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KoMarketing Associates

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89% of Social Media Marketers Consider Social Search to Be Strategically Critical

KoMarketing Associates

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. Additionally, 87% believe that customers will primarily search for companies on social media, rather than search engines, in 2023.

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

If demand generation is all about getting customers excited about your products and services, then it makes sense that knowing your customers and giving them an optimal experience would be key. The question is, of course, how do you optimize the customer experience? Don’t forget search engine optimization.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media. Search Engine Land. B2B Technology Marketing Community. Salesforce.com. From the group introduction: Salesforce.com.

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15 Key Statistics Designed to Guide Successful B2B Content Marketing Programs

KoMarketing Associates

From the HubSpot Report: About 65% of marketers report that video is their primary form of media used within their content marketing strategy in 2021. Optimizing Marketing Automation. So the question becomes, how can content marketers communicate to sales so that they know what content to use and where and when to use it?

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How to Craft a B2B Email Marketing Strategy That Works

KoMarketing Associates

After all 91% on consumers open email every day, according to ExactTarget via HubSpot. Investing in experienced designers who know how to design emails responsively that are optimized for the user’s screen (whether it is mobile or desktop) are key toward crafting B2B marketing campaigns that work. Creativity Matters.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog'

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Survey: Growth Marketing, Content Marketing Top Marketers’ Key Areas of Investment

KoMarketing Associates

Canva and HubSpot recently teamed up to conduct the “Executive Marketing Leadership Survey,” and data showed that the top three areas that marketing leaders want to invest in as the months roll on are growth marketing, content marketing and design.