SmartBug Media

APRIL 26, 2022

Or dedicating resources to existing customers? HubSpot Sales & Service Tools You Can Use for Customer Retention & Renewals. Together, HubSpot Service Hub and Sales Hub are a powerful force to reckon with. Now it's time for the true test of your hard work: scaling effectively. Does growth mean acquiring new customers?

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

FEBRUARY 4, 2021

The problem with this model is that you're not only battling other competitors for that attention; you're competing against every site that publishes informative videos, the latest trends, and educational content that serves the needs of their audiences. We've built HubSpot on the belief that you earn attention by being of value.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

SmartBug Media

SEPTEMBER 6, 2023

HubSpot is changing that with its new rollout of a predictive forecasting tool powered by artificial intelligence (AI). Sales forecasting isn’t a new feature within HubSpot, but this new AI-powered projection—which comes as part of the latest Sales Hub refresh—can help companies more accurately predict future sales using historical data.

Forecasting 64

Forecasting Hubspot Marketing AI Tools 64

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. Using your social media presence to attract demand.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. This, of course, is easier said than done.

Social Media 118

Social Media Traffic Top of Funnel Media 118

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Lead Agency

FEBRUARY 8, 2023

In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Scoop.it

SEPTEMBER 30, 2021

Social media marketing will continue to rule the internet marketing domain for years now. For a fruitful exploration of the perks of social media marketing, we must remain aware of the constantly evolving trends. Why brands and even small businesses are using social media? Globally, over 3.6 billion by 2025.

Social Media 67

Social Media Trends Media Cross-Selling 67

Biznology

DECEMBER 31, 2018

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. 6-Second Video Ads.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.

Paid Content 123

Paid Content Social Media Work Management Marketing Management 123

Outgrow

MAY 9, 2022

Improve Lead Generation With the Outgrow HubSpot Integration . Outgrow HubSpot integration comes to the rescue for that. And when integrated with the HubSpot CRM, it can send more personalized campaigns to increase conversions. . Benefits of Using the Outgrow HubSpot Integration for Interactive Content Campaigns.

Outgrow 52

Outgrow Lead Generation Hubspot Sales Qualified Leads 52

Hubspot

JANUARY 5, 2021

More recently, short-form videos have taken over social media platforms. And what are some trends to look for in 2021? See what HubSpot marketing experts are saying, below. Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. Keywordinsights.ai

Marketing AI 93

Marketing AI Content Marketing Enterprise Management Planning 93

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Only B2B

JULY 7, 2023

How to Build a B2B Email List that Converts: Proven Strategies and Future Trends How to Build a B2B Email List from Scratch: Define your target audience: Identify the specific industry, niche, or market segment that aligns with your product or service. Clearly define the characteristics and job titles of your ideal prospects.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea. What’s the big idea?

Social Media 124

Social Media Social Marketing Campaigns Planning 124

Heinz Marketing

MARCH 4, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Photo Sharing.

Paid Content 131

Paid Content Social Media Media B2B 131

Sprout Social

JULY 22, 2016

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. Breaking News about Social Media Networks. sproutchat.

Social Media 51

Social Media Resources Social Marketing Media 51

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements. Maybe not so much anymore. Not necessarily.

Marketing Automation Services 67

Marketing Automation Services Enterprise Management Marketing Automation Work Management 67

Hubspot

OCTOBER 16, 2020

And, with Australia being one of the biggest internet and social media growth regions , its Instagram audiences are likely to keep getting bigger. In fact, recent research reveals that only 32% of Australian SMBs use it in their social media strategy. Yellow Sensis Social Media Repor t, 2018). NapoleonCat , 2020). Image Source.

Stats 97

Stats Trends Bandwidth Social Media 97

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Customer Experience Matrix

MAY 21, 2015

But the trend is towards closer integration and you’d think Teradata would rather lead than follow. Teradata’s marketing applications also extend beyond standard marketing automation to include marketing resource management and analytics. HubSpot’s main user conference is the INBOUND show in September. No jousting there, either.)

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Hubspot

MARCH 24, 2017

Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Have you ever had this experience -- when you see an obscure holiday or observance day trending, and you think to yourself "Yup, I'm celebrating that"? 30: Social Media Day #SMDay. But others might not be. March 2017. July 2017.

Social Media 101

Social Media Resources Media Work Management 101

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. Time and Resource Savings: Automated content creation and scheduling reduce the time spent on manual tasks.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Martech Advisor

MARCH 31, 2020

Let's look at the brands that made marketing news and the reports and studies that caught emerging trends for 2020 and beyond. WHO Turns to Social Media. Essential services, health care responders, and public officials can create effective resource deployment plans, target PSAs, and reach those affected by the virus.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Often times, it’s from our own internal resources.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Martech

APRIL 10, 2024

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. Here are some B2B tech brands that are getting it right: HubSpot: HubSpot’s social media presence is a masterclass in infusing humor and personality into B2B marketing.

Work Management 97

Work Management Marketing Management Product Differentiation 97

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. The trend for “no code” solutions discussed in the previous section intersects with this.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 99

B2B Marketing Search Marketing B2B Multi-Channel 99