Hubspot

FEBRUARY 4, 2021

While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot.

Hubspot 100

Hubspot SEO Content Lead Scoring 100

SmartBug Media

DECEMBER 10, 2020

You need a platform that can help you move quickly, optimize as you go, and give you the revenue attribution metrics needed to determine where and how to pivot to stay nimble. Yes, I am talking about HubSpot. Why HubSpot for SaaS? The answer: by leveraging powerful martech that empowers you to use inbound to its full potential.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Keywordinsights.ai

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

Seismic

NOVEMBER 8, 2021

Seismic’s AI-powered platform surfaces hyper-relevant content you can use to connect with prospects, and when combined with the HubSpot CRM, reduces time spent on sales activities and research. Sales organizations that use CRMs see increased sales, revenue, and productivity when used effectively and regularly.

Hubspot 59

Hubspot Marketing Analytics Tools Sales Cycle CRM 59

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

Enterprise Management 93

Enterprise Management Sales Qualified Leads API Hubspot 93

ClearVoice

JULY 7, 2023

As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. Learn how to leverage data and analytics to shape and optimize your buyer’s journey. The customer journey is the process every buyer goes through before choosing a product or service. Do users like options A or B better?

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. But how do you optimize other things like templates? When you know which email clients your subscribers use, you can optimize the experience for them. Do buyer persona research. But, how do you do that?

Research 101

Research Buyer Personas Open Rate Click Rate 101

Marketing Insider Group

AUGUST 10, 2021

This comes from mastering four critical elements in your CTA: copy, design, placement, and optimization. Optimization: Continuous optimization is critical to getting the most from your campaign. If it’s more of a product/solution overview demo, you’ll serve it to leads who are still considering their options.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Many studies show that 2/3 of a buyers research is completed before even reaching out to sales. Do research on your prospect’s company and website to see where they can improve. This will give you a sense of how you should talk to your prospect.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. It’s a way to send customers unique offers — such as product sales or newsletters updates — with information your reader can’t get anywhere else.

Research 101

Research CTR Open Rate Best Practices 101

Hubspot

JULY 23, 2020

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot's Co-marketing Campaign.

Hubspot 79

Hubspot Campaigns Advertising Agencies Work Management 79

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. While YouTube might have been a place for entertainment before, it's now also a place for people to learn new skills and conduct research. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Not optimizing your videos.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

Twitter 61

Twitter Optimization Tips Display 61

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Exploding Topics is one of the top choices for marketers with search engine optimization in mind. A plus side to Exploding Topics is that it uses human researchers to analyze the data and weed out irrelevant topics as well as discover meta trends.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Hubspot Properties has a feature that highlights each known contact’s interaction with your brand. Become more relevant.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. When we consider website optimization and overall web strategy, accessibility should be one of your main objectives in 2020 and onward. At HubSpot, 46% of our blog traffic comes from mobile.

Hubspot 81

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. We’ve tested, experimented, and optimized our way to a 59% open rate and a 99.08% deliverability rate for our own email campaigns. Constant Contact 2.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

Hubspot

MAY 5, 2021

You watched how much fun they were having, doing your research. It can help you optimize your funnel, attract more leads, convert them to customers, and boost your bottom line. Then, you'll learn how to optimize your funnel to increase the number of people who make it to your conversion point at the bottom. Customer Journey.

Top of Funnel 101

Top of Funnel Optimization Cost per Acquisition Conversion 101

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. As we brainstormed how to start our research, we had a few inputs to work with. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. Running the Surveys and Creating the Report Content.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Contently

JANUARY 31, 2023

Advertising is another area of marketing where predictive AI has become quietly embedded into the core AdTech solutions that enable companies to optimize ad placement with more effective targeting and bidding. Adapt product innovation roadmaps to pilot functions that AI predicts will be in high demand.

Marketing AI 132

Marketing AI Content Marketing Paid Search Agency Planning 132

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. A large majority, 73% to be exact, of B2B buyers involved in doing research and making the decision are millennials and over 1/3 are the sole decision-maker. Source: HubSpot).

Stats 105

Stats Work Management B2B Marketing Marketing Management 105

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Golden Spiral

DECEMBER 18, 2020

sell the product. Without the establishment of trust and reputation, selling a product—especially in a competitive marketplace—is difficult. You must understand the difference between marketing your company and marketing your product(s). 21% of product marketers never have any interaction with their customers.

Paid Search Agency 62

Paid Search Agency Product Planning Companies 62

Valasys

JULY 31, 2023

By harnessing the power of Content Automation, businesses can stay competitive, enhance productivity, and drive growth in an increasingly digital world. Fewer resources required for content production and distribution, leading to cost savings. Teams can collaborate more effectively, leading to faster content production.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

Hubspot

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? Product Marketing vs. Conventional Marketing. Product marketing is actually part of conventional marketing.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

Hubspot

MAY 7, 2020

These insights are based on aggregated data from over 70,000 HubSpot customers globally. Because the data is sourced from HubSpot's customer base, it reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. About the Data. What We're Seeing.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

PureB2B

MAY 30, 2022

To be effective at selling, SDRs need to have a good grasp of how their products work. On top of the mentally demanding work, SDRs also handle a ton of administrative tasks, manual research, and other non-selling activities. The Tools SDRs Need to Optimize Results. Common Challenges for SDRs. Predictive Demand Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Hubspot

APRIL 6, 2023

Mobile Optimization Will Be Vital Source The target audience for online retailers are using smartphones on a daily basis, so it's prudent for online retailers to optimize their ecommerce sites for mobile use. By optimizing your website for mobile use, you can meet consumers where they are. In a similar study by HubSpot.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Directive Agency

OCTOBER 25, 2019

It only takes three conversion rate optimization tips to advance your team’s sales. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu. It’s one of the most vital conversion rate optimization tips there is.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

SalesIntel

DECEMBER 6, 2023

Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making. As per research , administrative tasks are responsible for 14.8% Many non-productive activities take time.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Hubspot

NOVEMBER 20, 2023

As technology continues to advance, AI has emerged as a game-changer for sales professionals, offering numerous ways to enhance productivity and drive better results. In fact, our recent State of Sales research found that 54% of global sales employees say AI has made it easier for them to stay ahead of their competition.

Marketing AI 51

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 51

SmartBug Media

FEBRUARY 13, 2019

But if you resist the urge to create an "all the things, all the time" SaaS product marketing plan, you can succeed. Instead, pick out the customer segment that’s a perfect match for your SaaS product, and rock every part of that customer experience. percent year-over-year market growth —to $85 billion in 2019—kind of crazy.

Planning 89

Planning Marketing Plans Product Work Management 89

Martech

MARCH 21, 2023

Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Why your tech stack ROI is worse than it should be In the last three years, my company has conducted over 500 calls with HubSpot customers about their platform setup, spend and optimization. The result?

Enterprise Management 85

Enterprise Management Lead Scoring Lead Ranking Work Management 85