The Point

JANUARY 21, 2020

The most common reasons given for hosting landing pages as part of a company’s main Website are these: * It allows us to derive SEO benefit from site traffic to our main domain * We have more design flexibility if we’re building pages in our CMS * The Web team owns the site and doesn’t want us creating pages on our own. Click To Tweet.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. This is a very successful company. Ultimately, they can be exponential.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Martech

FEBRUARY 17, 2023

For example, by sending an opted-in text message to offer a discount on a product or service when a customer enters a pre-defined location, such as your brick-and-mortar store? It’s important to note that geofencing must be opted-in by the app user — meaning, potential customers must share their locations with the app.

Mobile Advertising 102

Mobile Advertising Opt-in Marketing & Strategy Mobile Marketing 102

SendX

AUGUST 31, 2020

Every paid SendX plan comes with unlimited email sends to opted-in subscribers. HubSpot Free Email This email marketing software by HubSpot allows you to preview your emails in over 30 email clients. In email marketing campaigns, you don’t always get what you see.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. You first need a pre-launch marketing strategy to introduce a new product successfully. Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud. SeedProd is the best landing page builder for WordPress.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Only B2B

JULY 7, 2023

Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions. Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Valasys

APRIL 19, 2023

Source: Hubspot A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s products or services based on their marketing efforts. Introduction Are you looking to take your business to new heights in 2023? Don’t worry; you’re not alone. LEADS ARE GREAT, BUT NOT ALL LEADS ARE CREATED EQUAL.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Hubspot

JUNE 23, 2021

opt-in requirements for mobile app tracking. HubSpot’s Social Media Management Software not only enables you to link and share posts on your Facebook account, but you can also track conversions and other engagements. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

SmartBug Media

JUNE 2, 2022

Double Opt-In. The initial request is typically followed up by an email with a specific opt-in link. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Email Campaign.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Biznology

MAY 10, 2019

According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted by brands across 13 different channels, with a 10-minute response time. They will not find it helpful if you text them every five minutes to tell them a technician is still stuck in traffic. Think again!

SMS 112

SMS Work Management Marketing Management Service 112

Velocity Partners

APRIL 9, 2024

We saw a client absolutely crush its marketing goals — increasing traffic to its website and content by 70%, overachieving ambitious pipeline goals by 42%. At most B2B companies, the marketing/sales relationship has taken a wrong turn. Sellers are taking marketing into their own hands. But revenue didn’t follow. It’s a profit windfall.

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

SendX

JULY 6, 2021

Some significant benefits include: Provides better brand recognition Establish authority Super easy to start Reach the right audience at the right time Increased traffic Email marketing is an awesome marketing technique that can provide better conversion results for your business, especially when you use the appropriate brand pitch email template.

Template 195

Template Email Marketing Tips Brand Identity 195

SendX

JUNE 25, 2021

Some significant benefits include: Provides better brand recognition Establish authority Super easy to start Reach the right audience at the right time Increased traffic Email marketing is an awesome marketing technique that can provide better conversion results for your business, especially when you use the appropriate brand pitch email template.

Template 195

Template Email Marketing Tips Brand Identity 195

Hubspot

FEBRUARY 25, 2020

Your email marketing campaigns can easily incorporate messages to encourage a purchase to an audience that's more likely to buy from you because they've opted-in to your messages and updates. As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. Email marketing can help you do this.

Email Marketing 100

Email Marketing Lead Ranking Planning Lead Scoring 100

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Source: HubSpot Let’s be honest—does any marketer really know what that means? But to increase traffic enough that it leads to an increase in conversions takes time and resources.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Only B2B

DECEMBER 29, 2022

HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. By investing in SEO, you may outperform your rivals, increase organic traffic, and increase website conversions. Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. Other brands opt to work with freelancers to fill their social media management gaps. Let’s dive in. Social media management costs overall. First, we need to be clear.

Paid Content 124

Paid Content Social Media Work Management Marketing Management 124

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. But where do you start? So how do you get there?

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Unbounce

FEBRUARY 11, 2021

Google Ads and Facebook Ads offer Store Visits conversion types that allow marketers to see how ad interactions can influence foot traffic in a retail location such as a salon, shop, restaurant, or hotel. And what about the leads that don’t convert? Ignore them at your own peril. In some industries, conversion rates are as low as 1-2%.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Optinmonster

JANUARY 21, 2022

HubSpot Landing Pages. HubSpot is more than just a marketing platform or email service provider. HubSpot can tailor this content (and more) based on the person’s location, source, device, or any other contact detail. You can also A/B test every element to squeeze every last potential sale and conversion from your traffic.

Landing Pages 84

Landing Pages Best Practices Eye-Tracking Pricing 84

Hubspot

AUGUST 13, 2015

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. And as you can see from the charts above, traffic grew right along with it. This was HUGE for us.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

JUNE 26, 2019

A two-step opt-in? HubSpot All-In-One Marketing. HubSpot All-In-One Marketing gives you several options to capture leads on your WordPress site. Once you've captured leads, it can also take those leads and store them in the free HubSpot CRM for easy tagging and segmentation. Positioning options. An in-content form?

Lead Generation 76

Lead Generation Sales Qualified Leads Tools Generation 76

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. This is a 138.2% As stated earlier, 4.95

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

APRIL 25, 2019

Any traffic that hits your Amazon product pages is already primed to buy, even if they’re merely checking prices or researching new products. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Amazon Prime members spend almost $1.5k

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Unbounce

JANUARY 13, 2022

Users can now opt out of tracking across apps—heck, they’re invited to—which means you’ll be missing out on a lot of data to retarget your prospects. To survive the pandemic in 2020, most companies were focused on simply getting their businesses online. Thanks for the lessons, 2021. Here’s how we’ll use ‘em in 2022. Image courtesy of Apple.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Lake One

OCTOBER 26, 2023

They use LinkedIn Sponsored content to broadly target their ICP and are also using Google PPC to capture search traffic. Utilizing your opted-in first part data will also help amp up your optimizations and align your efforts with the journey you defined as a team. Kind of like fishing with a net.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

SmartBug Media

MARCH 15, 2024

This immersive experience can significantly impact customers' purchasing decisions and drive foot traffic to franchise locations. As part of their efforts to become greener, franchise marketers are opting for sustainable alternatives such as biodegradable packaging, recycled paper, and eco-friendly inks.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Only B2B

FEBRUARY 4, 2020

An article published by Hubspot compiles, There are 3.8 A statistics published by Hubspot , states ‘Data suggests the ideal length of an email is between 50 and 125 words. Use a sign-up form that requires subscribers to opt-in to receive your emails. Email today is revolutionizing business! Email Marketing Effectiveness.

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118

Content Marketing Institute

JUNE 18, 2018

Video brings more search traffic. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Click To Tweet.

Video Marketing 109

Video Marketing Marketing Websites Paid Search Agency Marketing Automation Services 109

Business Brainz

OCTOBER 14, 2021

According to HubSpot, personas increase the number of people who click on the content delivered in your emails by 14%. . Website traffic is increased by 210%. There are various ways of directing traffic to your website: creating content marketing strategies, using paid ads, building social media posts, etc. Click here.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Hubspot

NOVEMBER 24, 2020

Additionally, with holiday shopping seasons known for closely packed quarters stores, some consumers might opt to stay at home this year to avoid the crowds. However, it doesn't seem like foot-traffic will cease completely. Remember, this is just one small poll of general consumers. 3 Pivots Holiday Shoppers are Making in 2020.

eCommerce 101

eCommerce Budget Programs Planning Customer Surveys 101

Optinmonster

SEPTEMBER 18, 2020

One common type of locked content is a blog post or article where you have to opt-in to read the rest. And sometimes you need to opt-in for additional features. However, you need to opt in to get more options and to pay a subscription for full access. Do you want to use gated content to boost engagement and conversions?

Lock-In 97

Lock-In Top of Funnel Conversion Marketing Automation Services 97

Business Brainz

OCTOBER 14, 2021

According to HubSpot, personas increase the number of people who click on the content delivered in your emails by 14%. . Website traffic is increased by 210%. There are various ways of directing traffic to your website: creating content marketing strategies, using paid ads, building social media posts, etc. Click here.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. As you can see in this example from HubSpot, Clifford doesn’t write a long novel, but you can still pick up on the brand’s voice with just a few sentences. How regularly? Did you recently go to a convention? So, give them more.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Unbounce

DECEMBER 7, 2021

The answer: opt-in pages. We’ll walk you through what opt-in pages are and why they’re so effective. We’ll also give you some examples to help inspire your own opt-in pages so you can bump up your conversions. What is an Opt-In Page? Essential Features of an Opt-In Page. The CTA copy (“Yes!

Opt-in 101

Opt-in Conversion Examples Opt-out 101

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55