Industrial Marketing Today

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HubSpot – Marketing Automation

Industrial Marketing Today

HubSpot is a great “marketing-in-a-box” solution for those getting started with inbound marketing. It is a good fit for companies with a one-person marketing department or a small staff. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary.

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Take Industrial Lead Generation up a Notch with Marketing Automation

Industrial Marketing Today

Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. Visit my website for more content on industrial marketing.]. This is only a content summary.

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What You Ought to Know About Inbound Marketing

Industrial Marketing Today

Confused about Inbound Marketing? View this hilarious and entertaining video from HubSpot and it will tell you everything you ought to know about inbound marketing. and their success stories of inbound marketing with content. and their success stories of inbound marketing with content. Never heard of it?

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Don’t forget to check out Social Media Success Summit 2010. Industry Report Overview from Michael A. Stelzner on Vimeo.

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Focus on Content in B2B Marketing

Industrial Marketing Today

.&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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