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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% No-one uses “free” in subject lines any more, do they?

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Top-10 Demand Generation Vendor Blogs

LeadSloth

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. In alphabetical order: ActiveConversion B2B Marketing Blog.

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How to Grow Revenue and Close More Deals by Aligning Sales and Marketing

SnapApp

The halfway point of 2019 has come and gone, and for us marketers, now is a good time to reflect on the priorities we set back in January. Year after year, one priority remains at the top of the list for many B2B marketers: better alignment with sales, and the benefits that come with it. The Connection Between Sales and Marketing.

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Reuniting Your Salesforce: 3 Ways to Make Realtime Count

Mereo

This is important because alignment between sales, marketing and product teams remains a pressing issue for selling organizations. HubSpot research found one in four companies believe their sales and marketing teams are “misaligned” or “rarely aligned.” Let product and marketing teams share market pulse insights.

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Sales is ultimately successful only with marketing’s help — and vice a versa

Mereo

Sales and marketing alignment remains a pervasive issue derailing selling organizations. According to HubSpot research , one in four companies indicate their sales and marketing teams are either “misaligned” or “rarely aligned.” Sales and Marketing Intersections. When Sales and Marketing Are Playing on Different Sides.

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Why Sales Needs Social Media Engagement Insight

Oktopost

It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. However, not all leads marketing hands over should have been handed over. Sales and Marketing Are One. This is particularly so for sales teams.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Marketo Sales Connect to coordinate sales and marketing.

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