Trending Sources

Slides and Video Cover What You Need to Know About Search

Paul Gillin

A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. If you’re already a guru, skip it and head to more advanced sites like Search Engine Land , SEOmoz , TopRank or Biznology. Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Search engine algorithms are constantly being updated. What needs to be done to recover from search engine penalties? What’s most important–on-page optimization, link building, or technical SEO? Infographic: Search Ranking Made Simple by Sword and the Script. Google image search only gets a half a percent of Google’s overall traffic.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO).

3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts

KoMarketing Associates

Organic Performance to Optimized Pages. Organic Performance to Optimized Pages. If you are looking for more resources on Custom Reports, I would recommend checking out the ones below: How to Create a Basic Google Analytics Custom Report from HubSpot. B2B Online Marketing Blog Search Engine Optimization What are Custom Reports? Now to the good stuff!

Report 118

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. engineering from St. B2B Marketing.

How to Search Engine Optimize a Blog [Infographic]

Hubspot

Blogging also provides search engines with fuel they love: fresh and original content. Blogging is one of the best ways to help a business add more indexed pages, boost search engine traffic, and therefore, generate more leads. How can you improve the search engine optimization of your blog? Connect with HubSpot Marketing Takeaway.

SEO 8

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Fresh content. Syndication and blog directories.

Best Cool SEO Tools of 2011

Webbiquity

Need to analyze the optimization status of an existing website? Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. The Good, Bad, and Ugly of Chrome SEO Extensions by Search Engine Journal.

Tools 47

24 reasons SEO and social media are inextricably linked

Biznology

Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 93% of online experiences begin with a search engine (source:  Search Engine Journal ). 82% of internet users use search (source: Search Engine Joural).

Link 83

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. engineering from St. B2B Marketing.

Four Expert Local SEO Guides

Webbiquity

What are the most important ranking factors in local search optimization? What emerging trends will impact local search? Top 20 Local Search Ranking Factors: An Illustrated Guide by Moz. The Ultimate List: 50 Local Business Directories by HubSpot. The Future of Local Search: 5 Layers of Local by Search Engine Watch.

SEO 46

The Top 10 Best Resources to Learn About SEO

Vertical Response

Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. Of course, as a business owner, you want your own website to come up when people are searching for your product or service. So, how do you make sure your website appears in relevant search results? Your website has to be attractive to search engines.

HubSpot Expands into Voice-Based Marketing Automation

Fearless Competitor

Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. The B2B demand generation and global marketing firm Find New Customers wishes to congratulate Hubspot on this important new capability. As an add-on to the HubSpot Marketplace, Ifbyphone LeadResponder for Hubspot is integrated seamlessly into customer accounts.

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift Labs is the first (at least that I’m aware of ) integrated software package for managing web presence optimization (WPO). HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. The software displays traffic, conversions, bounce rate, social shares and search rank on assigned keywords for all of these pages.

The 5 Hidden Powers of Business Blogs

WindMill Networking

According to Hubspot , the number of companies that blog has risen 17% in the last two years to represent 65% of all businesses surveyed.  After all, as well as improving search engine rankings, blogs can be one of the most cost-effective marketing tools available to businesses. Business blogs are becoming an increasingly common way to expand a company’s online presence. 

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. engineering from St. B2B Marketing.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). Content Marketing Search Engine Optimization Late last year I touched on 3 ways SEO can work with social media initiatives. Below, I’ve outlined questions to ask colleagues throughout the organization.

28 (of the) Best SEO Guides, Resources and Infographics of 2013

Webbiquity

Personal / universal / local / mobile search. These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace. ” 2013 Search Engine Ranking Factors by Moz. SEO Reporting & Metrics: How to Prove Progress by Search Engine Watch. enguin 2.0:

7 Reasons Why Your Website Isn’t Performing

Hubspot

So without further ado, here are 7 reasons why your conversion optimized website might not be performing at its full potential. website can be optimized to perfection and have all the right content in the world but that means nothing if it can’t be found through search engines. Web Design Search Engine OptimizationThis article is for the latter.

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. The snippet displays content from within one of the pages ranking on page one that directly answers the question searched for without the user having to visit the actual page. How often does HubSpot rank within the Featured Snippet?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Hubspot’s infographic outlines 6 key steps for inbound marketing success, including strategy, generating traffic across channels, conversion, and measurement. Visualizing the Marketing Value of Search Engine Optimization: 6 Examples. Understanding Content Marketing Strategy: 6 Fantastic Infographics. 9 New & Fantastic Search Engine Marketing Infographics.

Keyword Strategies for eCommerce Search Engine Optimization

Hubspot

They’re easier to rank as less websites are optimizing their site for them because of how unique each one can be. Reduced competition makes it easier to target these keywords and rank higher in search engines. Long-tail keywords will inevitably have much lower search volume, but visitors finding your website after performing a long-tail search will be highly qualified.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information.

SEO 38

The 6 Step Inbound Marketing Process [Infographic]

Puzzle Marketer

Without a marketing strategy you won’t be able to optimize and measure your inbound marketing efforts. Basic website principles go a long way: Easy to navigate, professional appearance, search engine friendly, mobile ready, easy to update. internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process. “A blog gets you 55% more traffic!”

The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. That shift is an ongoing internal project we call "historical optimization." As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past.

Five Steps to Implement a Championship Link Building Strategy

Webbiquity

Unfortunately, the search engine optimization field doesn’t have a shiny silver trophy to display for the top performing SEO specialists. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. According to HubSpot , companies who blog receive 97% more links to their website. Guest post by Jason Parks.

How to Optimize Your URLs for Search [Quick Tip]

Hubspot

One of the last things I do before publishing a blog post is a little URL check -- I make sure it''s well-optimized for both readers and search engines. In the spirit of sharing knowledge, I thought I''d share the process I use to optimize those URLs every time. How to Search Engine Optimize Your URLs. 1) Take out the extra words in the page part of the URL slug.

URL 41

15 experts define Agile Marketing

Biznology

– Mike Volpe, Hubspot. suggested that adopting agile marketing management practices might be the single most important factor in building a successful, ongoing conversion optimization program. – Scott Brinker, Search Engine Land. Internet Marketing Business Internet marketing Marketing and Advertising Search engine optimization SEOPhoto credit: Daniel Feren?ak. The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. As a result, Agile Marketing has come into being.

11 tips and tools to jump-start your SEO

Biznology

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But

Genoo Adds SEO To Web Site Management and Marketing Automation

Customer Experience Matrix

The most interesting recent enhancements are products for search engine optimization (SEO): “competitive intelligence” runs a multivariate analysis to identify factors that contribute to competitive pages’ ranking; and “content relevancy analyzer” scans high-ranking pages find theme words that search engines will use to determine relevance. The goal in both cases is to recommend changes that will improve search marketing results. hubspot search engine optimization marketing automation low cost marketing software web contact management genoo

Sites 32

5 Fascinating Facebook Stats & What They Mean for B2B Marketers

KoMarketing Associates

What it means for B2B marketers: Back in May, I wrote a post “ Search: Moving Beyond Your Website in 2013 ” where I discussed the notion that people are searching places other than Google…one of these places being social. As a business, you have an opportunity, and an obligation to your business, to be where the people are searching. That is huge! Takeaway.

Stats 76

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog How so? Co-founder, ClickZ. Jeffrey L. Andrew M.

Hello Europe! HubSpot's Heading to Dublin, Ireland

Hubspot

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Are you excited for HubSpot's new European headquarters in Dublin Today is an exciting day.

How to Craft a B2B Email Marketing Strategy That Works

KoMarketing Associates

After all 91% on consumers open email every day, according to ExactTarget via HubSpot. Investing in experienced designers who know how to design emails responsively that are optimized for the user’s screen (whether it is mobile or desktop) are key toward crafting B2B marketing campaigns that work. Email marketing is one of the main cornerstones of several B2B marketers’ strategies.

Email 39

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. At its core, however, the science of optimization is really quite simple: It''s all about making improvements. Use the Proper Image Dimensions for Social Profiles and Posts.

32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. “MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.” “B2B marketing consultant focused on web presence optimization: SEO, SEM, social media, online PR. B2B Search Engine Marketing Blog Social Media StrategiesIt’s no secret that social media is an important channel of digital marketing. Twitter is one solution. Former artillery officer, Madison Avenue ad man. Speaker.

The 4 Most Important Pages on Your Website (& How to Optimize Them)

Hubspot

In this post, I''ll explain how to optimize each one of these pages. And if your most-visited pages are different than the ones listed above, you''ll still learn a framework for optimizing any of the important pages on your website.). What do I mean by "optimize" a webpage? The optimization I’m going to explain will create user optimized pages. About Page.

The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]

Hubspot

Optimizing pins instead of posting willy-nilly isn''t hard, it just takes a little more mindfulness. The Anatomy of a Perfectly Optimized Pinterest Pin. 1) High Quality Image. Also make sure you''re using SEO-friendly terms to describe the content behind the pin so your pins can successfully rank in search engines. When you first join Pinterest, pinning seems simple.

How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]

Hubspot

But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. In this live Google Hangout, Uberflip's VP of Marketing Hana Abaza and HubSpot's Principal Marketing Optimization expert Pamela Vaughan are joining forces to teach you how to optimize your blog to generate traffic and leads.