article thumbnail

How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ).