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ANNUITAS

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

MAY 13, 2021

Given the critical importance of MAP within an enterprise environment – and looking through the lens of strategic deployment of MAP – ANNUITAS|research conducted an extensive analysis of four of the leading, Salesforce-integrated MAP software vendors in late 2020. You can download this ANNUITAS|research report here. billion in 2019.

Enterprise Management 130
Enterprise Management Marketing Automation Services Analysis Work Management 130
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5 Reasons Why You’re Getting Bad Leads

ANNUITAS

NOVEMBER 5, 2020

And lastly, the ‘convert’ step aligns with late stage content that addresses product/solution-oriented content and ultimately guides the buyer to sales. Unfortunately, most people have no idea how to build or optimize the right engagement channel mix. Your Content is Reaching the Wrong Audience.

Top of Funnel 147
Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147
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