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HubSpot buying B2B data source ClearBit

Martech

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Terms of the deal have not been announced yet.

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Unlocking Customer Retention in HubSpot

SmartBug Media

Fortunately, CCOs who use HubSpot are well positioned to retain customers and even turn renewals into upsells. How Can You Analyze Purchase History in HubSpot? Analyzing purchase history in HubSpot provides valuable insights into your customers' behavior, preferences, and purchasing patterns.

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7 HubSpot Integrations That Will Take Your Marketing to the Next Level

Square 2 Marketing

When your marketing and sales tools work together rather than in a silo, everyone benefits. Fortunately, you can integrate HubSpot with 100+ apps and web services to help your team work more efficiently. Let’s dive into them to make sure you’re getting the full benefit out of HubSpot.

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5 Key Takeaways from the HubSpot 2024 State of Marketing Report

DAGMAR Marketing

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. These past three years have been completely transformative for the world of marketing. Your business + innovation = a more human approach to marketing.

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How To Know if You Need a HubSpot Partner To Help You With HubSpot

Square 2 Marketing

Having just returned from INBOUND 23, HubSpot’s annual lovefest, it was very clear to me that there are a lot of company leaders who don’t know when and if they need help with HubSpot. It was also clear to me that HubSpot’s not great at helping their customers make these decisions.

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Integrate Conversational Marketing and HubSpot — and Then Use These Seven Sales Acceleration Strategies

Zoominfo

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Steps to Strengthen HubSpot Integration. Use HubSpot data to personalize chat greetings.

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How HubSpot found the right sports sponsorship partner

Martech

Julia Uhrman, co-founder and president of the National Women’s Soccer League’s Angel City Football Club (ACFC), said this is exactly what made HubSpot the right partner for them. Value alignment That made the club a perfect fit for HubSpot. The post How HubSpot found the right sports sponsorship partner appeared first on MarTech.

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