The Point

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Hosted Landing Pages vs. Embedded Forms

The Point

It also allows marketing teams to make changes to those pages (for testing purposes, or optimization) more quickly. It’s also true that a full-blown CMS will provide greater design flexibility than a marketing automation platform like Marketo , Pardot , or Hubspot. without needing to go through the Web team or IT for every page.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Beyond the ability to optimize social media strategy, this allows marketers to confidently demonstrate the value of any given social activity on the company’s bottom line. In addition, the platform integrates with leading marketing automation platforms, such as Eloqua, HubSpot, Marketo, and Pardot.