ViewPoint

AUGUST 30, 2012

Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. Their ideology is pervasive. You know I love those guys.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MARCH 6, 2012

Brian Halligan, CEO and Founder of HubSpot. For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). Andrew Briney, Senior VP and Group Publisher at TechTarget. Jill Konrath, author of SNAP Selling. Joe Pulizzi, co-author of Get Content. Get Customers. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

JANUARY 2, 2018

A 2017 list of marketing statistics from HubSpot included the following: Only 8% of salespeople said leads they received from marketing were very high quality. Agree on your market, media and message; 2. That side of the equation has to be factored in, that is both marketing and sales goals have to be met. Not 50 things.

Lead Scoring 217

Lead Scoring Lead Ranking Sales Qualified Leads Budget Programs 217

ViewPoint

MAY 16, 2011

I will leave the Science of Lead Generation tactics to David Zarrella, Social Media Scientist in his recent HubSpot Webinar. There was a base number of inquires by product coming in from assorted sources such as the web, pay for click, PR, direct mail, trade shows, social media, etc., Click Here (I loved it). for each territory.

Demand 120

Demand Outgrow Blast Campaigns Trade Show 120