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Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month. “Are you sure that’s the right goal?” ” I asked. Can you work with us?

How to beat Hubspot at its own game

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“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is focused on building search traffic with Terminator like efficiency and they will win that game. HubSpot is a machine, you’re not. disagree.

Facebook content strategy is a time bomb for inbound marketing

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Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”…  or social media is dead … Or that kittens are bad. Hubspot tends to view inbound marketing as an engine for leads. Hubspot tends to view inbound marketing as an engine for leads.

From newbie to expert, here are the best social media tools for your business

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When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be.

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Staffing and Launching Your Content Marketing Program

manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement.

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. Business Objectives.

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33 Inspiring B2B digital marketing case studies

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In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 Is it harder or are we not looking hard enough?

The line between Media and Brands is blurring fast

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To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world. The media gap. Brands become the media.

Six methods for smarter marketing segmentation

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Figure out ways to automate time-consuming tasks ( HubSpot has the idea ). Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. The stress of authenticity and other reasons social media is exhausting 4 Lessons learned from super niche marketing. By Brooke Sellas, {grow} Contributing Columnist.

Content Marketing Playbook: Strategy and Roadmap

rise as a media powerhouse in its own right. Like Moz, HubSpot is the envy of many in the content. HubSpot’s Chernov likes to quote a line from the com- pany’s CMO, Mike Volpe: We don’t like to build houses. media platform are all extremely valuable. back of Taylor Swift GIFs, nor did HubSpot develop their readership. investment media and financial advisors.

As digital ad options dry up, marketers turn desperate

grow - Practical Marketing Solutions

link is provided and when the link is shared across social media, the viewer sees my ad as if it is native to the target website. Sniply lists an impressive group of customers on its site: HubSpot, Deloitte and Salesforce to name a few. link is provided and when the link is shared across social media, the viewer sees my ad as if it is native to the target website. A parable.

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A 6-step plan to respond to negative social media comments

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The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I have had several requests to write about handling negative comments on the web. Follow up.

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What would I do if I were starting my blog from scratch?

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Here are a few posts with ideas to help you do that: 25 ideas for your social media network strategy Five proven ways to get more people to read your blog An insider’s guide to audience connection Five essential tools to attract a relevant audience to your blog 4. Here are a few posts with ideas to help you do that: 25 ideas for your social media network strategy.

Content Shock: Why content marketing is not a sustainable strategy

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”  Red Bull was a beverage company, not a media company, Chipotle was making burritos, not clay-mation films, and there were roughly one-third as many bloggers as there are now … not to mention podcast producers, video-makers, Pinterest pinners, Facebook posters, and Instagram photographers. When supply exceeds demand, prices fall. Paying people to read our content?

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Why Do Companies Struggle with Social Media ROI? 23 Facts

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Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. In my free eBook, 166 Case Studies Prove Social Media Marketing , there are plenty of successful companies that have proven a social media ROI.

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What’s Your Content Cadence?

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Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and co-host of @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). Conversation?

Social media success: Do you have the right people on the bus?

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have worked with dozens of companies over the past few years and, after corporate culture, I think this is the biggest obstacle to social media success. While many companies are plowing enormous resources into social media efforts , are they the RIGHT resources or are we simply putting square pegs into round holes and checking a box? Here’s a very real example of what I mean.

The future of integrated selling is now

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It’s direct, honest and even in your face about what it is going to take to sell successfully in a world where your biggest competitor might be inbound leads from Hubspot. I was lucky enough to be able to interview the author about this important new book … Mark Schaefer: John, I love the new book. Social Media and Sales duct tape selling integrated selling john jantsch

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

Why you’ve already missed the hottest marketing opportunity

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In social media, marketers that started early had a head start building an engaged audience. Related Stories Content Shock: Why content marketing is not a sustainable strategy Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Facing tough choices — Paid versus organic reach Six Arguments Against Content Shock. The result? Twitter. Blogging.

8 Practical motivations to blog when no one is reading it

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Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! 5) Upgrading your skillset. Turns out they were looking for somebody who could help explain where the future of social media was going and when they entered this into Google, a blog post I wrote a year ago popped up!  Let’s face it. readers a day.

Resistance to Change and Surviving Content Shock

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I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. also turned it into a fun and fast-paced speech which I have been delivering to enthusiastic reviews around the world. (PR News and HubSpot cited it as one of the top talks of SXSW). Hang with me? Surviving Content Shock .

Four key marketing lessons to propel us into 2014

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Kerry O’Shea Gorgone  teaches New Media Marketing at Full Sail University. Related Stories How to beat Hubspot at its own game Wearable content: The X-factor that makes a social media plan soar Pimping your posts and the myth of the 80-20 rule Gary Vee and the Empire of Favors Time to re-think your business: “Competitive advantage” no longer exists. 2013 is over.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. He writes about content and social media. B2B Marketing.

A report from the epicenter of content marketing conferences

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Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot''s Inbound conference in Boston.

7 Reasons Your Content Marketing Strategy Isn’t Working

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Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. You’re targeting the wrong audience.

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How Your Family Affects Creativity and Your Content Marketing Success

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There are a handful of truly talented and creative individuals and companies out there who are spearheading the movement — think HubSpot or {grow} — and there are thousands of “me too” artists who mimic what they do and say, hoping to ride the wave. Content Marketing Psychology and social media content marketing justin lambert upbringing affects creativity By Justin P.

31 business building benefits of Buyer Personas

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To get you started on creating Buyer Personas for your brand, HubSpot offers a free template:   Marketer’s Guide to Creating Buyer Personas. MESSAGING AND MEDIA. Helps determine the platforms and media you use. To get you started on creating Buyer Personas for your brand, HubSpot offers a free template:  Marketer''s Guide to Creating Buyer Personas.

A Content Shock Parable: The Consumer View

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Related Stories Content Shock: Why content marketing is not a sustainable strategy Pimping your posts and the myth of the 80-20 rule Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Sponsored Content: Edge of integrity or the salvation of advertising? Content Marketing economics of social media content marketing content shock shel holtz 5,611).

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What are the boundaries of inbound marketing?

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The data point was a public filing revealing that HubSpot — which defined the term “inbound marketing” — is still hemorrhaging money after eight years and its sales and marketing costs are arguably higher than what would be expected from a “traditional” approach. Hubspot shows that you also need traditional sales and advertising tactics. Or does it?

Ten reasons to blog – even if nobody reads it

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Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . 2) Marketing differentiation  – Finding a way to stand-out may be the most difficult chore a business faces.  . Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There better be. Why not use it? 

How social media saved our church

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Happily, Judith Gotwald won the random drawing for the guest post and she offers this unique and instructional lesson about an organization in crisis and how social media saved it. Social Media is tailor-made for Church purposes. Yet most Church leaders avoid social media like the Egyptian plagues. Earliest posts chronicled our social media journey. Here is my story.

8 Big Ideas to Drive B2B Buzz

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Think about any of HubSpot’s “Grader” widgets.  It’s impossible to grade your social presence without urging your friends to do the same. 5.    Think: Spheres of influence. B2B and social media Content Marketing b2b marketing content marketing WOM marketingB2B is a unique beast.  Here are eight big ideas: 1.    Make promotions sharable.  Your content has to compel people to share it. 

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Eight Scintillating Lessons from SXSW

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That’s a little how I feel about trying to describe my first experience at SXSW, the World Cup of Interactive Media, Film and Music. In a speech that had people talking for days, Shirky described the evolution of “abundant media&# starting with the first printed Bibles — authorities have been threatened by this idea for centuries. Here is his TED talk.

Tracking Email Analytics Outside of HubSpot

Synecore

While working for Synecore , a Minneapolis-based inbound marketing agency, it was inevitable that I would have to become very comfortable with the ins and outs of HubSpot. You see, Synecore has been a Gold Level HubSpot Partner for some time now, and I have developed quite a relationship with HubSpot's marketing automation platform during that time. HubSpot is a great tool for numerous reasons, but one of the biggest has to be the integrated analytics found within the platform. HubSpot makes it easy as pie with tracking URLs. What is a HubSpot Tracking URL?