SmartBug Media

DECEMBER 10, 2020

You need a platform that can help you move quickly, optimize as you go, and give you the revenue attribution metrics needed to determine where and how to pivot to stay nimble. Yes, I am talking about HubSpot. Why HubSpot for SaaS? The answer: by leveraging powerful martech that empowers you to use inbound to its full potential.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

JUNE 29, 2021

Your SEO strategy determines your search rankings. If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. For example, in a blog post, the search query should appear as a header (e.g.,

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Leading Results Rambings

JUNE 22, 2013

A core change of search engine optimization techniques between today and just a few years ago are the referred to “Panda” and “Penguin”- Apparently because no understanding of Google is complete without a trip to the zoo? My absolutely favorite statistic is that 18% of Google searches are unique.

Industry CMS 78

Industry CMS Optimization Keywords Search Marketing 78

Hubspot

APRIL 9, 2020

And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. We just try to keep up.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot uses a drag-and-drop page builder.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Keywordinsights.ai

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Marketing Insider Group

JUNE 19, 2023

Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. For example, Semrush has an Organic Research feature that lists competitors. You can also use advanced Google search operators to find competition.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Leveraging BERT, Google was able to use NLP to determine the true user intent behind specific search queries.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Marketing Insider Group

NOVEMBER 8, 2022

Posting an optimal amount of content can be tricky, especially if it’s your first time dipping your toes in the pool of content marketing. 75% of people never scroll past the first page of search engines. Valuable content that jives with SEO research will land you on the first page. Image Source: HubSpot.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Webbiquity

MARCH 9, 2021

It’s a key component of the overall user experience (UX) on your site, as well as playing a role in search engine optimization (SEO). Graphic Design: As the infographic notes, the psychology of color is a key consideration in website design generally, and even more specifically for creating effective landing pages.

Design 284

Design Marketing Websites Industry CMS Mobile Marketing 284

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. We find it is OK to use for helping create outlines, dig up research, and give you a starting point.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Webbiquity

APRIL 3, 2018

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. Now, just as pursuing a post-high school education doesn’t guarantee you a financially rewarding career, search engine optimization efforts can’t guarantee high rankings.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. Top Tools for Data Analysis Research by Forrester shows marketers who use five or more tools in their marketing analytics stack are 39% more likely to see improvements. Do users like options A or B better?

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

Twitter 61

Twitter Optimization Tips Display 61

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. A large majority, 73% to be exact, of B2B buyers involved in doing research and making the decision are millennials and over 1/3 are the sole decision-maker. Source: HubSpot).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Go Beyond SEO

JANUARY 25, 2024

The reality of the modern internet era dictates that visibility is the currency of growth, and it’s here that SEO Consultant services—encompassing keyword research, on-page optimization, link building, and bespoke content creation—become indispensable. The assertion stands strong: are SEO consultant services worth it?

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. Hotels in Tallinn”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Tiecas

JANUARY 27, 2024

Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Balancing the use of technical terms to maintain credibility while ensuring clarity for an audience that may include less experienced engineers is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

SmartBug Media

SEPTEMBER 23, 2020

Today’s recap sessions revolve around a topic that a lot of our clients struggle with all the time, Search Engine Optimization (SEO). The reason why SEO is particularly “daunting” is because Search Engine Optimization is always changing. No surprise here! Dale Bertrand , Fire&Spark.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Brandpoint

JULY 11, 2022

HubSpot Content topics: Wide range of marketing-related content Why read: The HubSpot blog is pretty widely known, but we’re calling it out again because the content HubSpot puts out is great quality and covers a wide range of topics. This site is more tech-oriented, so if that’s your thing, check this blog out.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

sagefrog

APRIL 2, 2024

At the heart of this technological evolution lies the MarTech stack—a combination of marketing and technology tools designed to streamline and optimize marketing efforts. From HubSpot and SEMrush to Buffer and Google Analytics, we leverage these subscriptions to deliver exceptional results for our clients, and our client’s success proves it.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

DAGMAR Marketing

APRIL 15, 2022

Search engine optimization, also known as SEO, refers to a series of techniques that aim to improve the visibility of your website in search engines. There are hundreds of ranking factors that contribute to where your website will be placed in search results. There are over 160 search engines in the world.

Statistics 94

Statistics SEO POS Lead Scoring 94

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

MAY 5, 2021

You watched how much fun they were having, doing your research. It can help you optimize your funnel, attract more leads, convert them to customers, and boost your bottom line. Then, you'll learn how to optimize your funnel to increase the number of people who make it to your conversion point at the bottom. Customer Journey.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Top Rank Marketing

NOVEMBER 13, 2023

1 — Content draws people organically to your brand Consistent content creation supports your broader search engine optimization (SEO) efforts, making your brand more discoverable and authoritative in organic search results. Research has shown that organic search accounts for more than half of all website traffic.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Hubspot

MARCH 19, 2020

SEO works to get your website to the top of the list when your audience looks for certain keywords in search engines. The content on your site and the pages that link to your site give your website a better score, boosting your overall credibility with the search engine. Keyword Research. AI") and long-tail (e.g.,

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. Social Selling.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. If you’re lacking in one area, it means you’ve still got room to optimize your site. What is B2B SEO?

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. I see design as an integral part of being able to deliver these KPIs, because we directly influence what visitors -- and search engines -- see on a given page.

Design 69

Design Hubspot SEO Lead Scoring 69

SmartBug Media

DECEMBER 19, 2022

Keyword Research. Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Keyword Research Practices to Follow. Search Intent. Keyword Search Volume.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Outgrow

MARCH 18, 2024

It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems. Google analytics shows you where your website visitors are coming from, whether it’s from organic search, paid advertising, social media, referrals, or direct traffic.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

SmartBug Media

JUNE 24, 2022

With inbound marketing, you’re bringing interested leads to you when they start searching for the answers to their problems—think blog articles, e-books, opt-in emails, paid search ads, and social media. If the user is finding you with their own search, it’s likely an inbound marketing tactic. The Benefits of Inbound Marketing.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines. Another great tool you can use to find LSI keywords is LSI Graph. It’s the lowest hanging fruit.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Optimizing marketing workflows. Seventh Sense also seamlessly integrates with HubSpot and Marketo.

Marketing AI 87

Marketing AI Marketing Automation Services Enterprise Management Planning 87