SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

SmartBug Media

JULY 6, 2023

In this blog post, we'll explore the benefits of using API integrations in HubSpot, common use cases, considerations for integrating APIs with HubSpot, and best practices for successful integration. With API integrations, you can connect HubSpot with other software platforms to improve data accuracy and efficiency.

Marketing Automation Services 52

Marketing Automation Services Hubspot Work Management Marketing Management 52

Optinmonster

OCTOBER 15, 2021

Are you looking for an easy way to set up HubSpot with WordPress? HubSpot is a popular customer relation management (CRM) platform that helps you make marketing, sales, content management, and customer service easier. That’s why, in today’s post, we’ll show you the BEST ways to connect HubSpot to WordPress.

Hubspot 89

Hubspot Work Management Rules Template 89

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Great marketers are able to gather data and use it to weave a powerful story—one that informs decisions, spending initiatives, and future campaigns. Wondering how to use UTM parameters to push your marketing campaigns forward? What Are UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

SmartBug Media

APRIL 23, 2021

Migrating to any new CMS or marketing automation system is a challenge. If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". Sometimes, I come across posts that make me think, "How did this marketer turn a simple content idea into this engaging Instagram Story?" I asked HubSpot's marketers this question and compiled their tips.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

JUNE 23, 2020

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Not all virtual events look the same and your audience likely wants more details on what they will get," says Juliana Nicholson, the program manager of HubSpot User Groups. Here are their five go-to tips. Nicholson asks.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. Assistance with marketing activities: Blog, SEO tools, Google Smart Shopping, Facebook Ads, discounts, and more. Why choose Shopify and HubSpot integration?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. For instance, I quite frequently see companies structure their blog URL in the format of blog.mybusiness.com. HubSpot has multiple tiers of their CMS based on your marketing needs. Out-of-the-Box Features.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

SmartBug Media

JANUARY 7, 2019

Many business owners and marketers make the plunge every day, moving their sites to HubSpot in order to garner better marketing metrics, improve their sales funnels, and nurture their leads toward sales. SmartBug Media has done many of these migrations and can help facilitate your move to HubSpot. Importing Blog Posts.

Hubspot 71

Hubspot CMS Development Marketing Websites Marketing Automation Services 71

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. You must also focus on internal linking and your page URLs. Instead, do what HubSpot has dubbed “ historical optimization.”

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. Hotels in Tallinn”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

SmartBug Media

JANUARY 20, 2021

The scalability and simple, yet powerful, automation functions are a few of the (many) reasons companies choose HubSpot. In this article, we’ll dive into some of the elements to ensure you have a successful transition from an alternative solution to HubSpot with a HubSpot migration checklist. CRM: Ensure Clean Imports.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

SmartBug Media

DECEMBER 10, 2020

SaaS marketing is not for the faint of heart. Yes, I am talking about HubSpot. If you’ve read anything I’ve written about SaaS, I’m probably sounding like a broken record, but SaaS marketing is challenging. In fact, there isn’t another type of marketing that’s similar. Why HubSpot for SaaS? What Makes SaaS Unique?

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Bionic

JULY 9, 2019

Campaign analytics give marketers the power to see what is working and who is responding to a particular message. At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them. What a nightmare!

Marketing Analytics Tools 40

Marketing Analytics Tools Multi-Channel Advertising Agencies Media Plans 40

Optinmonster

FEBRUARY 1, 2021

Do you want to use a HubSpot popup on your site to grow your mailing list? By the end of this tutorial, you will know exactly how to create a HubSpot popup that will increase your email list. What is a Hubspot Popup? A HubSpot popup is an email optin form that’s displayed on top of your content.

Hubspot 75

Hubspot Display Rules Template 75

Hubspot

DECEMBER 13, 2018

Every marketer wants their content to rank well in search engines, which is why we invest so much time into our websites’ Search Engine Optimization (SEO). Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content.

Domain 67

Domain Tagging Ad Frequency SEO 67

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Automation Tips 106

SmartBug Media

APRIL 2, 2019

Whether you’re a seasoned HubSpot user or are just starting out, this reality applies to you: HubSpot can be sneaky. Here are six sneaky tricks to use in your HubSpot emails and landing pages. This may not be the sneakiest of HubSpot tricks, but it’s one that is easily overlooked. Canonical URL. Clear Styles.

Landing Pages 68

Landing Pages Hubspot Display Template 68

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

Enterprise Management 89

Enterprise Management Sales Qualified Leads API Hubspot 89

Lake One

JULY 9, 2020

If you’re a HubSpot user, it’s HubSpot lead flows to the rescue. What is a Hubspot Lead Flow. A HubSpot lead flow is a special kind of conversion unit that you set up in HubSpot. So what’s the difference between a HubSpot form and a lead flow? HubSpot Lead Flow Example. How do you fix it?

Hubspot 52

Hubspot Sales Qualified Leads Lead Ranking Lead Scoring 52

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Hubspot

OCTOBER 17, 2019

Below, let's review HubSpot's step-by-step process for fixing images with the Facebook debugger tool. The debugger tool allows you to see what information Facebook pulls for a specific URL. As a marketer, you write and promote blog posts often. Below is HubSpot's five-step process: 1. Paste the URL in the debugger tool.

Hubspot 53

Hubspot Facebook Process Tagging 53

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. But before we get into the tools and platforms to try out, let’s first talk about why content marketing is so important in today’s digital world. What Is Content Marketing — and Why Do We Need It?

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

Data Hygiene 89

Data Hygiene Privacy Landing Pages CAN-SPAM 89

Smashmouth Marketing

AUGUST 23, 2013

Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Socially surround your market.

Cold Calling 100

Cold Calling Hubspot Lead Ranking Lead Scoring 100

SmartBug Media

NOVEMBER 24, 2021

Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process. What Is Inbound Marketing? In order for inbound marketing to be effective, it is important to understand what exactly it entails and how it can be used in a business context.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Parse.ly

AUGUST 3, 2023

These changes are leaving marketers scratching their head about what to expect. In June 2023, Apple publicized forthcoming privacy changes , met with mixed reactions, particularly from marketers and media professionals. Additionally, link trackers will be removed when URLs are opened in Safari Private Browsing.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Envy

MAY 16, 2022

Once you've made your choice you need to add your privacy policy URL and start getting creative by adding your headline (Max 50 characters - so keep it short and snappy) and your body copy (Max 200 characters). One major flaw is the lack of integration with HubSpot, inevitably leading to a slower response time. To generating leads!

Organic Leads 118

Organic Leads Lead Generation Linkedin Organization 118

SmartBug Media

JULY 30, 2021

Tracking your leads is important because it can be a valuable indicator of the success of your business’s marketing efforts. Goals can fall into four categories: Destination (URL): Did the visitor make it to a specific page, such as a thank you page? Utilize Tracking URLs in Your Marketing Campaigns.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Lead Ranking 98

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Tracking this data also lets marketers create more effective communications. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

The Point

JANUARY 21, 2020

As a matter of best practice, at our agency , we always recommend that clients host campaign landing pages on their marketing automation platform (MAP), but the advantages gained by going that route vary between systems, so the pros and cons differ also. without needing to go through the Web team or IT for every page. Click To Tweet.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. We’ve gleaned a ton of new insights and processes along the way, so we want to share them with our fellow marketers to help everyone save their time, budget, and frustrations.

Hubspot 74

Hubspot Cost Google Process 74