ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Is it simple to set up for an experienced team and intuitive enough for non-technical marketers to create and monitor programs and generate reports? They have built personas and conducted market research.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. Common AI Use Cases Made Safer in Marketing Cloud Salesforce previously announced that its Marketing Cloud would support generative AI use cases.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

JANUARY 14, 2014

Blog content marketing Content Marketing Institute Demand Generation Strategy Hubspot optimize content perpetual revenue Tim Ash V3' A solid strategy is the key to driving more revenue in B2B, but you do need to maximize and optimize each step along the way. These pieces help you get there.

B2B Marketing 100

B2B Marketing B2B Demand Generation Content 100

ANNUITAS

NOVEMBER 28, 2023

We like that Salesloft is taking an open and wide-reaching approach to augmenting its product – acknowledging it must be an integral part of the go-to-market stack – with richer data sets so sellers can be both prompted in more intelligent ways and make more informed decisions on whether or not to take action on Salesloft insights.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

ANNUITAS

AUGUST 8, 2011

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. Click here to Register and see the entire line up for the Marketing Metric Workshop Series.

Sales Qualified Leads 100

Sales Qualified Leads Advertising Benchmark High Quality Lead Leads 100

ANNUITAS

SEPTEMBER 16, 2014

This year’s annual event held by HubSpot has moved from Boston’s Hynes Convention Center to the Boston Convention and Exhibitor Center in South Boston…they needed to move to accommodate the 10,000 plus attendees. That’s right, more than 10,000 marketers registered from 50 countries all to learn about INBOUND marketing.

Hubspot 100

Hubspot Inbound Marketing Organization Cost 100

ANNUITAS

SEPTEMBER 3, 2020

’ And it is an indictment of the poor Customer Experience that results when companies build their go-to-market around an (inside-out) sales interruption mindset, instead of operationalizing go-to-market activities around (outside-in) customer journey. For the record, SalesLoft is a respected provider of sales engagement software.

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147