Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. At its core, our team is looking to deliver traffic to our website, which impacts our ability to acquire leads and product sign-ups. best experience possible on each platform.

Design 69

Design Hubspot SEO Lead Scoring 69

Hubspot

APRIL 25, 2019

They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site). Optimizing Your Amazon Product Pages. Product Title.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

B2B Marketing Insights - WE

MARCH 16, 2022

What is SEO (Search Engine Optimization) and why do you need it. SEO, or “search engine optimization,” is the process of improving the visibility and ranking of a website in Google search results. Keyword research. A first step when you embark on your journey to create content is keyword research.

SEO 98

SEO Practices Best Practices Lead Ranking 98

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. Local SEO helps businesses promote their products and services to local prospects & customers. Marketers, therefore, need to optimize their endeavors for local SEO.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Hubspot

MARCH 3, 2020

So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? Why optimize for local search? Source: HubSpot via Google ). How to Optimize for Local Search on Your Website. Optimize the 5 crucial on-page SEO elements.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. In the U.S.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” What might be needed today, to emphasize its importance, is a designer’s thoughtful consideration of colors, fonts, product page layouts and a clear one-page checkout form. Start with the website structure and its design.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Hubspot

JUNE 16, 2020

Properly optimized posts lead to an increase in brand awareness and conversions. Having a clear purpose will also help you fill in some of the blanks for the rest of your blogging strategy, like distribution and topic research. Conduct keyword research. This happens through keyword research. Think about possible topics.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

SmartBug Media

OCTOBER 12, 2020

They’re looking to diversify into other new businesses or industries, oftentimes searching for a different way customers can use their products. In the playbook, we’re identifying the key pain points of the new customer base you’re targeting, performing search engine keyword research, and proposing engaging content (e.g.,

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Valasys

MARCH 5, 2020

In short inspiring customer success, optimizing the scale of customer-experience management (CXM) & living & envisioning the omnichannel ideologies that you showcase through your products & services is imperative to evolve your content strategy in 2020. Equally important is tracing the intent of the prospects to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

JUNE 9, 2020

More than that, if you optimize your website for search engines and add calls-to-action in the body of your piece, you can improve lead generation. Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Long-Form Content Examples.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Hubspot

MARCH 11, 2020

Seth Godin once said , "A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.". It's constructed from your business values, how you sell, and the feelings you want to evoke when customers interact with your products.

Promotion 93

Promotion CMS Development Work Management Business 93

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. Use search volume to guide product naming & branding.

SEO 98

SEO SERP Buyer's Journey Lead Ranking 98

Hubspot

MARCH 6, 2017

According to Forbes , 80-90% of consumers research purchases online before buying. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to your business' overall success. Do-It-Yourself Tools. Freelancers and Agencies.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

JULY 22, 2020

Find and optimize keywords on your website. Optimizing your content with keywords gives those web pages a greater chance of ranking highly on Google. For instance, assigning negative keywords makes your content show up on more relevant SERPs. It involves explaining to the consumer why they can't be without another product.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

Hubspot

APRIL 23, 2020

Maybe you just finished a brand overhaul or your product was recently updated. In fact, 80% of consumers say the experience your company provides is as important as the products or services you sell — including the experience they have with your website. Protect your search engine optimized pages. Much clearer!

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

seo.co

OCTOBER 6, 2021

You’ll want to delve into some keyword research , competitive research, and into your current client base with surveys to ensure you’re selecting topics that people actually want to read. Dig deep into your market research, and try to supply information for the types of people who are most likely to convert once on your site.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Hubspot

MARCH 18, 2020

To help small teams, social media management software provides marketers with the tools they need to execute an entire social media strategy, such as the tools within HubSpot's Marketing Hub. Search Engine Optimization Team. Some SEO functions require writing, editing, and proofreading content to optimize it for audiences.

Enterprise Management 92

Enterprise Management Paid Search Agency Work Management Marketing Management 92

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. Ask your customers or your sales team open-ended questions, such as “What made you interested in our product or service?”

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. Hot leads have the budget and decision-making authority, provide a clear-cut timeline for closing the deal, and know how your product or service can solve the problem they’re facing.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Hubspot

AUGUST 7, 2018

Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. Create a blog.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Add more researchable information. B2B buyers don’t solely rely on blogs to perform pre-purchase research, however. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

MAY 26, 2017

All too often, companies -- small businesses especially -- think that if they just pay to be on a search engine, they don't have to invest time and resources in search engine optimization to rank higher organically. One great way to use paid search is for testing and optimizing your landing pages. Landing Page Testing.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

SmartBug Media

AUGUST 4, 2020

Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Chances are, if they're considering your product or service as a solution for their problem, they're checking out what other people say about it online. Sounds too good to be true, right?

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Campus Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Moz

AUGUST 7, 2019

Bottom line: If you’re not creating 10x quality content based on strategic keyword research that satisfies searcher intent and aligns back to business goals, you’re completely wasting your time. On the other hand, the posts are not even close to being optimized upon receiving the first draft. So, that’s exactly what we did.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

TrustRadius Marketing

APRIL 23, 2021

This material is written with a simple goal in mind: to push the product on a broad audience. Outbound marketing strategy relies on a one-way communication flow persuading the audience to buy the product. Inbound marketing is designed to allow the customer to gravitate towards the product by following their own interest.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. To start, compile a list of about 10 short words and terms associated with your product or service.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Research related search terms.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Albacross

DECEMBER 25, 2018

According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. One of the first things to do is to optimize your profile page. Furthermore, engage in some search engine optimization (SEO) to ensure your page shows up high in SERPs. Here is how to make it happen.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

Valasys

DECEMBER 19, 2019

Because of the race for ranking higher for organic traffic fiercer on the search engine result pages (SERPs), your content can be the ultimate gateway to achieve higher organic rankings. It makes the jobs of your customers easier & improves the web-discoverability of your brands as well as of your products and services.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Moz

MAY 1, 2019

In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore , launched a new catalog of SEO coursework called Moz Academy. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients.

SEO 54

SEO Enterprise Management Class Paid Search Agency 54