grow - Practical Marketing Solutions

Trending Sources

How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is focused on building search traffic with Terminator like efficiency and they will win that game. HubSpot is a machine, you’re not. Right?

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month. “Are you sure that’s the right goal?” ” I asked. I love the podcast.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad. Hubspot tends to view inbound marketing as an engine for leads. You get the point. I am not saying anything is dead. Really.

From newbie to expert, here are the best social media tools for your business

grow - Practical Marketing Solutions

When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level. It is a great way to get started with analytics, and to become the number-junky every good social media marketer should be.

Tools 119

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. media, alignment with sales, collaboration, metrics and more, from 25 top influencers. B2B Marketing.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 Is it harder or are we not looking hard enough?

Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. While we’ve been hired to come in and “do” social media, our constant gentle push about sharing stories through original content (read: the RIGHT content for our customers) is finally being felt. Business Objectives.

Plan 116

The line between Media and Brands is blurring fast

grow - Practical Marketing Solutions

To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world. The media gap. Brands become the media.

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

Marketing automation refers to software that allows you to automate some of the marketing processes, such as social media and email. There are plenty of great tools that can help with this, such as the popular Hubspot , GetResponse , MailChimp , Aweber , or InfusionSoft , just to name a few of the best on the market (which I’ll get into later in a bit more detail). Hubspot.

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. media, alignment with sales, collaboration, metrics and more, from 25 top influencers. B2B Marketing.

Does every business need content marketing? A reality check.

grow - Practical Marketing Solutions

In their IPO financial disclosure, Hubspot — the inventor of “inbound marketing” and a content-producing machine — revealed it had lost money for its first eight years in business. But please don’t follow guru-speak blindly and turn content/social media marketing into a hammer looking for a nail. By Mark Schaefer. Of course not. This is the real world.

A 6-step plan to respond to negative social media comments

grow - Practical Marketing Solutions

The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. I have had several requests to write about handling negative comments on the web. Follow up.

Plan 104

The One Thing That’s Better Than Knowing Your Customers

grow - Practical Marketing Solutions

Current customers and potential customers who visit your site (a CRM like HubSpot can deduce this info for you). Your Social Media Marketing. Who are you having conversations with on social media; what are their questions? Our social media dashboard and the CRM capabilities it provides for tracking conversations and potential customers. It’s why businesses exist.

As digital ad options dry up, marketers turn desperate

grow - Practical Marketing Solutions

A link is provided and when the link is shared across social media, the viewer sees my ad as if it is native to the target website. Sniply lists an impressive group of customers on its site: HubSpot, Deloitte and Salesforce to name a few. A link is provided and when the link is shared across social media, the viewer sees my ad as if it is native to the target website. Period.

Ads 100

B2B Marketing Trends for 2016

Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. media, alignment with sales, collaboration, metrics and more, from 25 top influencers. B2B Marketing.

Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

” Red Bull was a beverage company, not a media company, Chipotle was making burritos, not clay-mation films, and there were roughly one-third as many bloggers as there are now … not to mention podcast producers, video-makers, Pinterest pinners, Facebook posters, and Instagram photographers. When supply exceeds demand, prices fall. Paying people to read our content?

What would I do if I were starting my blog from scratch?

grow - Practical Marketing Solutions

Here are a few posts with ideas to help you do that: 25 ideas for your social media network strategy Five proven ways to get more people to read your blog An insider’s guide to audience connection Five essential tools to attract a relevant audience to your blog 4. Here are a few posts with ideas to help you do that: 25 ideas for your social media network strategy.

Six methods for smarter marketing segmentation

grow - Practical Marketing Solutions

Figure out ways to automate time-consuming tasks ( HubSpot has the idea ). Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. The stress of authenticity and other reasons social media is exhausting 4 Lessons learned from super niche marketing. By Brooke Sellas, {grow} Contributing Columnist.

Why Do Companies Struggle with Social Media ROI? 23 Facts

grow - Practical Marketing Solutions

Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). I teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. In my free eBook, 166 Case Studies Prove Social Media Marketing , there are plenty of successful companies that have proven a social media ROI.

ROI 76

Is content swiping smart marketing or brand desperation?

grow - Practical Marketing Solutions

The author, a former HubSpot executive, would certainly know the value of such links and content. By Mark Schaefer. The race to publish meaningful and relevant content is furious. But a new development I uncovered pushes some new boundaries. Is this development creative genius or pathetic stealing? But something did not seem quite right. Here’s a screen shot. The mechanics of swiping.

What’s Your Content Cadence?

grow - Practical Marketing Solutions

Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and co-host of @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here. I’m excited as hell. When Mark asked me to be a contributor to the {grow} blog, I excitedly ran around my house yelling (true story, ask my dog). Conversation?

How to create a winning strategy with crappy content

grow - Practical Marketing Solutions

If you don’t believe me, try competing with Hubspot in the content space. Artificial Intelligence B2B and social media Big Data and Analytics Content distribution Content Marketing Content Shock economics of social media futurist innovation Marketing Strategy Podcasts Technology The Marketing Companion automated writing economics of content marketing marketing companion podcasts

Why you’ve already missed the hottest marketing opportunity

grow - Practical Marketing Solutions

In social media, marketers that started early had a head start building an engaged audience. Related Stories Content Shock: Why content marketing is not a sustainable strategy Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Facing tough choices — Paid versus organic reach Six Arguments Against Content Shock. The result? Twitter. Blogging.

The future of integrated selling is now

grow - Practical Marketing Solutions

It’s direct, honest and even in your face about what it is going to take to sell successfully in a world where your biggest competitor might be inbound leads from Hubspot. Mark: You’re unequivocal in your position that a salesperson today must take a leadership role in content creation, social media engagement and even public speaking. And it’s a little scary.

Social media success: Do you have the right people on the bus?

grow - Practical Marketing Solutions

I have worked with dozens of companies over the past few years and, after corporate culture, I think this is the biggest obstacle to social media success. While many companies are plowing enormous resources into social media efforts , are they the RIGHT resources or are we simply putting square pegs into round holes and checking a box? In many cases, I am beginning to doubt it.

8 Practical motivations to blog when no one is reading it

grow - Practical Marketing Solutions

Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! Turns out they were looking for somebody who could help explain where the future of social media was going and when they entered this into Google, a blog post I wrote a year ago popped up! A friend of mine was pretty down about his blogging recently.

Resistance to Change and Surviving Content Shock

grow - Practical Marketing Solutions

I’m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing. PR News and HubSpot cited it as one of the top talks of SXSW). I''m going to write about breakfast cereal for a moment but I promise it leads to a critical and interesting lesson about content, social media, and marketing.

Four key marketing lessons to propel us into 2014

grow - Practical Marketing Solutions

Kerry O’Shea Gorgone teaches New Media Marketing at Full Sail University. Related Stories How to beat Hubspot at its own game Wearable content: The X-factor that makes a social media plan soar Pimping your posts and the myth of the 80-20 rule Gary Vee and the Empire of Favors Time to re-think your business: “Competitive advantage” no longer exists. 2013 is over.

7 Reasons Your Content Marketing Strategy Isn’t Working

grow - Practical Marketing Solutions

Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers. Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming. This is a guest post by Sarah Goliger, an inbound marketer at HubSpot. You’re targeting the wrong audience.

Work 110

How Your Family Affects Creativity and Your Content Marketing Success

grow - Practical Marketing Solutions

There are a handful of truly talented and creative individuals and companies out there who are spearheading the movement — think HubSpot or {grow} — and there are thousands of “me too” artists who mimic what they do and say, hoping to ride the wave. Content Marketing Psychology and social media content marketing justin lambert upbringing affects creativity By Justin P.

31 business building benefits of Buyer Personas

grow - Practical Marketing Solutions

To get you started on creating Buyer Personas for your brand, HubSpot offers a free template: Marketer’s Guide to Creating Buyer Personas. MESSAGING AND MEDIA. Helps determine the platforms and media you use. To get you started on creating Buyer Personas for your brand, HubSpot offers a free template: Marketer''s Guide to Creating Buyer Personas.

A report from the epicenter of content marketing conferences

grow - Practical Marketing Solutions

Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot''s Inbound conference in Boston.

What are the boundaries of inbound marketing?

grow - Practical Marketing Solutions

The data point was a public filing revealing that HubSpot — which defined the term “inbound marketing” — is still hemorrhaging money after eight years and its sales and marketing costs are arguably higher than what would be expected from a “traditional” approach. Hubspot shows that you also need traditional sales and advertising tactics. Or does it?

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

Hubspot research shows that sites with blogs get 55% more traffic than sites without blogs — even if there are no readers! . Turns out they were looking for somebody who could help explain where the future of social media was going and when they entered this into Google, a blog post I wrote a year ago popped up! There must be some good business reason they do it, right? .

A Content Shock Parable: The Consumer View

grow - Practical Marketing Solutions

Related Stories Content Shock: Why content marketing is not a sustainable strategy Pimping your posts and the myth of the 80-20 rule Four key marketing lessons to propel us into 2014 How to beat Hubspot at its own game Sponsored Content: Edge of integrity or the salvation of advertising? Content Marketing economics of social media content marketing content shock shel holtz 5,611).

View 62

How social media saved our church

grow - Practical Marketing Solutions

Happily, Judith Gotwald won the random drawing for the guest post and she offers this unique and instructional lesson about an organization in crisis and how social media saved it. Social Media is tailor-made for Church purposes. Yet most Church leaders avoid social media like the Egyptian plagues. Earliest posts chronicled our social media journey. Here is my story.

8 Big Ideas to Drive B2B Buzz

grow - Practical Marketing Solutions

Think about any of HubSpot’s “Grader” widgets. B2B and social media Content Marketing b2b marketing content marketing WOM marketingA guest post from {grow} community member Joe Chernov: I’ve been running in word-of-mouth (WOM) marketing circles since, well, since such a circles existed. B2B is a unique beast. Here are eight big ideas: 1. Make promotions sharable. WOM, guaranteed.

Buzz 52

Eight Scintillating Lessons from SXSW

grow - Practical Marketing Solutions

That’s a little how I feel about trying to describe my first experience at SXSW, the World Cup of Interactive Media, Film and Music. In a speech that had people talking for days, Shirky described the evolution of “abundant media&# starting with the first printed Bibles — authorities have been threatened by this idea for centuries. Here is his TED talk.

Hubspot Inbound Conference Recap 2 of 9

Kaon

The Neuroscience of Memorable Content, by Dr. Carmen Simon from Rexi Media. Filed under: Marketing Guru Tagged: business challenges , change , Cognitive thinking , content , Content marketing , Hubspot , Inbound , marketing , Memorable Content , Neuroscience , Science. “Oh yeah, I think I’ve forgotten that before.” Formal to Informal. Static to Dynamic.