SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Marketing Insider Group

SEPTEMBER 28, 2021

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. In language not pulled straight from a sixth-grade grammar textbook: passive voice reverses the appropriate order of words in a sentence. How to Use Action Words in Your Content. Some examples: Login.

Content Marketing 349

Content Marketing Lead Scoring Lead Ranking Content 349

Tomorrow People

OCTOBER 27, 2020

SERP Position Zero. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. In case you haven't performed one already, an end-to-end customer experience review could be in order. On-SERP SEO is still very important. "

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. For that reason, I would recommend startups prioritize SEO efforts in order to avoid the royal rumble of paid ads with giant companies like Cisco. Work together to achieve SERP domination.

PPC 101

PPC Work Management SEO Top of Funnel 101

Navigate the Channel

JUNE 19, 2023

Humans also seek systems of control and headlines that promise order and predictability. If your content is not in the first few search engine results pages (SERPs) people will go to other sources for the same or similar information. It’s a ranking issue. How can I make my content more appealing?

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” The failure of a discount code to work is the second most-common reason people dump their carts, followed by an order taking too long to ship and having to re-enter credit card and shipping information. Consider these 5 platforms.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. HubSpot Tip : Use tools like Merchant Words and Simple Keyword Inspector to research potential keywords and their search volume. We cover how to do this next.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

JUNE 9, 2020

It might seem counterintuitive to give your audience more to read in order to keep them on your website longer. Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. It's kind of like ordering a product online.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. type" : "Organization", "name" : "HubSpot".

Organization 78

Organization Marketing Websites Optimization SERP 78

Moz

SEPTEMBER 27, 2020

Having said that, here are the most common reasons why your content may be underperforming: they are in no particular order and I will highlight the most important, in my opinion. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

SmartBug Media

APRIL 21, 2022

In the deep ocean that is Google’s search engine results page (SERP), you have only a split second to grab someone’s attention with an eye-catching headline or enticing call to action (CTA). There is limited space on the Google SERP, and the ads with the highest ad rank and priority tend to be allocated the most real estate.

Paid Search Agency 97

Paid Search Agency Ads Google CPC 97

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. In this post we’ll do a quick run through of the top Google ranking factors you need to pay most attention to in order to boost your SEO efforts going forward. 1 Top quality content.

Google 52

Google SERP Keywords Domain 52

B2B Marketing Insights - WE

MARCH 16, 2022

Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. In order to do this, you need a killer B2B SEO strategy in place. There are over 65,000 searches conducted on Google every second.

SEO 48

SEO Paid Search Agency Trends SERP 48

SmartBug Media

DECEMBER 19, 2022

In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Keyword research tip: Your DA influences your keyword strategy.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JUNE 16, 2020

At HubSpot, keyword research informs the topics we write about each quarter. A full outline with short sentences about my introduction, the body of the post, and what to highlight in the conclusion are a huge asset for keeping ideas in order. For example, HubSpot's socials do both. Write and edit your post. You're almost done.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Method and Metric

JANUARY 3, 2020

In order to distinguish yourself from the rest, you’ll need to devise creative and innovative solutions and ideas that extend beyond the generic SEO strategies that are preached time and time again. SERP features. Despite this, many SEOs see this as a slippery slope. Ways you can evolve your SEO strategy. Diversify your content.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

SmartBug Media

NOVEMBER 6, 2018

What you probably didn’t consider is what happened behind the scenes before those results populated: Each search engine has its own algorithm, which is a set of rules that determine which websites populate the search engine results page (SERP), and in what order. This is exactly where the concept of business blogging comes into play.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Strategic-IC

JUNE 25, 2019

Related: With so much noise in the marketplace, it has never been more important to reach your prospects at the right time, with the right message in order to stand out. Two popular CMS platforms in the B2B space are HubSpot (though as a full marketing automation platform, HubSpot offers much more than CMS functionality alone) and Wordpress.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

seo.co

OCTOBER 27, 2020

Source: Hubspot. In a recent book, he claims to have created a new website circa October 2004, and was able to push it to the top 20 positions in Google SERPs for a target keyword in less than a month. But it also happens to be one of the most contested, debated, and questioned concepts in the world of search engine optimization (SEO).

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Brand identity helps you stay in the mind of customers.

Promotion 93

Promotion CMS Development Work Management Business 93

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. They are defined as words and phrases that people type into search engines in order to find the answers to their questions. In order to do that, break it down by stage. Can’t beat that.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the "Should we gate our content?" The Results.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Hubspot

APRIL 23, 2020

For example, in order to generate more conversions, you may also need to increase traffic while decreasing your site's bounce rate. Let’s translate that into the way people actually speak: HubSpot’s all-in-one marketing software helps more than 6,000 businesses in 45 countries attract leads and convert them into customers.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. Many readers will use your How to Guide as a list of instructions.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

seo.co

NOVEMBER 15, 2021

Winn Dixie case, where a man sued the grocery chain because he was unable to use his screen reader to order a prescription to pick up later at the store. Image alt text won’t make your website rank better – it makes your images rank in the SERPs. Winn Dixie. The most famous ADA website case was the 2017 Gil v.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

AUGUST 19, 2020

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? The BERT update , for instance, helps Google process words in relation to the rest of the sentence, rather than one at a time in order. And as for clicks?

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Search Engine Optimization (SEO) SEO describes the optimization of a website to rank higher in search engine results pages (SERPs). Here are some strategies that can help: 1.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Moz

AUGUST 7, 2019

While it’s a good problem to have, we realized we needed to keep shipping content in order to avoid a content pipeline blockage and a backlog of unhappy contributors. We focused on evergreen content strategies in order to fuel our organic growth. There wasn’t one super measurable thing we isolated in order to prove this.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

OCTOBER 3, 2018

Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. Even the best on-page SEO efforts aren’t enough to rank on Google. What is domain authority? Domain authority ranges from a score of 1 to 100.

Domain 78

Domain SEO SERP High Quality Lead 78

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR 50

CTR Features Organization SERP 50

Hubspot

JULY 26, 2018

For example, "I want to order pizza". To order pizza, most likely from nearby restaurants. To order pizza to be delivered, most likely from nearby restaurants. More likely intents for the query pizza: Find pizzerias nearby, Order pizza, Etc. Order tiramisu**. What’s the user intent? Pizza delivery".

Intent 50

Intent Google SERP Marketing & Strategy 50

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. What is SEO? Choose WWW or non-WWW.

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. It is vital to get these elements right in order to outrank your local competitors in the SERPs. In many cases, the most relevant results are local.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48