There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). While there are places for automation in social media (such as monitoring and automatically submitting blog posts to various social networking and bookmarking sites), it’s best used carefully and sparingly. But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. MORE >>

The most compelling content needs to be created so brand advocates will share it on professional networks like LinkedIn, and within niche communities. Marketing software company Hubspot is a master at publishing content to drive awareness at the top of the funnel. As business networks grow, B2B buyers are connected to others in other industries, and can provide benefit and value to their connections by sharing a compelling report or ebook. Communications Lead Generation Sales awareness consideration Content Marketing Hubspot purchase sales funnelEncourage Sharing. MORE >>

The most important difference between the simulacrum of entire virtual online content cities being formed intentionally by networks and affiliations to emulate as perfectly as possible the emergent and organic reviews, reporting, discussion, recommendation, and experience and true earned media is that only earned media is authentic. Internet Marketing Organic Search Paid Search Public Relations Search Marketing Social Media Marketing abraham Abraham Harrison Bad Pitch Blog chris abraham cluetrain manifesto HubSpot Inbound marketing marketing TechCrunchImage via Wikipedia. MORE >>

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. They should also have a plan to talk to your customers and prospects in interviews or surveys to figure out which social networks they use and what type of content is best for them. Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. MORE >>

But how much does all that contribute to the strength of Twitter as a social network ? Well we think it's time to look into the question further; it's time to host an official marketing debate about whether Twitter is a dying social network. And here at HubSpot, we have two employees with very opposing views on this subject. Predictions were put on the HubSpot marketing white board at the end of 2011!). In terms of a social network user growth comparison, this means that Twitter's user numbers should be closer to Facebook. Where's the qualitative analysis? MORE >>