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Industrial Marketing Today

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Why Your Sales Funnel May Run Dry Without a Business Blog

Industrial Marketing Today

JANUARY 3, 2011

You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog is a powerful online marketing tool for inbound lead generation. Source: HubSpot ). The answer is a resounding yes.

Top of Funnel 60
Top of Funnel Business Blogging High Quality Lead Business 60
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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

JANUARY 14, 2011

Thriving in today’s content-driven online marketing world, demands that you think like a publisher. That’s the battle cry among content marketers. The centerpiece of their content marketing strategy is blogging, to be more accurate, 73 blogs written by 14 in-house subject matter experts, all engineers.

Content Marketing 60
Content Marketing High Quality Lead Planning BtoB 60
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