Customer Experience Matrix
NOVEMBER 14, 2016
HubSpot held its annual INBOUND conference in Boston last week. The big news was a free version of HubSpot’s core marketing platform, joining free versions already available of its CRM and Sales systems. (In HubSpot’s tool helps marketers find the best topics to try to dominate with their content.
Customer Experience Matrix
SEPTEMBER 10, 2015
The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. It will also let you market to audiences in those channels without providing their names. This is a nice extension of Demandbase’s existing account-based marketing capabilities.
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Customer Experience Matrix
FEBRUARY 22, 2013
HubSpot released its 2012 Year in Review today, reporting 82% revenue growth, to $52.5 This reflects HubSpot's aggressive moves to serve larger companies and provide expanded features for traditional marketing automation such as more robust email and lead nurturing. Number of clients grew by 42%, to 8,440.
Customer Experience Matrix
AUGUST 26, 2014
HubSpot filed its much-anticipated S-1 for a public stock offering yesterday. In fact, Marketo today looks a lot like the HubSpot S-1.) - sales and marketing costs at 64% of revenue, well above Eloqua (which was growing much more slowly) and similar to Marketo (which was growing slightly faster).
Customer Experience Matrix
JULY 22, 2011
The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.
Customer Experience Matrix
MAY 21, 2015
Ah yes, in Las Vegas, at ONE: Teradata Marketing Festival, which is Teradata's conference for users of its marketing applications. What the conference did offer was a detailed look at Teradata’s current marketing applications, vision, and product roadmap. But I digress. Where was I?
Customer Experience Matrix
AUGUST 30, 2012
HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. It’s also one I agree with – see this post on why the marketing funnel is dead.)
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