Softening the Ask – How to Improve Opt-in Form Conversions
FunnelEnvy
OCTOBER 2, 2023
From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Source: HubSpot Whether it’s a sign-up form for a newsletter or a contact form for inquiries, how you frame these forms can significantly impact conversion rates.
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