.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

DAGMAR Marketing

APRIL 15, 2022

75 percent of users never scroll past the first page of search results ( Entrepreneur ) 53 percent of all website traffic comes from organic searches ( Search Engine Land ) 66 percent of people perform some type of online research before making a purchase online ( SemRush ). link] (HubSpot). Source: BrightEdge. How effective is SEO?

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page?

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Take a look at the organic growth we've seen as a result of that strategy over the past two years: How did we do it? As Editor of HubSpot's Marketing Blog, this left me with a bit of a void.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

SmartBug Media

DECEMBER 19, 2022

Title tags are crucial to your page’s ability to rank well organically on search engines. In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Organic Traffic. This HTML code tag gives your webpage a title.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). This can be done through organic SEO or paid methods. Source: HubSpot via Google ). It's in the numbers.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. This means that nine pages out of 10 are likely not to receive any organic traffic at all — food for thought. Ninety bloody percent!

SERP 74

SERP Optimization Content Keywords 74

Navigate the Channel

JANUARY 2, 2023

With its emphasis on one targeted customer persona, cross-channel marketing is more organized and easier to track and analyze. If it takes so much to define it, how can cross-channel marketing be an effective fit for a business or organization and why is it important? Think of cross-channel marketing as, well, laser-focused.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. HubSpot Marketing Hub. The HubSpot Marketing Hub's suite of features can assist with your audience targeting efforts.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Backlinko found that websites with a high "time on site" are more likely to rank highly on search engine results pages (SERPs). Sounds pretty great, right?

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Navigate the Channel

JUNE 19, 2023

If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. In Google, SERPs include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results. Why should I embrace SEO for my content?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Hubspot

APRIL 25, 2019

Let’s review the specific components of your product pages as organized from top to bottom. (If For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Product Title. This is an Amazon product I actually purchased.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

SmartBug Media

OCTOBER 12, 2020

Specifically for manufacturers , there are questions around ROI, the skill set of the agency team members, cultural fit between the two organizations, and the methodology behind the marketing agency. At our core, SmartBug ® is an inbound marketing organization. Are there potential customers that you haven’t sold to? Let’s chat.

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

SmartBug Media

FEBRUARY 5, 2020

But before we get into it, I have a PSA for all the digital marketers and content writers out there: When devising a strategy to drive organic traffic to your website, remember that content writing and SEO go hand in hand. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. percent of queries have one.

SEO 87

SEO Tips SERP Content 87

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. But creating content, especially quality content, has a higher priority in the organic search results and tells search engines what the blog post is about.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100