SmartBug Media

JULY 25, 2023

Search Rankings and SEO Strategies Artificial intelligence has revolutionized the field of search engine optimization (SEO), helping marketers achieve better search rankings and drive more organic traffic to their websites. Megan Cavanaugh Pettyjohn , Marketing Director at CSols Inc.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

SmartBug Media

JANUARY 18, 2021

Digital transformation went from a slow and steady walk to a 100-yard sprint for a lot of companies, e-commerce skyrocketed, search engines flooded with information overload—not to mention that our lives were all affected and we began to think a little differently. Build an all-inclusive inbound marketing engine.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Hubspot

FEBRUARY 26, 2019

Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". In the early stages, a blog was a personal web log or journal in which someone could share information or their opinion on a variety of topics. Blog posts allow you to rank on search engines for a variety of keywords. You're on a blog.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? In my opinion, it’s always okay — when used ethically. AI-powered recommendation engines can suggest relevant blog posts, whitepapers, or case studies that align with their interests.

Marketing AI 87

Marketing AI Work Management B2B Marketing Management 87

Webbiquity

MAY 17, 2016

A specialized search engine which provides a simple way to broadly search for scholarly literature across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

SmartBrief - Marketing

AUGUST 14, 2023

That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. Platforms like HubSpot and Act-On are very affordable and allow companies of any size to qualify and nurture leads before handing them over to the sales team. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

DAGMAR Marketing

APRIL 5, 2022

Search Ads. What are search ads? Search ads are a form of online advertising that can promote a product, service, or company using text advertisements. Search ads are found both above and below the organic search results. How much do search ads cost? How effective are search ads? Social Ads.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Martech Advisor

DECEMBER 6, 2019

The research involves feedback and opinion from consumers, which can be done in-house or by a third-party. According to Hubspot, the six main principles of how to do market research are: 1. Use Keyword Search. Keywords help potential customers find you online and affect how search engines rank your website.

Research 95

Research Marketing Websites Buyer Personas Tips 95

Hubspot

APRIL 25, 2019

They also use it to check prices ( 90% of consumers use Amazon to price check a product), discover new products ( 72% of consumers visit Amazon for product ideas), and start product searches ( 56% of consumers visit Amazon before any other site). On a long list of Amazon search results, product imagery can help your product stand out.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Search Engine Marketing. Acquisition Marketing. Digital Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Marketing Insider Group

NOVEMBER 4, 2019

As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article. After you search, open up another tab, just for fun. Chances are the retargeting bots will chase you to your default search page. That’s a mistake, in our opinion.

Enterprise Management 154

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 154

Biznology

MAY 19, 2014

Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. 93% of online experiences begin with a search engine (source: Search Engine Journal ). 22% say social media.

Social Media 80

Social Media SEO Media Youtube 80

SmartBug Media

NOVEMBER 6, 2018

Blogging has developed into a popular hobby for many, acting as an outlet where one can exercise their love for writing, share thoughts and opinions, or raise awareness on specific topics of interest. To keep it simple, organic traffic is unpaid traffic that comes from search engines. What Is Business Blogging?

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

DECEMBER 17, 2019

Keyword tracking tools can comb through search engines to see what words are common in your industry. Consider this post by HubSpot on Instagram: View this post on Instagram. Source: HubSpot Research #stat #hubspot #growbetter #sales. A post shared by HubSpot (@hubspot) on Dec 13, 2019 at 8:01am PST.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

SmartBug Media

AUGUST 13, 2021

When families and seniors begin their search for senior living, they’re starting online. Senior citizens’ searches for “senior living” grew 15 percent in the past year , and you’re going to want your community to jump to the top of those results. People trust the opinions and recommendations of their friends, colleagues, and peers.

Acquisitions 97

Acquisitions Effectiveness Ad Building Marketing & Strategy 97

nDash

JULY 12, 2022

According to Hubspot, the largest search engine–Google, processes 63k searches per second , and about 14% are questions. Round out your research with predictive text searches and popular conversation platforms like Reddit threads. Fundamental #3: Ensure Your Content Answers the Right Questions.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

Hubspot

DECEMBER 26, 2023

According to Search Logistics in September 2023, X users skewed heavily male — 68.1% While engagement triggers the algorithm, in my opinion, it’s often a vanity metric that doesn’t mean much if it doesn’t lead to sales. In addition to linking his company (Tip #5), he uses hashtags that his target audience might search or track.

Twitter 61

Twitter Optimization Tips Display 61

Hubspot

FEBRUARY 18, 2020

Google, the most popular search engine in the world, had a very different early name. The search engine's first name was BackRub, referring to the way the search engine analyzed backlinks. The brand later shortened its name to Pepsi in 1961 — which sounds much more refreshing, in my opinion.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Atomic Reach

FEBRUARY 25, 2019

After all, 55% of marketers say blog content creation is their top inbound marketing priority, according to HubSpot. She has gone on to found the Content Strategy Course and The Expert SEO Content Writer Course and contributes to the Search Engine Journal, Content Marketing Institute, and more. Check out some of her insights: 1.

Marketing & Strategy 67

Marketing & Strategy Cross-Selling Planning Opinions 67

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Need a second opinion on a headline? No direct engagement.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

JANUARY 26, 2014

In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. Did you know that 75% of searchers never scroll past the first page of search results? Who Needs Google?

Hubspot 28

Hubspot Facebook Planning Stats 28

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. can be used as a search engine tool for prospects to find and learn about your company.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

NOVEMBER 7, 2019

My page is getting hundreds of views, and is ranking on page one of Google for the search term, "Zebra". Here, I sat down with Victor Pan, HubSpot's SEO strategist, to learn what Google's rel=nofollow announcement means for SEO strategists and users. Simply put, rel=nofollow tells search engines not to follow the source of the link.

SEO 67

SEO Google Wikipedia Lead Scoring 67

Hubspot

JULY 21, 2017

Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. question has been flying around HubSpot for a few years now. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. We had a lot of questions.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Hubspot

MARCH 28, 2019

These are the types of popups I use on my own site, and we use them at HubSpot too. Topics like conversion rate optimization, user experience, or search engine optimization all make great ebooks because they fit the above criteria. Obviously, it requires resources to engineer a tool. The free tool. Popup Forms.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Hubspot

NOVEMBER 9, 2020

Every marketer has an opinion, from fixing horrible headlines to earning more clicks. That's because your audience, brand, voice, and content strategy differs from the companies popping up next to you in search results. How to Write an Attention Grabbing Headline. Do your research, and sound like what you are — a human.

Keywords 101

Keywords SERP SEO Search Marketing 101

Envy

AUGUST 22, 2017

Whether you're gauging your own social media performance, competitors' or opinion leaders', better monitoring can help you leverage your social marketing activities and optimize your social media strategy to generate MQLs effectively. Keyhole is a freemium service that lets you run relatively basic searches for free.

Social Media 82

Social Media Process Media Marketing Automation Services 82

The Lead Agency

JUNE 22, 2020

every year – HubSpot. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors – Hubspot. In fact, targeting emails by persona increases clickthrough rates by 16% – Hubspot. Email marketing databases naturally degrade by about 22.5%

Email Marketing 48

Email Marketing Opt-out Buyer Personas Paid Search Agency 48

Marketing Insider Group

OCTOBER 2, 2020

Organic search traffic, email subscribers, and direct website lead conversions are all great measurements to track this success. 3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot’s Link-Building Expert By Pamela Bump. These tools can help increase your search engine authority and ranking on result pages.

B2B Thought Leadership 48

B2B Thought Leadership Content Marketing Thought Leadership Content 48

Valasys

DECEMBER 18, 2019

Search Engine Journal : The website was founded in the year 2003 & has been consistently providing the readers with the latest news & best practices employed by the industry experts to scale their businesses. The platform provides marketers with access to the opinion of the industry’s top experts.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

LeadSloth

JUNE 23, 2009

“Isn’t that Search Marketing?&#. Yes, I feel that Inbound Marketing is sort-of a rebranding of Search Marketing. But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). Search Engine Optimization may be a more cost-effective alternative. Leave a comment or email me.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Hubspot

DECEMBER 4, 2018

When you tell prospects your product is “the best on the market” or that your customer’s sales reps “will be blowing out their numbers after working with us,” you aren’t having an academic discussion relying on survey data and spreadsheets to defend your conclusion -- you’re sharing your opinion, and your commitment to that opinion.

Work Management 98

Work Management Dwell Marketing Management Copywriting 98

Hubspot

MAY 21, 2019

HubSpot All-in-One Marketing. HubSpot offers a whole box of tricks via its widget bundle. Relevanssi upgrades the notoriously basic WordPress search bar with a smart search more akin to what we’re used to with search engines. In my opinion, it’s the best calendar widget you’ll find for your WordPress site.

Marketing Websites 77

Marketing Websites Bundling Best Practices Paid Search Agency 77

Hubspot

NOVEMBER 8, 2018

“All content consumption is driven by two things: active search and passive discovery. Search takes place on channels like Google, YouTube, and voice. Youtube is a fascinating channel in that it is both the world’s second biggest search engine and a leader in passive discovery-mode viewing. On investing in paid social ….

Paid Content 78

Paid Content Tips Work Management Marketing Management 78

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

JUNE 18, 2019

Now, even if you’re working hard on SEO strategies, a low page speed could allow another site -- maybe even one of your competitors -- to get ahead of you on a crucial search engine results page. Here’s a quick example of a report that PageSpeed Insights presents after you search “google.com”: The report looks clean and simple.

CMS Development 78

CMS Development Google Godaddy Work Management 78