ANNUITAS

MAY 13, 2021

Enterprise Demand Process provides the framework to ensure successful go-to-market execution – keeping people, process, content, technology and data aligned to and optimizing customer journey. The MAP thus can be thought of as the ‘brain’ of the Demand Technology Stack — constantly monitoring and optimizing customer critical path.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

JANUARY 14, 2014

A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3' These pieces help you get there.

B2B Marketing 100

B2B Marketing B2B Demand Generation Content 100

ANNUITAS

OCTOBER 27, 2023

Other enterprise players, like HubSpot and Adobe/Marketo have been talking GenAI for some time, but Salesforce has both the strongest feature set we’ve seen, and the most “compliance-focused” tool set on the market — at least on paper. But at scale, we do not see any provider even talking with the level of maturity of vision as Salesforce.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

SEPTEMBER 3, 2020

When used properly, this technology can be a critical extension of a go-to-market technology stack and optimize end-to-end Demand Process. A Hubspot post provides a definition : A sales cadence is a sequential order of different outreach methods salespeople can follow to better connect with prospects.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

NOVEMBER 5, 2020

Unfortunately, most people have no idea how to build or optimize the right engagement channel mix. We offer advice on how to do both of these things in the article, How to Optimize Your Engagement Channel Strategy. And in that conversation you might be wondering, “why are we getting bad leads in the first place?” .

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

JUNE 14, 2016

Hubspot recommends somewhere between three and seven fields on a landing page form. Use best practices to build a better landing page, but always test the effectiveness of those elements for optimal results. Form length is important in whether or not that buyer turns into an actual opportunity.

Landing Pages 100

Landing Pages Ad Building Urgency Marketing Guidelines 100