Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Align your SEO strategy with audience research. Prioritize quality over quantity with SEO content.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

SEO 123

SEO Top of Funnel Buyer Personas B2B 123

SmartBug Media

DECEMBER 10, 2020

You need a platform that can help you move quickly, optimize as you go, and give you the revenue attribution metrics needed to determine where and how to pivot to stay nimble. Yes, I am talking about HubSpot. Why HubSpot for SaaS? The answer: by leveraging powerful martech that empowers you to use inbound to its full potential.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. Beware of being overly focused on the qualitative side and not allowing data to inform what you are optimizing for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

Zoominfo

NOVEMBER 20, 2023

Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 billion in the next 10 years.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Order the product on their home laptop. Image credit: HubSpot. Check their Amazon app or social media sites for reviews from other customers.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. For example, the first part of identifying products or services that meet a need is knowing what’s out there. Understanding Visitor Intent. Forms and buttons.

Traffic 73

Traffic SEO Generation Conversion Rate 73

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Funny enough, this technical SEO is not all that technical. What is SEO (Search Engine Optimization) and why do you need it. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

MARCH 20, 2018

If your website is focused on a global audience, you've probably spent some time thinking about the best ways to organize and optimize your site for different countries. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 69

Design Hubspot SEO Lead Ranking 69

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. A large majority, 73% to be exact, of B2B buyers involved in doing research and making the decision are millennials and over 1/3 are the sole decision-maker. Source: HubSpot).

Stats 105

Stats Work Management B2B Marketing Marketing Management 105

Televerde

DECEMBER 1, 2020

People no longer open a phonebook when they need to research a new partner or vendor. The right SEO strategy meets visitors where they’re at in the sales funnel. Your SEO should focus on helping visitors and gently nurturing them. SEO Lets You Reach Buyers at Every Stage of the Sales Funnel with Relevant Content.

Top of Funnel 85

Top of Funnel Marketing AI Lead Ranking Lead Scoring 85

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. While YouTube might have been a place for entertainment before, it's now also a place for people to learn new skills and conduct research. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Not optimizing your videos.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Ranking Lead Scoring 80

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. As we brainstormed how to start our research, we had a few inputs to work with. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. Running the Surveys and Creating the Report Content.

Acquisitions 94

Acquisitions Hubspot Lead Ranking Lead Scoring 94

Valasys

NOVEMBER 23, 2022

For them, the word-of-mouth marketing seemed to be the only option, until ‘Local SEO’ came in the picture. Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine. The question that arises here is, how effective is local SEO? What is Local SEO?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. Local SEO helps businesses promote their products and services to local prospects & customers. Marketers, therefore, need to optimize their endeavors for local SEO.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. Through promoting interaction with your brand and product. Search Engine Optimization (SEO). Make sure to optimize the content you write for your website for search engines.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

ClearVoice

APRIL 29, 2021

Ranking on Google as a local business requires a special set of strategies and tactics we call local SEO. Some tactics overlap with regular, non-local SEO, but most of them are unique to businesses targeting other local businesses or local consumers. How to perform local SEO for a business in one market. Google My Business.

SEO 69

SEO Business Ideal Customer Profiles Enterprise Management 69

Tiecas

JANUARY 27, 2024

Engaging content: Unlike other industries, regularly creating engaging blogs that effectively communicate the value of industrial products or services without sounding “salesy” can be a hurdle. Education and awareness: Industrial blogs enable the company to educate potential customers about its products, services, and manufacturing processes.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Best For: SEO specialists and digital marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Hubspot

MARCH 27, 2023

When we think about online selling, we usually think about selling products like clothing or electronics. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. Implement SEO strategies You’ve created this beautiful website, now what? Perfect your landing page.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Hubspot

NOVEMBER 11, 2019

Basically, structured data tells bots, “This is a video,” “This is a product,” or “This is a recipe,” leaving no room for interpretation. Optimize for Featured Snippets. However, HubSpot’s research revealed a few additional ways to optimize your content for featured snippets. FAQs (“People Also Ask” boxes).

SEO 61

SEO SERP CTR Click Rate 61

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

JANUARY 5, 2024

Need to base your messaging around research? By assessing the contents of your email, AI tools can segment campaigns to align to your audiences and optimize elements such as send time. But AI can assist with SEO by automating data analysis and providing content optimization suggestions. A basic solution?

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Golden Spiral

DECEMBER 18, 2020

sell the product. Without the establishment of trust and reputation, selling a product—especially in a competitive marketplace—is difficult. You must understand the difference between marketing your company and marketing your product(s). 21% of product marketers never have any interaction with their customers.

Paid Search Agency 62

Paid Search Agency Planning Product Companies 62

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. So for traffic, SEO is a must. But have you ever considered using SEO practices for, say, informing marketing decisions? Types of SEO Data. Page speed is important to SEO because a slow speed could cause a visitor to leave the site.

SEO 98

SEO SERP Buyer's Journey Lead Ranking 98

ClearVoice

JANUARY 31, 2024

You may be familiar with a variety of operations infrastructures, such as production operations, e-commerce operations, IT operations, or cybersecurity operations. In addition, with WordPress, you can also install plugins like Yoast SEO for on-page optimization and readability analysis.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

You may be familiar with a variety of operations infrastructures, such as production operations, e-commerce operations, IT operations, or cybersecurity operations. In addition, with WordPress, you can also install plugins like Yoast SEO for on-page optimization and readability analysis.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Hubspot

APRIL 6, 2023

Mobile Optimization Will Be Vital Source The target audience for online retailers are using smartphones on a daily basis, so it's prudent for online retailers to optimize their ecommerce sites for mobile use. By optimizing your website for mobile use, you can meet consumers where they are. In a similar study by HubSpot.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Attract tools include: SEO. Conversion rate optimization (CRO).

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105

SmartBug Media

OCTOBER 15, 2021

Over the next week or so, we'll be publishing a series of INBOUND 2021 Recap blogs will cover our top highlights from: SEO Marketing Sessions. HubSpot Academy Sessions. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Top 4 Marketing SEO, Video and Google Ad Learnings from INBOUND 2021. Google Trends.

SEO 52

SEO Paid Search Agency Planning Lead Scoring 52

DivvyHQ

AUGUST 20, 2019

Luckily, more and more data is readily available through a variety of SEO and content audit tools, some of which you may already be using. Do you want to know whether your website is perfectly optimized for SEO? SiteAnalyzer is a tool that you can use to complete an on-page SEO audit and to research keywords in your niche.

Analysis 64

Analysis SEO Tools Content 64

Go Beyond SEO

JUNE 14, 2022

84% of people say they have been convinced to buy a product or service by watching a brand’s video ( Wyzowl survey). Consumers evaluate your website and marketing content with a highly skeptical eye, and possibly a predetermined reason NOT to spend money on your product or service. Boost Your SEO Efforts. Track Your ROI.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78