Digital B2B Marketing

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20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. I believe there is.

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3 Ways To Use the Value of a Like or Follow

Digital B2B Marketing

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). The comparison will let you identify segments that represent a disproportionate share of value.

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Five Keys to Creating Content that Drives Awareness

Digital B2B Marketing

One company that does an excellent job of providing stage zero content is HubSpot. When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call. I work with B2B clients on media and integrated marketing programs.

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The Dark Future of Native Advertising

Digital B2B Marketing

It will lead to a degradation of media brands, an influx of low quality content and ultimately the loss of many of the benefits that made native publishing attractive in the first place. Marketers before you have proven that you don’t have to be a media company to create a content brand that drives results.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Social Media Scoring. If your potential prospects are active in social media, their conversations and discussions can be an additional indication of their level of activity in the category. Hubspot is a great example of a company becoming an information source in a category. Publishing. About Eric Wittlake.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Social Media Scoring If your potential prospects are active in social media, their conversations and discussions can be an additional indication of their level of activity in the category. Publishing Hubspot is a great example of a company becoming an information source in a category.

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Inbound Marketing for B2B: Discussion Recap

Digital B2B Marketing

Marketers Have Only Tapped the Surface of Inbound’s Potential Steve Cassady ( @stevecassady ) shared a great example of using targeted social media to trigger conversations (his example is included in the chat summary below). However, HubSpot is the only provider that is widely recognized as a provider for inbound marketing.