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The Effective Marketer
MARCH 10, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.
The Effective Marketer
MAY 9, 2011
Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. What used to be clear roles (i.e. the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all.
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The Effective Marketer
FEBRUARY 25, 2013
I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago.
The Effective Marketer
FEBRUARY 25, 2013
I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Maybe a good source of comparison is another infographic titled “ The History of Marketing “, published by HubSpot about a year ago.
The Effective Marketer
FEBRUARY 16, 2011
With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. United States License.
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