Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)
DiscoverOrg
FEBRUARY 21, 2019
Some quick wins: Simple A/B testing in channels you’re already using regularly to optimize low-hanging fruit. A 2018 HubSpot survey reports that 73% of marketers feel generally or tightly aligned (up from 22% of companies reporting close alignment in 2017!). You need to quickly prove you can generate demand.
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