Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These insights are based on aggregated data from over 70,000 HubSpot customers globally. About the Data. What We're Seeing.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

Hubspot

APRIL 8, 2020

At HubSpot, we’re asking ourselves the same questions many of you are: What now? From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. About the Data.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Hubspot

JULY 7, 2020

HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Because the data is aggregated from our customer base, please keep in mind that individual businesses, including HubSpot's, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

MAY 21, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Marketers sent fewer emails this week, but send and open rates continue to trend well above pre-COVID levels.

Advertising Benchmark 87

Advertising Benchmark Positioning Open Rate Response Rate 87

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These insights are based on aggregated data from over 70,000 HubSpot customers globally. About the Data. What We're Seeing.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

SendX

JULY 30, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. The goal is to make your content more noticeable in search results to get more traffic. Source: HubSpot You’re no longer sending a generic branded email. Start with a hook.

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

SendX

JULY 29, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Know Better Where Your Traffic Is Coming From. Control your Organic Traffic with Split Testing. The goal is to make your content more noticeable in search results to get more traffic.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These insights are based on aggregated data from over 70,000 HubSpot customers globally. About the Data. What We're Seeing.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Open rates are consistent with the week of May 18 and are holding at 15% above pre-COVID levels. Zoom integration with HubSpot.

Advertising Benchmark 86

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 86

Only B2B

JULY 7, 2023

Proven Ways to Grow Your B2B Email List: Implement email opt-in forms strategically: Place opt-in forms on high-traffic pages, in blog posts, and at the end of valuable content to maximize conversion rates. A study by GetResponse found that welcome emails have an average open rate of 82%.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Navigate the Channel

JANUARY 5, 2024

This includes monitoring website traffic, social media engagement, email open rates, conversion rates and other relevant KPIs. Daily content creation and distribution can help you stay top-of-mind with your audience, establish authority in your niche and drive organic traffic to your website.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

Hubspot

MAY 28, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Website traffic is trending above pre-COVID levels for the 15th consecutive week (20% above benchmarks), with a 3% week-over-week decrease.

Advertising Benchmark 94

Advertising Benchmark Response Rate Advertising Agencies Outreach 94

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Increase Traffic.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Hubspot

OCTOBER 28, 2020

Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Web Traffic.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Optinmonster

AUGUST 24, 2023

OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. Finally, you can analyze the results of your campaign with A/B testing and measure parameters such as click rates, open rates, and conversion rates.

Email Marketing 59

Email Marketing Marketing Management Tools Conversion 59

SocialPilot

JANUARY 15, 2024

In 2024, video content will make up for 82% of the internet traffic. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Sending to smaller sub-sections of your email database allows you to deliver more targeted messages which leads to higher open rates. This is the percentage of people who have opened your email. A/B test it! Autoresponder. Going on vacation?

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. However, this is only applicable if the lead opens the email. Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Heinz Marketing

MARCH 31, 2023

Make sure it’s clear, concise, and relevant to the contents of the email to entice your reader to open. A well-written subject line can increase your open rate by up to 50%. It’s a great opportunity to give people a quick glimpse of what your email is about and why they should open it. Is your copy engaging?

Deliverability 86

Deliverability Optimization CAN-SPAM Content 86

SendX

NOVEMBER 20, 2018

With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Connect survey data to your relevant business systems such us Intercom, HubSpot, Salesforce, and more.

Enterprise Management 258

Enterprise Management Marketing Automation Services Work Management Marketing Management 258

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Business Brainz

OCTOBER 14, 2021

If you’re still not convinced about the importance of buyer personas, here are 5 stats to back them up: Using buyer personas in an email campaign improved open rate by 2x and click-through rate by 5x. However, this is only applicable if the lead opens the email. Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

ClearVoice

JANUARY 8, 2024

Some examples: Google Analytics: Tracks website traffic and user behavior. Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Martech Advisor

JANUARY 8, 2020

Let’s look at the key metrics you need to measure for various marketing channels: Email Marketing: Open rate, click-through rate (CTR), conversion rate, campaign ROI, overall ROI, revenue per email. Content Marketing: Traffic, backlinks, page views, average time on page, bounce rate, leads, conversion rate.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Porch Group Media

NOVEMBER 10, 2022

4.24% of email traffic leads to purchases , whereas only 2.49% of search traffic and 0.59% of social traffic does the same. In a Statista report, 73% of Company respondents and 75% of Agency respondents rated email marketing as an excellent digital marketing channel for ROI. Email Subject Lines.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Hubspot

MAY 11, 2020

Consumers are increasing searches for valuable information and engaging with businesses at record rates. Meanwhile, traffic to HubSpot Academy , our free online training program, has more than doubled in recent weeks, and our Marketing Blog has experienced a 40% increase in weekly organic traffic.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Vision6

JUNE 17, 2020

According to HubSpot, 90% of customers say it helps them make buying decisions. Aberdeen adds that organic traffic from search engines gets a 157% boost from video. Websites that have videos see 41% more search traffic , according to an Aberdeen study shared by HubSpot. That’s reason 1.) Google Loves It.

Video Marketing 80

Video Marketing Paid Search Agency Youtube Click Rate 80

Hubspot

FEBRUARY 12, 2020

For instance, let's say a business has a question like, "How did paying for a sponsored tweet affect overall blog traffic?". The business's media mix model should then accurately depict how a dependent variable — like overall blog traffic — relates to an independent variable, such as investing in Twitter. Be able to analyze the data.

Media 86

Media Lead Ranking Brand Identity Branding 86

Hubspot

JULY 6, 2020

In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. It can boost brand awareness, increase web traffic, delight your audience, and ease subscribers through the customer funnel. Think email marketing is dead? Think again.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Marketing Insider Group

FEBRUARY 23, 2021

Source: HubSpot. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ). We will help you take your content to the next level to improve search engine rankings, boost your online traffic, and win ideal customers.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Pick accurate leading and lagging indicators, such as website traffic or new leads, and ensure they're tied directly to your initial program goals. Which success metrics will you track?

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Optinmonster

FEBRUARY 5, 2020

With that in mind, let’s turn to some marketing automation tools that you can use to increase traffic , leads , and paying customers. And considering SMS campaigns can have a 98% open rate , it’s easy to see why it’s appealing to marketers. 14 of the Best Marketing Automation Tools. OptinMonster. RafflePress.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 101